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Did you know that Amazon Prime Day began in 2015 as a 20th anniversary celebration for Amazon? Since then, it’s become a much-awaited summer event where people stock up on electronics, outdoor items, clothing, beauty products and more. All in all, Prime Day is, well, a prime day to get a whole bunch of stuff at discount prices. Let’s start shopping!
When is Amazon Prime Day 2024?
Despite the name, Prime Day always lasts for two days. In 2024, Prime Day will land on Tuesday, July 16 and Wednesday, July 17.
How long does Prime Day last?
Prime Day lasts for two days in the middle of summer. Last year, it began at 3 a.m. ET on Tuesday, July 11. However, Julie Ramhold, consumer analyst at Deal News, says we might start seeing bargains as early as late June. “It's too early at this point for any Prime Day promotions to roll out, but we may start seeing those in late June or early July, depending on when in July the holiday falls this year,” she says. However, she adds, you might see savings of 40% to 50% on Amazon electronics, including Echo devices and Fire TVs, right now.
How do I become an Amazon Prime member?
You can sign up online to become an Amazon Prime member at https://www.amazon.com/amazonprime. It costs $14.99 per month or $139 for the year. You also get a month free right now. Signing up now will also give you access to pre-Prime Day sales and free shipping, as well as all the other Prime membership benefits.
Our top picks for Amazon Prime Day 2024
Most retailers haven’t announced Prime Day deals yet, but some are already hinting at the bargains you may find. I got the inside scoop from several companies on savings we can look forward to. Prior to the event, Ramhold has also shared her thoughts on items we typically see on sale, and what kind of discounts we might expect.
Tech deals
Amazon Echo
Echo Dot (5th Gen, 2022 release) | With bigger vibrant sound, helpful routines and Alexa | Deep Sea Blue
Ramhold says it would be shocking not to see steep discounts on popular Amazon products like the Echo Dot. The fifth-generation smart speaker now delivers bigger sound and is, unsurprisingly, an Amazon’s Choice Top Pick.
Price on publish: $49.99
Amazon Fire TV 50-inch 4-Series 4K UHD TV
Amazon Fire TV 50" 4-Series 4K UHD smart TV with Fire TV Alexa Voice Remote, stream live TV without cable
Likewise, expect substantial savings on Amazon Fire TVs. But you don’t have to wait for Prime Day to grab this 50-inch 4-Series 4K Fire TV with an Alexa Voice Remote. Save more than $100 on this TV now.
Price on publish: $320
Soundcore Boom 2 Outdoor Speaker
Soundcore Boom 2 Outdoor Speaker, 80W, Subwoofer, BassUp 2.0, 24H Playtime, IPX7 Waterproof, Floatable, RGB Lights, USB-C, Custom EQ, Bluetooth 5.3, Portable for Outdoors, Camping, Beach
The Soundcore Boom 2 promises to be a hot seller this summer, with excellent range, powerful bass and a sturdy waterproof design. It’s just one of many Soundcore Bluetooth speakers that will be deeply discounted for Prime Day.
Price on publish: $130
Anker Power Bank Portable Charger
Anker Portable Charger, 20,000mAh Power Bank, Battery Pack with 2-Port, 15W High-Speed Charging for iPhone 15/15 Plus/15 Pro/15 Pro Max, 14/13/12 Series, Samsung Galaxy, and More (Black)
A necessity for summer vacations or long days at the beach, portable chargers can keep your phone’s battery on 100% all day. The Anker brand is solid, sturdy, lightweight and charges quickly. Look for deals on various models during Prime Day.
Price on publish: $35.99
Sensi Smart Thermostats
Sensi Smart Thermostats
A smart thermostat can save homeowners hundreds of dollars a year on heating and cooling. This Prime Day, Sensi told me that you can also save on their smart thermostats, including the top-rated Sensi Touch 2, Sensi Lite and Sensi Classic. Easy to install and operate, these thermostats match any home décor and put temperature control in the palm of your hand.
