Ee Venn Soh

"1) When hard decisions need to be made, have bias towards the customer, 2) Customer discovery should not only ask questions from the customer but how you innovate on behalf of the customer, 3) Observe and find that emotionally held customer pain point even when the customer cannot see it, 4) Leverage techniques from other industry leaders and finally, 5) Commitment to measuring customer's love for the product and iterate until you get it right" https://lnkd.in/g6zu7NAH

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🥁 Not ONE, but TWO design accelerator courses (by yours truly) are happening in the next two months: 🤩 (📍SYD)First-ever In person bootcamp for the topic: Mastering Business Acumen in Design Half-day business acumen bootcamp to build business confidence, and learn to connect design ideas to business outcomes. First in. Best dressed. 20 student limit per class. Date: 21st JUNE Fri 10.30-3pm https://lnkd.in/gfGhBA_x 🚀 If you’re after an intensive end to end Product Career Boost. From 1st July, My Maven Product Design Accelerator Course will kick start. This 4 weeks course is totally transformational.(Already has some awesome designers in the cohort.) Outcome 👇🏼 ⭐️Develop business acumen and become a savvy strategic designer ⭐️Influence design in the business by facilitation and lead ⭐️Measure your impact and plan your career ⭐️Effective storytelling skills to gain buy-in. ⏳20 students limit per class. Access to unlimited 1-1 support Only join if you are ready to commit and spend some time for weekly assignments. p.s. This cohort may be the last of this type. 🥹 Register links for both are in the comment👇🏼 PM to book a call with me if you’re unsure. #productdesign #designcareer #businessdesign #uxdesign

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#UX #workshops come off the rails far too often, especially given the certainty and frequency with which they’re run and sold. Here’s why and how: https://lnkd.in/gpghgpkz Keep up with Next Mile for more insight you can use to prevent #digitaldisasters.

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Will I ever stop talking about the business value of design? NEVER. Designers are under selling themselves if they don't know how to connect the dots. It only took me first half of my career working directly with founders to build business through different stages, plus 7 years to build my own side hustle from nearly drain out my life savings to turning over multi six figures to figured out:👇 Designers absolutely need to know more than design to succeed in the business eco system. so where do you even start? All will be revealed in this session. Warning: this talk will be filled with relationship analogies. come for a laugh 😂 ✌️🌈🚀 #businessdesign #designcareer #productdesign #uxdesign

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Next week. I'm talking about disconnection of business and design Atlassian Sydney. Looking forward to share few nuggets about getting these two to talk to each other. Thank you for the crew behind the scene Kevin Wilkins, Lydia Bradshaw, Sylvia Luk, Ashlee King, Sarah Stokes, Tim Dixon, PhD, Timothy Parker for organising. Reminder for everyone, I also run a half day in bootcamp on 21st JUNE in Sydney on - Mastering Business Acumen for Designers. Link in comment. 💬🔗 #businessdesigner #productdesigner #productstrategy

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💥 Dropping this visual essay which is based on my talk at UX+ Conference Manila last year. It's a good way to catch up on the talk - but in written format. It covers a bunch of stories and practical lessons explaining what UX principles are and how to write them. 💪🏽 Do have a look and DM me any feedback or comments I would love to know what you think thanks so much!! #design #ux #writing #uxprinciples

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What are the best design, product and alround tech events these days? I've been out of the loop since covid but would like to get out and about more. AND if anyone is interested in hosting me talk about how designers should move into product, let me know!

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At Nomos One, my Design Team are what we lovingly like to call generalists (or unicorns). We don’t specialise in particular areas of User Experience or Design, as we are too small to make that feasible. As part of this, we need to be able to conduct research both at the beginning of our process (Discovery), but also at the end (Evaluation Testing – covering usability and feedback loops). The key difference between an Intermediate, and a Senior for these areas is level of experience and leadership.  It takes time to build up an arsenal of what testing method/tool to use to get the right information, how to ask non-leading questions, how to efficiently setup research and analyse the results, and overall, your confidence in conducting research. A senior has a toolkit of knowledge and skill around this and leads the process, upskilling others as they go, whereas an Intermediate helps throughout the process and just needs to have an understanding. In our job, we need success metrics to determine whether the solution is solving the underlying problem, and what the customer’s experience is. Otherwise, we would never know whether we’ve done a good job or not! At Nomos One, we use Heap to track analytics to measure these success metrics outside of formal interactions with customers. It tells us what is happening so we can have more detailed follow up conversations with customers for areas of interest in order to learn why something is happening. Our Seniors are responsible for making sure our Heap IDs are setup correctly in our application, and dashboards are created with charts linking to what we are measuring. Are you involved in research for your organisation? If you are, what parts do you enjoy the most? #userexperience #uxdesigner #researchskills #discovery #evaluationtesting #upskilling #generalist #uxcareer #productdesigner #customerexperience  

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1 week left to Into Design Systems Conference 🟢 May 15-17 where I will share how our design system team at Agoda handle requests and manage expectations - and of course a couple of templates for your teams to try out our methods! Here's a sneak-peak of the deck - now back to finalise all the little details 🧐 https://lnkd.in/gW_KebeH #DesignSystem #Agoda #IntoDesignSystems

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Our Senior Product Designer Rosie Dent-Spargo held a superb session in February with the Product Design team to create values and principles. Using guidance from Dan Makoski's book Uplifting Design, the session was dynamic and layered. The focus wasn't solely on creation, but also how we might embed principles and values into daily work. This write up is the Rolls-Royce of "How to"s, and is a very valuable read for those looking to create and instil values and principles within any team. https://lnkd.in/e7DXm_Ca #productdesign #principles #values

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If you ever wanted hours of your life back from a #UX or #software #workshop, this describes why and outlines how facilitators can improve.

