This research focuses on the victimization of persons by personal fraud, which we define as involving the deliberate intent to deceive with promises of goods, services, or other financial benefits that in fact do not exist or that were never intended to be provided. The article presents data based on a national telephone survey involving a representative probability sample of 1,246 respondents aged 18 and older. The survey measured the incidence and prevalence of personal fraud victimization, the characteristics of the victims involved, and the impacts and effects of these offenses. The reactions of victims and official agencies to the victimization experience were also addressed, as well as implications for research and public education.