Case Study: Department of Public Health
A statewide public health department partnered with Advance in order to encourage residents to receive the COVID-19 vaccination and connect their message to the most relevant audiences in the state. The partnership began in 2021 and has renewed year-over-year into 2024.
Key Campaign Objectives
- Reach the most residents possible on multiple platforms to encourage COVID-19 vaccinations
- Increase awareness of COVID-19 vaccinations for statewide healthcare decision makers as well as populations the public health department defined as socially vulnerable.
Solutions
CONNECTED TV & VIDEO
SOCIAL MEDIA MARKETING
DIGITAL DISPLAY ADVERTISING
DIGITAL O.O.H. ADVERTISING
Targeted ads were placed on YouTube, various OTT and Connected TV streaming platforms in order to reach the target audience.
Ads were placed on Facebook, Instagram and TikTok to target users based on their demographics and location.
Standard and high impact display ads were served across Advance Local’s site and the extended reach network.
Digital out of home ads were employed across point-of-care locations, entertainment venues and roadside billboards to further the campaign’s goals.
Solutions
CONNECTED TV & VIDEO
Targeted ads were placed on YouTube, various OTT and Connected TV streaming platforms in order to reach the target audience.
SOCIAL MEDIA MARKETING
Ads were placed on Facebook, Instagram and TikTok to target users based on their demographics and location.
DIGITAL DISPLAY ADVERTISING
Standard and high impact display ads were served across Advance Local’s site and the extended reach network.
DIGITAL OUT OF HOME ADVERTISING
Digital out of home ads were employed across point-of-care locations, entertainment venues and roadside billboards to further the campaign’s goals.
Creative Examples
Annual Campaign Results
Conclusion
The marketing campaign was a successful example of a multi-channel approach. The campaign achieved its objectives of encouraging residents to get the vaccine as well as increasing vaccine awareness. Advance Healthcare is proud to have helped this client achieve such impressive results. We are committed to helping our clients achieve their business goals through effective digital marketing strategies.
If you would like to learn more about Advance Healthcare Marketing, schedule a free consultation here.
