Izzy Rosenzweig

Here are 3 data tools I’ve been eyeing for TAG Marketing Services clients… 🛍️ Rebuy Engine. Great tool if you have a Shopify store. Rebuy uses your store's historical shopping data to create personalized shopping experiences for each buyer and integrates with Shopify scripts so you can implement flash discounts and dynamic officers. 🐋 Triple Whale 🐳. Their dashboards are intuitive and easy to update making it a great tool an entire marketing team can use. 📊 Google sheets. A classic for a reason! It’s my go-to tool for overall company reporting as well as specific data analysis such as forecasting and projections. It’s a powerful resource no matter the size of the company. To my fellow marketers, I’d love to hear if you have a data tool you would recommend? _______________________ 👋 I’m Anat Yaniv, founder of TAG Marketing 👥A collective of B2C experts, handling 360° marketing efforts  🪴For growing Ecommerce brands who are not ready to hire a full in-house team

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Funny story about Intuit Mailchimp and Shopify . . . Years ago Shopify flew me up to toronto to do a 2 day email marketing supercourse. I did tons of content, all about how to do lifecycle marketing on Mailchimp. Win-backs, ACs, how to sync with Shopify, mine your customer data, etc etc. Lots of screenshares showing step by step how to do things. Literally one day after returning to NYC, Gwen Aussem from Shopify calls telling me that they had a falling out with Mailchimp and kicked it off the platform. They would have to edit my course down to remove Mailchimp references. I'm like "The class was 90% Mailchimp." Gwen (trying to sound upbeat): "Yup . . .we can make it work." So they went live with the remnants which was my face to camera talking about email for about 45 min. It still did turn out OK! A credit to the editors I guess. I loved the experience and working with Gwen Aussem and Jonah Wolfraim! But gave me a funny story about being an unknown casualty in a much more strategic war between these two giants.

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Having multiple streams of income should be the norm... Putting 100% of your attention towards one biz isn't wrong, but an extra 10% for a side hustle can 10x your growth. Here's some I do 👇 1. UGC Creation I provide brands photos, unboxing videos, & other various pieces of content in return for a commission. In addition, I earn credit card points & get their product for free (which can be sold on eBay for more profit). This requires no effort & no following. [img:a2tXDBLDr] 2. Affiliate Marketing Everyone should be shilling their links out. Whether it's for the software you use, for account sign ups, etc. I make 15k/yr off affiliate links easily. 3. FBA (obviously) I've gotten out of the OA space and do 99% wholesale now. I have another account with my soon to come PL brand. This nets me at minimum 100k/yr in profit. 4. Building Communities (Discord, Skool, @WhopIO) If you have people willing to pay you for a service, let them. This makes me 5k/yr 5. My Own Community If people are willing to be taught by you, do it. Create a free community. Shill your affiliate links in there. Teach others for free, and then go paid. 🤳 Follow @TonaFBA for daily information on all things Amazon. 🤝 Join my FREE discord here: buff.ly/3QO3Vkj

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I lost $6k on an empty crib in Vancouver this year. I kept it for... you know… Just in case... All the "what ifs" that made me want to keep it played out and then some. But keeping it hasn't been a safety net, it's been an anchor weighing me down. Is it comforting to know I have somewhere to go back to? Sure. But I also have family and friends I can stay with if I need to. Is it comforting to pay $2000 a month, for the odd chance that I want to return forever? Absolutely not. We often cling to things under the pretext of comfort and security... Cushy job with a cushy salary. Wanting more but putting off the execution. Toxic (but it's realllyyy not that bad) relationship. But it keeps us chained and holds us back from where we want to be. So in a few months, I will go back. Give up my place. Sell my car. Sort through all my junk. And finally, go all in by getting rid of my 'safety net'. Have you ever held onto a safety net only to realize it's an anchor? Tell me more in the comments below:) P.S. I'm looking to talk to 5 people in SaaS, Blockchain, and Cybersecurity who want to streamline their technical content and dev docs process. I'd like your thoughts on something I'm building 👀

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If you do anything related to business, read this book. You will come out the other side: - Noticing that the one high CAC day is not that deep - Being able to control the stress that your 3PL is giving you - Feeling less anxious about taking risks to move the biz forward - More rational to make decisions without emotions - Less angry - More driven And most of all you'll come out a better person Thank me later Keep moving forward!

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Healthy profitability isn’t what makes a DTC brand valuable. Healthy positive cash flow is... Just because your brand is profitable doesn’t mean it’s creating positive cash flow. Unless you know how to manage your balance sheet efficiently, your profitable DTC brand’s cash flow may be locked up - 1. On warehouse shelves (inefficient inventory management) 2. Your customers’ bank accounts (inefficient receivables management) 3. Your vendors bank accounts’ (inefficient payables management) Need help managing your balance sheet so you can improve cash flow and increase your brand’s valuation on the open market? Shoot me a DM. My team of Ecommerce CFOs can help. — If you found this post helpful, consider resharing and follow me Jon Blair for more content like this.

