New york fashion week aesthetic

It’s not everyday that you’re asked to give one of the world’s most fashionable brands a makeover but that’s exactly what happened when WME-IMG approached us to create a new identity for New York Fashion Week. The brief was to create an enduring identity for the Fashion Week shows that could stand the test of time, giving the ever-changing event a solid yet flexible foundation. We wanted to create an identity that was rooted in a classic fashion vocabulary yet still captured the progressive…

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Sitting front row at London Fashion Week, fairy clothing, girly aesthetic, high fashion

Photographer Gareth Cattermole captures the glamour of Haute Couture Fashion Week. A notice for models backstage before the Rad Hourani show on July 3, 2013 in Paris, France.

The Womenswear Designer of the Year nominee at the CFDA Awards takes Vogue behind the scenes of his process.

soho, nyc, upper east side, it girl, socialite, vogue, new york fashion week, bella hadid, kendall jenner, kaia gerber, emrata, brunch in the upper east side, new york aesthetic