Justin Jackson

I'm fairly good with numbers, but I've lost count of the number of kudos 👍 directed at our Customer Support Team Lead Seppe Verhavert on our Slack channel at Pointerpro . Some of our fiercest Pointerpro users - who've built some of the most sophisticated assessments out there - were emboldened by how he makes seemingly complex things really easy. And that's what he'll be doing too during our 𝘄𝗲𝗯𝗶𝗻𝗮𝗿 𝗼𝗻 𝗝𝘂𝗹𝘆 𝟭𝟭. Here's what he'll discuss, showing some real-life applications: ✅ How to set up custom scoring ✅ How to set up advanced, dynamic formulas ✅ How to create and re-use pre-defined filters to analyze variables A must-see webinar for Pointerpro users, and more than worth checking in for people who want to find out more about our platform! https://lnkd.in/e5AyNPDQ

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🚀 Shifting to a Product Management Mindset: Join Our "I Heart Alberta Tech Product Management" Course Starting June 27! 🚀 Join us: https://lnkd.in/gCYPDF-M Are you part of an entrepreneurial tech company looking to scale new heights? Discover what Google, Jobber, Benevity, and thousands of other successful innovators have in common – a Product Management mindset! 🌟 Why Join? Integrate strategic planning, understand customer needs, and foster teamwork. Develop, introduce, and grow products that drive business expansion and deliver value. Obtain a globally recognized Product Management Professional (PdM-T) Micro-Credential. 🎁 Special Offer for Early Birds! The first 5 registrations will receive: Your choice of “I Heart Alberta Tech” merchandise. A 2-for-1 opportunity: Bring a team member or friend using Promo Code: TEAMSPORT. 📅 Course Details: 5 Week Online Sessions, Cohorts of 15. Cohort 1: Starts June 27 | Thursdays 1-2:30 pm - Register: https://lnkd.in/gCYPDF-M ��� Course Cost: $2500; After Subsidy, $750 (Support via Canada-Alberta Jobs Grant). Brought to you by Technology Alberta in partnership with Alberta Innovates and Tacit Edge. No experience is required! 📈 Don’t miss out on this opportunity to transform your business. Register today and shift to a Product Management mindset! #ProductManagement #AlbertaTech #Innovation #Entrepreneurship #TechCourse #IHeartAlbertaTech

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ATTENTION CANADIAN TECH FOUNDERS - IF YOU DON'T LISTEN TO THIS EPISODE YOU ARE PRACTICING WILLFUL IGNORANCE 👀 - If you see this post in your feed, and don't get prepared to listen to this episode... do not complain if and when things go wrong. Lisa Nicolaou Tech Risk Advisor at Prolink came to throw down some heat with us on TAKEDOWN and give CANADIAN TECH FOUNDERS A MAJOR REALITY CHECK!!! 💯 🍿 💥 Trust us, this also affects you if you're positioning yourself in front of VC's right now and we dropped some major education because we don't want you going in ill-prepared for an investor to say WTF to you. Y'all ever call your moms or 911 during a PR Scandal, Lawsuit, or Data Breach? LOL, well one of her clients did. Think large scale like Equifax or Ashley Madison which sent shockwaves in the news. Don't be that Founder that a) leaves money on the table, or b) LOSES A CRAP TONNE OF MONEY! We're here to educate and protect you Tech fam!!! We break EVERYTHING down on the next episode of TAKEDOWN launching at 7:00 am EST on Tuesday May 28th on Spotify. Not subscribed yet? Be sure to follow our socials, so you get the latest updates and drops delivered to you! https://lnkd.in/eiu4qdJp

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Join our Founder Jason W. Taylor in Episode 67 of #WeCodeYouLaunch 🎙️as he tackles the burning questions from the CodeLaunch Canada Cohort, delivering crucial insights to help startups shine in the competition. Plus, discover how the CodeLaunch FUEL FUND by Improving provides vital capital to early-stage ventures, and read some of the inspiring success stories from our previous cohort founders. This episode is packed with invaluable advice you don’t want to miss! 🎧 Listen now: https://lnkd.in/g2PfH5FC #accelerator #startupaccelerator #newpodcast #startupadvice #earlystagefounder

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"A company is an assembly of people gathered together to create a product or service. It has no value in and of itself. It only has value to the degree that is an effective allocator of resources to create goods and services that are of greater value than the cost of the inputs" #growth #product #leadership #team #management