Price on publish: Prices vary
Celestron Telescopes
Celestron – StarSense Explorer LT 114AZ Smartphone App-Enabled Telescope – Works with StarSense App to Help You Find Stars, Planets & More – 114mm Newtonian Reflector – iPhone/Android Compatible
A Celestron representative hinted at big deals for Prime Day, including savings on the popular StarSense Explorer LT 114AZ, which works with the StarSense app to help you make sense of the night sky. If you can’t wait until Prime Day to launch your stargazing hobby, you can save 17% right now.
Price on publish: $200
Pet supplies deals
Earth Rated Pet Wipes
Earth Rated Dog Wipes, Thick Plant Based Grooming Wipes for Easy Use on Paws, Body and Bum, Unscented, 400 Count
Earth Rated offered up to 30% off their bestselling Dog Grooming Wipes, Pet Ear Wipes and Pet Eye Wipes for Amazon Pet Day. It’s safe to say this B-corp Certified pet care company will offer the same, or better, for Prime Day.
Price on publish: $33
Natural Balance Wet Dog Food
Natural Balance Ultra Premium Wet Dog Food, Beef Formula with Potatoes, Carrots & Brown Rice, 13 Ounce Can (Pack of 12)
The folks at Natural Balance revealed they will be offering 30% off their wet dog food varieties, including stews, Original Ultra flavors and Limited Ingredient cans.
Price on publish: Prices vary
Canidae PURE Dry Cat Food
Canidae Pure Weight Management Limited Ingredient Premium Dry Cat Food, Real Tuna Recipe, 5 Lbs, Grain Free
Get set to stock up on dry cat food when Canidae offers 50% off small bags of PURE grain-free dry cat food. Made with regeneratively farmed, premium proteins including real tuna, this food can help ensure your cat thrives at all stages of life.
Price on publish: $21.85
Kitchen and dining deals
Ninja Small Kitchen Appliances
Ninja NC501 CREAMi Deluxe 11-in-1 Ice Cream & Frozen Treat Maker for Ice Cream, Sorbet, Milkshakes, Frozen Drinks & More, 11 Programs, Perfect for Kids, Silver, 11 Functions + (2) 24 oz. Pints
Ninja typically offers Prime Day savings. We don’t know which bestselling appliances they’ll put on sale this year, but many shoppers I know are looking to snag savings on a Ninja Creami Ice Cream Maker, the Ninja 7-in-1 outdoor electric grill or a new air fryer.
Price on publish: Prices vary
Tovala Smart Oven
Tovala Smart Oven Pro, 6-in-1 Countertop Convection Oven - Steam, Toast, Air Fry, Bake, Broil, and Reheat - Smartphone Control Steam & Air Fryer Oven Combo - With Meal Subscription Credit ($50 Value)
Many people don’t realize the Tovala Smart Oven is more than a meal kit service requiring a special appliance. My family uses our oven to make everything from toast to bacon cheeseburgers. We also reheat leftovers. If you’re short on counter space, the easy-to-use appliance can replace your air fryer, toaster and microwave. Representatives from Tovala told me that we will see the Tovala Smart Oven on sale for $249 during Prime Day.
Price on publish: $316
Travel deals
Beatbot AquaSense Pro Robotic Pool Cleaner
Beatbot Aquasense pro Pool Cleaner Robot-Dark Blue
A robotic pool cleaner may seem extravagant, but it will pay for itself in convenience and time savings. Take advantage of savings during Prime Day. The smart robot doesn’t just vacuum, it clarifies the water and cleans the walls, floor and waterline.
Price on publish: $2,199
ROLLINK Flex 360 Spinner Suitcases
ROLLINK Flex 360 Large Checked Fully Collapsible Suitcase - Hardshell, Silent Smooth Double Spinner Wheels, Scratch, Water & Impact Resistant, TSA Approved Lock, (Atlantic Blue, Checked-Large 29-Inch)
Rolling hard-shell suitcases are on trend right now, and most of them look similar. The ROLLINK stands out as it is 75% thinner than most suitcases, but holds just as much. The streamlined design is also super lightweight, water-resistant and durable. The luggage is 15% off right now, but I suspect we’ll see steeper discounts for Prime Day.