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Want more high-ticket clients to coach? I've spent 100+ hours and $7,000 learning from Nicolas Cole 🚢👻 to bring you this GIVEAWAY: Learn how to to: ➤ Get more high-ticket sales ➤ Develop an irresistible Grand Slam offer ➤ Stop receiving crickets instead of responses I'll help you avoid the 5 biggest mistakes coaches make here that stop them from landing high-ticket sales and reaching financial freedom. Like, follow & comment "COACH" - I'll DM it to you for FREE!

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I got scammed. It cost me $6,000. Here's what happened: I was still relatively new to the wholesale business model on Amazon. I hadn't yet figured out how to properly vet suppliers. So when a supplier made a claim, I tended to believe them. I was in contact with a video game distributor. They had 30+ SKUs that looked to be profitable to resell on Amazon. I'm talking 20%+ gross margins on products that sold 500+ units per month. They had plenty of available stock with minimal lead time. Not exactly realistic and this should have been a huge red flag. The rep assured me the goods were fine and that we'd make a great profit. So I placed an order for $6,000. Sent them to FBA and sales started rolling in. But then so did the returns. Every single unit we sold got returned. Come to find out: The games were only compatible with European consoles. Customers would go to play the games and they literally didn't work. The returns were useless and I was out $6,000. Lesson learned. When the deal looks too good to be true, it is. Follow me Corey Ganim for daily posts like this and repost ♻️ this to your network to help another seller avoid this trap.

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The #1 Top secret for PDMG's Amazon/Marketplace Agencies success is working for "commissions" and not "retainers." A little secret, if a Brand or Seller doesn't want to pay us commissions we pass on the business, 99% of the time. Many of you might say - you are crazy. But I say I am crazy like a fox. Commissions pays for performance period. You have UNLIMITED upside. Meaning your invoice can go from $3000 to $60,000 (monthly). There is NO CAP to your earnings. Retainers I would argue is a set it and forget mindset. Whereas "commissions" is keep what you kill mind set. This is why our Small agency has made the Inc 5000 list 2 years in a row. Not because we have 100+ clients. Not because we have lots of employees or contractors. Not because we spend 20% in marketing and trade expense. We have NO marketing cost/budgets. It's because we work for commissions. I will leave you with this thought, it's always my golden argument for working on a commission model. THINK SHARK TANK. Our business model is FIRST MONEY OUT, no money in. What exactly does this mean you might ask. It means, we get paid out before the owners, the founders and other investors. We get paid on top line sales. Not a distribution of profits. So we get paid off the top. Just like Amazon - on total sales, not % of ad spend. So if you are working for retainers. Thinks about what I have written here. Unlimited upside for performance vs your typical money retainer that does not motivate.

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Let me start with saying… I LOVE Shopify but… 👇👇 I truly believe that their Shopify capital product is and will be part of the big reason for the demise of so many sub $10 million brands ❌ For 1 - did you know that just taking the loan is a clear violation of almost every bank covenant? Of course you don’t… You’re a merchant who has a cool product that people love… not a finance expert 🤦‍♂️🤦‍♂️ But it only takes one click and then the vicious cycle starts (imagine getting half a million dollars with a click??) With rates that are close to criminal in Canada 🇨🇦 (not sure about the US) Here are my 4 main reasons I despise Shopify capital… 1.Cost of Financing: Although Shopify Capital provides quick access to funds, the cost can be higher compared to traditional loans. Merchant cash advances, for instance, may carry higher effective interest rates due to their fee structure, which could make them more expensive over time . 2.Repayment Tied to Sales: For merchant cash advances, repayment is a fixed percentage of daily sales. This means that during slower business periods, though payments are lower, they will continue until the full amount is repaid. This can extend the repayment period unpredictably if sales drop . 3. Potential for Debt Cycle: Easy access to funds and the ability to renew capital before fully paying off existing advances can potentially lead businesses into a cycle of debt if not managed carefully . 4. No Benefit from Early Repayment: Unlike traditional loans where early repayment might save on interest, Shopify Capital’s merchant cash advances have a fixed fee that does not decrease with early payment, meaning there’s less incentive to repay early . I’ve wanted to post about this for a long time and could never quite articulate my disdain… but this is it 👆 Am I wrong? 🤷‍♂️

