Marketing metrics

Are you looking for ways to measure the success of your marketing strategy? Want to learn the metrics you should track to demonstrate the performance of your campaigns?

You need better content marketing metrics to impress your executive team - so here's how to calculate your content marketing ROI

Some content marketing metrics are easy to find. For others you really have to dig. This chart shows 37 content marketing metrics to track, sorted from least to most important, from social followings to bank accounts.

Even small efforts to track key sales metrics can quickly drive better results. Get started with this new downloadable PDF of essential sales metrics.

Pardot put together this marketing metrics cheat sheet that has been making the rounds.

The Importance of SEO Analytics + Reporting. Using Google Analytics For Beginners - marketers are keeping track of key marketing metrics

What metrics do you use to measure the success of your marketing? You may be aware of the term ‘vanity metrics,’ or numbers that don’t represent true value for your business’ bottom line, but do you really know which metrics are ‘vanity’ and which are more meaningful? As I recently heard it (aptly) put by Nolin...

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This email marketing metrics guide reveals key pieces of data that marketers should understand (and be measuring), and how they can improve these metrics to get better business results.

Here's a framework to organize the metrics by which you can measure the impact and performance of your social media marketing efforts.