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Are you facing a big decision on how to fund your startup? 🤔💡 Dive into a Toronto Business Development Centre guide written by AIO's own Kate Tomen, VP of Business Development & Operations, and uncover the critical differences between crowdfunding and angel investing. This essential read is your roadmap to making an informed funding choice that aligns with your startup's goals and needs. 🚀 Whether it's the expansive potential of angel investment or the community-driven power of crowdfunding, we've got the insights you need to navigate this crucial journey. 🔗 Your next big step is just a click away! https://lnkd.in/eEBGRZnE #StartupFunding #AngelInvestors #Crowdfunding #TBDC #EntrepreneurJourney

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🌟 Calling all trailblazing Western Canadian companies and entrepreneurs! Ever wondered what sets scaleup companies apart? Scaleups are not startups; they're enterprises that have gained traction in their marketplace, are actively navigating the 'second valley of death’ and have their sights solidly set on further growth. ScaleUp Week was created for these organizations, and those that champion them. Ready to put your company in the spotlight at ScaleUp Week? Here's how you can apply for a ScaleUp Award:  👉 Visit www.scaleupweek.ca to access the application form.  📝 Provide detailed information about your company's achievements, impact, and why you believe it deserves a ScaleUp award.  📅 Submit your application form before May 16, 2024. Don't miss out on the chance to showcase your success and be part of ScaleUp Week's celebration of growth and innovation! #ScaleUpWeek 

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Our Toronto Tech Fest yacht party sold out in five days... Here's what it taught me about B2B sales. Just like organizing a successful event, a well-executed B2B sales strategy requires careful planning, consistent effort, and strategic actions. Here are the key takeaways: 🎯 Targeting the Right Audience: We didn’t try to sell tickets to everyone. We identified founders, investors, and builders who would appreciate and enjoy a yacht party experience. Similarly, in B2B sales, it’s crucial to focus on your ideal customer profile. Not every lead will be a perfect fit, so don’t waste time on those who aren’t. 📢 Engaging Communication: We kept our audience engaged with compelling social posts about the upcoming event. In B2B sales, regular and engaging communication helps keep prospects interested. This can be done by sharing relevant content, success stories, and industry insights. 🪩 Demonstrating Value: We showcased the unique aspects of our party: the water, the sunset, the music, the drink in the hand, etc. In B2B, it’s essential to demonstrate the unique value and ROI of your product or service. Use case studies, demos, and testimonials to show real benefits. 🛠️ Utilizing Tools and Technology: We leveraged platforms such as Luma and social media such as LinkedIn for promotion. Similarly, using CRM systems, marketing automation tools, and data analytics can streamline your sales process and make it more effective. 🏃‍♂️ Creating Urgency: Limited tickets and early bird pricing created a sense of urgency. In B2B sales, creating a sense of urgency through limited-time offers, incentives, and highlighting the cost of inaction can accelerate the decision-making process. 🤝 Building Relationships: We engaged with our community, letting them know they are valued. Building strong relationships through personalized outreach, understanding their needs, and providing tailored solutions is key in B2B sales. 🙏 Handling Objections: We addressed questions about the event promptly and transparently. In sales, handling objections with confidence and providing clear, honest answers helps build trust and move the deal forward. 🏁 Closing the Deal: Finally, we made the purchasing process seamless and user-friendly. In B2B sales, ensure that the final steps are straightforward and that you provide all necessary support to close the deal smoothly. Selling out our yacht party tickets taught us that success comes from understanding your audience, engaging them effectively, and providing clear value. Apply these simple principles to your B2B sales strategy to achieve remarkable results. Follow for more insights!