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What a week! We were hit with some major roadblocks just a month into our new Shopify store… Stay tuned for my next update on the Profit vs Debt Diaries on Monday where I’ll dig into… 1. How we are handling getting shut down by our main payment processor for being in a “restricted goods” niche 2. Discovering our shipping costs transporting HEAVY goods across the US (1000lbs+) presents our biggest immediate opportunity to improve our profit margins and how we are troubleshooting this 3. Why we decided to focus on ONE brand now instead of the original plan to launch and scale two at the same time (while in my 3rd trimester 😬) And 4. More news on a new audio based podcast To follow behind the scenes, follow the free newsletter on SubStack here: https://lnkd.in/gVCBeVVN

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In 2023, this company grew by 200%. The biggest lever? Hint: it isn't ads. The other day I had the pleasure of interviewing Annette Azan, founder of Nuudii System, on The DTC Insider podcast. And I was blown away by their unique approach to content creation (short and long-form). Which was their main growth lever for almost 2 years in a row. I strongly advise you to give this one a listen... ...as it might change your perspective regarding content creation. As I posted the other day. Every successful company I speak with is COMMITTED to content creation. But these guys are on a whole different level. Why? They use their WHOLE TEAM to create content... ➝ Social ➝ Website ➝ YouTube ➝ Ads Only on TikTok, they post great content, 3 times a day. The results? Some of their videos went viral. Generating a ton of new customers and revenue for them. If your brand is not committed to content, you should strongly consider it. Think about it, founders are not behind a desk anymore. Many of the successful ones I know are generating and posting content every.single.day. If a founder doesn't want to do it, get a full-time creator to do it. I'll leave the link to the episode in the comments.

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Every single eCom brand that signs on with us says this one thing... How you break down the finances of our store was the selling point. So, I figured I'd like to put together a fake "real-life" scenario for you. Meet Alex, an eCommerce Brand Owner Alex runs an online store selling fitness gear (just an example). Business is good, but he's ready to scale up while ALSO increasing profitability. Here’s how we're going to break this down for "Alex" First, I want to know where he's making his money. Alex's main revenue streams include: Product Sales: Direct-to-Consumer (DTC) via Shopify store (OBVIOUSLY) Wholesale Sales: Selling in bulk to gyms and fitness centers. Subscriptions: Monthly subscription boxes featuring new fitness products. Ok, so now we have to get into the expenses Where is the $$$ going? Cost of Goods Sold (COGS): This includes the cost of manufacturing his fitness gear and the shipping and handling costs. Marketing and Advertising: He's currently running Facebook Ads, Google Ads, and influencer marketing for customer acquisition. Operational Expenses: Salaries, rent and SAAS tools. Now here's where it gets interesting. Bear with me, we're getting there. Focus on these critical metrics: Customer Acquisition Cost (CAC): Calculate how much is spent to acquire each new customer. If the ad spend is $10,000 and 200 new customers are acquired, CAC is $50. Lifetime Value (LTV): Determine that the average customer spends $100 per purchase, buys 3 times a year, and remains a customer for 2 years. LTV is $600. Return on Ad Spend (ROAS): For every dollar spent on ads, $4 in revenue is generated. Gross Margin: With revenue at $100,000 and COGS at $40,000, the gross margin is 60%. Net Profit Margin: After accounting for all expenses, the net profit margin is 20%. Now we have the information needed to help Alex scale and remain (or increase) profitability. Key Takeaways for You Understand and control your CAC: Knowing your acquisition cost is crucial for profitability. Boost LTV: Focus on retaining customers and increasing their value through upselling and cross-selling. Optimize Ad Spend: Use data-driven strategies to improve your ROAS. This is the only TRUE way of knowing how to grow your eCom business. Every founder has different goals, but knowing these numbers will help you reach those goals. #eCommerce #DigitalMarketing #PaidAdvertising #LTV #BusinessGrowth #MarketingStrategy #FinancialPlanning #ROAS

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In our latest episode of the Amazon Legends Podcast, we delve into the critical aspects of Amazon advertising costs. From tangible expenses to the hidden opportunity costs, learn how to navigate the advertising triangle of sales, ACOS, and time. Discover strategic insights for leveraging organic growth and making informed advertising decisions. Watch now on YouTube or listen on any major podcast platform. #AmazonSelling #AmazonFBA #Ecommerce #ProductLaunch #OnlineBusiness #MarketingStrategy #SalesGrowth #Entrepreneurship #BusinessTips #AmazonLegendsPodcast #AmazonStrategy #AmazonTools #AmazonInsights #DigitalMarketing #Podcast #BusinessGrowth #AmazonSuccess #ProductMarketing #AmazonLaunch #SellingOnAmazon

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5 wholesale suppliers you can buy from TODAY to get ungated: __ Enjoy this? ♻️ Repost it to your network and follow me Corey Ganim for more. 📌📌 I recorded a full breakdown of these 5 suppliers on my YouTube. Check it out in the pinned comment.