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**We're RaveUX, a UX design studio obsessed with crafting user journeys that convert & delight! ** We help businesses of all sizes design exceptional user experiences (UX) that are: User-Friendly: We prioritize clear navigation and intuitive interactions to make using your product a breeze. Your users will thank you for a delightful experience that keeps them coming back for more. Beautiful: We design interfaces that are aesthetically pleasing and engaging. Great UX goes beyond functionality; it creates a positive emotional connection with your users. Functional: We ensure your product meets user needs and delivers on its promises. A beautiful design is only half the battle; it needs to be functional to be successful. Let's chat about how RaveUX can help you create an exceptional user experience that converts and delights! #UXDesign #ConversionOptimization #UserExperience #DesignThinking #UI #BusinessGrowth #Startups

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I don't know when or how it happened, but Config has become one of the major yearly conferences in our industry. Given how much Figma plays a role in the practice, it's common for design system teams to watch with anticipation/excitement/dread for what's coming. In our latest episode, Davy Fung and I discuss the reveals from Config and what that may mean for folks in the design systems practice moving forward. Listen here: https://lnkd.in/gRMBzfbJ #designsystems #figma #congfig #podcast

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Highlighting my article on some of the Lessons I've learnt from working in Product Design across a variety of industries. https://lnkd.in/gSxD6nCe #design #designthinking #designbuild #designstrategy #product #producctdesign #productmanagement #productstrategy #designprinciples #innovation #designers #digitaltransformation #ux #uxdesign #uiux #uidesign #designinnovation #application #software #softwaredesign #usability #userresearch #research #usercentereddesign #productleadership #uxwriting #designsystems #empathy #interfacedesign #usabilitytesting #userexperience #productdesign #accessibility #ui

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💡Design leader Glen Lipka's advice on thinking about software as a system in flow. ▶️ Watch the full #DesignLeaderInsights episode on YouTube: https://lnkd.in/gQabKA54 by Fuego UX

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Earlier this week, we’d wrapped up an incredible experience at Config APAC 2024. The conference was truly eye-opening and jam-packed with valuable insights. Here are my top 5 takeaways from our compilation of key summaries with Anna Chung: 1️⃣ The line between designers and developers is blurring. With AI tools handling 80% of the grunt work, we designers need to focus on that crucial 20% where our creativity and problem-solving skills shine. It's not just about the tools anymore, but how we bring ideas to life and design solutions that resonate. 2️⃣ Designing from your soul is key. We need to embrace our unique backgrounds and experiences rather than imitating others. AI may be advancing, but human creativity is still essential for creating deep, lasting designs that connect seemingly unrelated ideas. 3️⃣ Vision and data must work hand-in-hand in product development. The panels emphasised the importance of balancing intuition with data-driven decision-making, and the value of exploratory product discovery. 4️⃣ Typography is crucial for user experience. With over 70% of on-screen information presented as text, optimising typefaces for digital purposes and smaller screens is vital. The rise of variable fonts offers exciting possibilities for more flexible and efficient typography in UI design. 5️⃣ Building communities is essential for product success. The CRED experience highlighted the importance of efficiency, design, and resilience in product development. Creating trust and stability through design, along with unique priority propositions (UPPs), can drive innovation and user engagement. In totality, this event reinforced how rapidly our field is evolving, especially with AI integration. It was incredibly helpful to hear from industry leaders on navigating these changes while staying true to our creative roots. Looking forward to applying these insights in my work, from exploring variable fonts to focusing on community-building in product design. Thanks to all the speakers and organisers for an enlightening conference, and kudos for pulling off such a great first-of-its-kind! #ConfigAPAC2024 #DesignInnovation #AIinDesign #ProductDevelopment #TypographyInUI #CommunityBuilding Figma Made with Flides Mihika Kapoor

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Designers - are you being asked to provide measurable proof of how your work impacts business outcomes with metrics? Are you unsure of what to measure, when and how? Being able to assess the impact of your design decisions can not only have a positive effect on your product and end users, but is also a skill increasingly in demand for design roles. Recently, I wrote an article on this very topic, "How design teams can use product data to add value to the business" (https://lnkd.in/gYreMBm9 ). Today I'm excited to announce the release of part 2 on this topic, "6 ways Pendo's design team uses Pendo to add more value to the platform - and the business" (https://lnkd.in/gTgj2dmJ). Check it out! #DesignMetrics #BusinessOutcomes #ProductData #DesignTeams #Pendo

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Well said. You do not have to draw well to visualize ideas that are complex or abstract. It does not matter if the drawings are at a 3rd grade level or a masters level. Our brains are flexible enough to recognize shapes even if it’s just a very low fidelity sketch. Here is some research to prove it: https://lnkd.in/geC2MCfv I draw almost everyday at work to visually communicate with others. I don’t use physical whiteboards anymore because I work remote. I have a simple drawing tablet: https://a.co/d/4tsk6Vc This allows me to use the ‘Annotate’ feature in Zoom. I clarify abstract or complex ideas on the spot in meetings. This has been a game changer. Or, if I’m in a generative mode, I use the drawing features in FigJam or Zoom Whiteboards, collaboratively with others. We mostly use language and listening to communicate. But as we communicate ideas that are abstract and complex, sometimes language can confuse people. Sometimes all that is needed is a quick, shitty sketch.

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