Price on publish: $279
Fashion and clothing deals
Jockey
Jockey
Get set to stock up on back-to-school basics, including underwear and tees for men and women during Prime Day. A company representative told me that Amazon shoppers can expect savings of 30% off all Jockey products.
Price on publish: Prices vary
Beauty deals
OsiS Hair Products
OsiS Hair Products
Beauty brand Schwarzkopf reveals that the entire line of OsiS hair products will have Prime Day deals. The Dust It! dry shampoo keeps my curly hair from frizzing up from overwashing or gives me extra days of straight locks after I use my straightening iron. OsiS Bounty Balm Rich Curl Cream gives my daughter’s wavy hair that beach-day look.
Price on publish: Prices vary
Hi Beautiful You
Hi Beautiful You
Hi Beautiful You is offering discounts on their entire line of cosmetics and skincare that encourages wearers to be their most authentic self. I’m not a huge makeup person, but I couldn’t live without the company’s Be You Skin Perfecting Tint.
Price on publish: Prices vary
Frilliance
Frilliance
Frilliance is a cosmetics company for teens, launched by a teen. Founder Fiona Frills told me that she is offering 30% off the company’s most popular products, including gift sets like the Cream Blush and Highlighter Bundle.
Price on publish: Prices vary
Gear deals
Fitbit
Fitbit Sense 2 Advanced Health and Fitness Smartwatch with Tools to Manage Stress and Sleep, ECG App, SpO2, 24/7 Heart Rate and GPS, Lunar White/Platinum, One Size (S & L Bands Included)
Ramhold says we are likely to see steep discounts on Fitbit fitness trackers and smartwatches like the Sense 2 and Charge 6 for Prime Day. “While it's not a guarantee, there's a good chance we'll see significant discounts on things like select Fitbits,” she says.
Price on publish: Prices vary.
Frequently asked questions (FAQs)
Is everything discounted on Prime Day?
You won’t find everything on the giant e-commerce site being discounted on Prime Day, but you will find a lot. Ramhold says there are certain product categories that don’t usually get marked down significantly for Prime Day. “Patio furniture is still in high demand for the month of July, so unless you desperately need something, it's best to wait until Labor Day for the truly great deals on these kinds of items,” she says.
She adds that you may not snag the best clothing bargains, either. “Unless you want Amazon brands, hold off on revamping your closet until Labor Day sales, or back to school sales if you need kids’ items sooner.”
She also suggests waiting for Black Friday for the best prices on electronics and a few other product categories. “We may see some deals on things like TVs and laptops as well as a handful of tablets, but unless a specific model you're interested in is on sale and sees a significant discount, you may be better off waiting just a bit longer for things like laptops and tablets, and until Black Friday for TVs,” she says.
Are Prime Day deals actually good?
Prime Day typically offers discounts from 30% to 50% or more. But Amazon doesn’t always have the lowest prices, especially if you’re looking for Apple products, small kitchen appliances or clothing, says Ramhold.
“Prime Day has grown to be a huge event — enough so that other major retailers have caught on and are now offering their own competing sales during the same timeframe, typically,” Ramhold continues. She recommends checking Best Buy, Target and Walmart if you’re looking to comparison shop. “Some competing sales will last longer than Prime Day as well, increasing the odds of being able to find better deals outside of Amazon's event.”
Is Amazon Prime Day once a year?
Amazon Prime Day is held once a year in July. In recent years, the retailer has also held a big sale in October, leading up to the winter holiday shopping season.
AP Buyline’s content is created independently of The Associated Press newsroom. Our evaluations and opinions are not influenced by our advertising relationships, but we might earn commissions from our partners’ links in this content. Learn more about our policies and terms here.