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Address: 705 - 428 8TH AVE W, VANCOUVER, BC, V5Y 1N9 XL Lofts - Contemporary inside features high. ceiling, double levels, and curl staircase. Size: 1173 sqft Building Type: Apartment Strata Manage: Yes Furnished: Semi-Furnished (Sofa, Mirror and miscellaneous items) Bedrooms: 2 Bathrooms: 2 Den: 1 Balcony: 1 Floor: 7th Storage Room: 0 Parking: 1 Solarium:1 Utilities included: Water *Tenant is responsible to set up the utilities that are not included in the rent such as Electricity, Wifi etc. Pet: Yes Smoking: No Sublease & Subletting: No Overview: - Ensuite Laundry - Microwave Oven - Stove - Dishwasher - Fridge - Bathtub - Fireplace - Windows Covering Amenities: - Elevator - Visitor Parking - Bicycle Storage Nearby Transit: - BUS 009, N9, 015, 017, N15 - SKYTRAIN: Broadway City Hall Station (4 minutes walk) Nearby Groceries/Shops/Restaurants: - Joti's NOFRILLS Vancouver - Whole Foods Market - London Drugs - La Taqueria Pinche Taco Shop - A&W Canada - Small Victory Bakery - Milano Coffee Roasters - UBC Medical Student & Alumni Centre (MSAC) and many more... Term: 1-year lease Available: ASAP Professionally Managed by Reside Management **The tenant needs to get tenant insurance ***The tenant is responsible to pay for Strata move-in or move-out fee. Disclaimer: While every effort has been made to provide current and accurate information presented on the listing, the information is not guaranteed. The rental status, rental rate, availability date and property features are all subject to change at any time. Reside Management is not responsible for any inaccuracies on this. Please note that we have received unfortunate news that someone is using our property's information for scamming purposes. Please refer to our website, Reside Manage, by Googling it, clicking on our website, and cross-referencing the listing to ensure that you are responding to a credible advertisement. #residemanagement #yvrre #residemanagement #yvrre #yvrrealestate #yvrrealtor #604realestate #vancouverrealestate #vancouverrealtor #beautifulbc #twobedroom #apartment #justlisted #propertymanagement #realestate #vancouver #vancouverrentalhomes #vancouverrealestate

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UGC is Personalization I try to tell people that your customers are YOUR Brand, not your fancy ads. Word of mouth marketing is the oldest and best form of advertising and for all intent and purposes, it is UGC. It's not just generational either. The younger generations are certainly more in tune with peer reviews but plenty of older generations are influenced by UGC. Heck, reviews on Yelp are UGC. I think we will see more and more UGC in all forms of advertising, including TV and Audio over the next couple of years so every brand needs to develop a strategy. UGC goes hand in hand with personalization. I am more inclined to be receptive to a message from someone that looks like me or identifies with my same needs. UGC video allows for this in a much better way than text alone or some flashy generic ad. Check out this episode of The MarTech Matrix Podcast where I discussed these topics with Tom Logan from Cohley. Links are in the comments Tom Barbaro Cogent Collective #MarTechMatrix #Podcast #UGC #InfluencerMarketing #ContentCreation #BrandStrategy #DigitalMarketing

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The biggest mistakes I see in DTC marketing today are that brands are busy pushing what THEY want to say without considering the needs and wants of their target audience. Picture this 🎣 : You go fishing with loaded bait, but instead of casting your net into the vast waters teeming with fish, you throw it onto the grassy bank - you'll never catch anything... Yet, that's a mirror of the common mistake we see in today's marketing. It's not just about shaping and optimizing your brand message. The real magic happens when we consider who our audience is, and what they need to see, hear, or feel to bring about a shift in their perception. Steep yourself in your audiences, be a steward of shifting culture, and don't be afraid to BE SPECIFIC! Remember, a well-targeted spear can catch more than a misdirected net. Hit the "LIKE" button if you agree! #shopify #dtc #ecommerce

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Top 3 Packing Mistakes to Avoid for a Smooth Move When packing for a move, it's easy to fall into some less obvious traps that can complicate your transition. Here are three key mistakes to avoid: Mixing Items from Different Rooms: Packing without a system leads to chaos. Keep items from the same room together to simplify unpacking and setting up your new home. Ignoring Weight Distribution: Overloading boxes is a common pitfall. Ensure each box is manageable to carry and balance the weight evenly when loading the moving truck to prevent items from shifting and causing damage. Leaving Packing Until the Last Minute: Procrastination leads to disorganization and stress. Start packing non-essential items weeks in advance to ensure a thorough and thoughtful move. Avoid these mistakes to make your move as efficient and stress-free as possible. Happy moving!

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