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Platform dependence can be a scary thing if you’re a founder, building at the mercy of another company. Remember Farmville on Facebook? Or when Twitter changed their API to paid tiers and nearly ruined Hootsuite? I’ve started to realize that platform dependence also exists in the world of social media and creators: platform dependence and the ever-evolving algorithms can make or break their journey. Working with creators in the past few months, I have compiled a few tips and tricks from my conversations with them on how they try to navigate challenges as a creator especially surrounding algorithm changes and platform dependence: ⚖️ Platform Dependence: Balancing Act Relying solely on one platform for content distribution can be akin to walking a tightrope without a safety net. While it offers reach and visibility, it also exposes you to the whims of algorithmic changes. A single tweak can send shockwaves through engagement metrics, leaving you scrambling to adapt. It's the digital equivalent of having all your eggs in one basket 🥚📉. So while you focus on your best performing platform, make sure that you have enough content distribution on other platforms as well. 🫨 Navigating Algorithmic Turbulence Algorithm changes are the proverbial storm clouds on the digital horizon. Successful creators understand that adaptability is key to weathering these shifts. It's not about predicting algorithm changes but rather about cultivating resilience in response. Those who master the art of adaptation emerge stronger, more resilient, and better equipped to thrive in an ever-changing digital landscape. Remember, it's not about predicting the algorithm; it's about mastering the art of resilience 🌪️💡. 🔁 Diversification: The Path to Sustainable Success While platforms are creators’ main stage in the realm of creator economics, we should remember that diversifying revenue streams is the cornerstone of long-term sustainability as a creator. Consider this: while affiliate marketing may yield around $5 per subscriber, nurturing your own brand can elevate the lifetime value (LTV) of each follower to a staggering $1,000. It's creator math at its finest, and the numbers don't lie 📊. DM me to understand how these numbers can be achieved through Blanka!! I’m curious to know what are some tips folks have for navigating platform algorithm changes as a creator or creator agency?

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☀️ ICYMI: last month, Alberta Innovates sent 50 local tech startups to South by Southwest (SXSW), one of the world's largest tech conferences. 🎙️ In a recent interview with BetaKit, Tim Murphy, Vice President of Health at Alberta Innovates, explained how "SXSW is a great platform for Alberta to showcase its innovation and talent on a global stage" and offered other insights in an article titled "What Alberta Innovates learned from sending 50 local startups to SXSW". Read more: https://bit.ly/3xHKHWn

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Taste is personal and "The Best" is subjective AF! You can follow the advice of platforms that curate reviews and issue one-size-fits-all ratings or you can check out "Paire Restaurant Guide" (Paire.io) : The free platform that's powered by artificial intelligence and your own personal private opinions. "I like what I like cause I like what I like and I like liking the things that I do and I don't mind liking the things that I do. And I don't mind that I don't like the same exact things as you!" - Rhett & Link, Inc #sidecar #personalization #AI #rhettandlink #tasteispersonal #traveltech #foodtech #hospitalitytech #independentresturants #dinersdriveinsanddives

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Are you a startup struggling to get capital in these challenging times? At #NACOSummit, Jeanette Jackson 🌱 , CEO of Foresight Canada, stressed the importance of traction to attract investors. But how do you get traction for your product in the first place? Jeanette reminded us of the importance of having really deep conversations with your customers, understanding their problems and making sure we address them in the best possible way. What are your best practices to uncovering value from conversations with your customers? #startups #customerdiscovery #valueproposition

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I’ve never read a book written by a friend, until now. Fin Heureuse is only available in French for now. In it, Derek Morin reverse-engineers his startup exit in just 24 months. And he does it with flawless execution. Knowing the person behind the words you're reading is a feeling I might not get to experience often, but I loved every page of this book. Here are 3 things that stood out to me: → The ugly > the bad > the good Derek doesn’t hold back. He even shares how he planned to push some people out right before executing his exit plan. → The recipe + the ingredients + the cooked meal From revenue numbers to growth metrics and the accounting books, he shares it all. You’ll also see how he course-corrected in real-time. → From decision made to the finish line, step by step He lays out the 24 months in chronological order, event by event, sharing what he learned along the way. It was a short, fun, and informative read. Reading Derek’s book encouraged me to do two things: → Be more surgical about our growth and direction, even without an exit in mind. → Start planning my own book, a dream I aim to achieve one day. Now while I work on convincing Derek to write the English version, I highly recommend it to my French-speaking founder friends. -- That’s Derek Morin, a successful founder, author, and friend. Follow him to learn how to build a no-BS startup.

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Try more things. Fail more often. Learn faster. Burn brighter. Plant more gardens. Launch more startups. Make more babies. Build more community. Help others do the same. This is effective opportunism. Pronoia & Purpose. E/opp is a better meme than Hiis. Just as inspiring, but more secular. Gender neutral vs. male-coded. More conjectural, less prophetic. E/opp is building & growing your mind & body. Building & growing startups. Building & growing families & communities. Effective Opportunism.

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