At Goodyear, we are committed to ethical and sustainable practices to protect the planet and people; give back to the community; provide a safe, diverse, and healthy workplace; and engage our associates in these efforts.
Sustainability—defined as how we responsibly address environmental, social and financial demands without compromising the ability of future generations to meet their needs—is an integral part of our business strategy and is integrated into all levels of the company and how we work. We work to integrate sustainability into our business processes, functions and business metrics. We focus on creating value for all our stakeholders—working with our customers to help them meet their own sustainability goals, reducing our impact on the environment and educating and engaging our associates in our sustainability journey.
Goodyear Better Future, our corporate responsibility framework, outlines our high-priority environmental, social and governance sustainability topics. These topics are woven into how we work together to drive innovation and operational excellence, create value and build a better future.
The framework was first introduced in 2018, with our high-priority topics being recently updated based on the results of our 2022 double materiality assessment. We typically conduct a materiality assessment every two to four years. While our high-priority topics may shift based on internal and external factors, the framework’s pillars—Sustainable Sourcing, Responsible Operations, Advanced Mobility and Inspiring Culture—continuously guide our work.
Additionally, the Better Future framework’s governance structure helps ensure corporate responsibility is integrated into all levels of the organization, promotes communication and awareness and drives alignment with Goodyear’s corporate strategy and stakeholder priorities.