GLADTOBE (former drtv.agency)

Are your TV ads hitting the mark? 📺 Dive into the nitty-gritty of TV ad performance with our newest How-To guide! From tracking TV-driven traffic to nailing conversions, our latest blog gives you all the tips you need. Using top tools like Innovid and Attributy., we make sure your ad spend is spot-on. Want to see how it's done? 👉 https://lnkd.in/d6rzB86G PS: You also can download a FREE sample report to see our insights in action!

🤔To Agency or Not to Agency?🤔 Stuck wondering if a marketing agency is right for you? You're not alone! From efficiency and cost reductions to potential communication barriers, we break down the pro's and con's of such a collaboration in our newest blog post. Read all about it here -> https://lnkd.in/dFGgexhW

Transforming the craft industry with a TV spot. That's what Contorion did in their latest TV ad. Curious how Contorion's authentic campaign is winning over skilled craftspeople and decision-makers? Discover the secrets behind their success in our new case study: https://lnkd.in/dB32hV3f

"Company trips are crucial for fostering team bonding, boosting morale, and providing a refreshing break from routine, ultimately enhancing productivity." At GLADTOBE, we're big on work-life balance, building strong bonds with our team, and nurturing that team spirit. Our workation in Mallorca was a blast and showed us firsthand why these experiences are more than just perks—they're essential for long-term positive impacts on both our team and company. Explore our journey and why we're so keen on fostering flexibility and workations: https://lnkd.in/djJWCUA5

Not too long ago, our COO Andreas Peltret said "Events like the EUROs, World Cup, and concerts are ideal for targeted Out-of-Home (OOH) campaigns.”. And this is exactly what Surfshark leveraged on. With a brilliant online safety campaign, they are now visible in the big European Football City of Leipzig. Will you spot their billboards? 👀 Thank you Monika Šačkutė and team for this great collaboration and for Surfshark's mission to be the ultimate defender to data and identity theft. We can’t wait to see the results 🚀 Let's keep shielding humanity, one connection at a time!

Ever wondered how a 360° marketing campaign comes together? For ImmoScout24, we assembled our experts in Strategy, Social Media, Design, Account Management, and Media to build a fully integrated campaign. Check out our latest blog post to see how we blended guerrilla marketing, offline and online integration, and innovative storytelling to make it all happen. 🌟 Read the full story and discover the behind-the-scenes journey of our ImmoScout24 campaign 👉 https://lnkd.in/dmMfQ7gw Hi Cora Rodrigues, Stella Bender, Cristian Heymann, Nicolò Ferretti, Laura Tortel 🚀

Level up your TV game today! 🎯 Performance TV advertising mixes TV's wide reach with the precision of digital marketing. With GLADTOBE, learn how to make the most of this powerful channel. In our latest guide, we break down essential strategies for launching an effective performance TV campaign in Germany. From setting clear objectives and understanding costs to targeting the right audience and creating compelling ads, we've got you covered. Here’s a sneak peek: ✅Set Clear Objectives: Define goals like website traffic, leads, or sales. ✅Cost Insights: TV ads can be surprisingly cost-effective, even in peak seasons. ✅Target Smart: Start with niche channels for better performance at lower costs. ✅Creative Tips: Short, engaging ads with clear calls to action drive the best results. ✅Optimal Timing: Focus on mornings and evenings, especially Monday mornings and Sunday evenings. ✅Measure & Optimize: Track performance, analyze data, and refine your strategy for continuous improvement. Want the full scoop? Check out our detailed guide derived from SNOCKS’ "E-Commerce, Why Not?!" podcast (Johannes Kliesch), featuring insights from our COO, Andreas Peltret. ➡️ https://lnkd.in/dz_nYMVr

The GLADTOBE team is back and refreshed after a team workation in Mallorca!  Missed us? Need any support with your marketing challenges? We’re back and more motivated than ever to bring your brand to the next level, so just reach out to us! PS: more Mallorca content to come 👀

To all the pet-lovers out there. 🐶🐱 Pet ownership is reaching new heights, driving significant growth and innovation in the pet care industry. We recently conducted a trends analysis for one of our clients and are excited to share some key insights with you. Interested in understanding the latest trends in your industry? Contact us for an in-depth, customized trends report tailored to your sector.

One of our proudest 360° projects was with our client ImmoScout24. From fun video ads to a three-month-long online & offline campaign, here’s what we created: ➡️ An offline guerrilla campaign with wild postings all over cities across Germany ➡️ 200+ assets for social media and display ➡️ Word of mouth on forums and social platforms that kept our campaign alive The result, you ask? 1.3 billion impressions online, +11.8% in ad recall, and +4.9% in brand consideration amongst the target audience. Not bad, right? At GLADTOBE, we’re not just a traditional media agency. We can help you with your advertising strategies across all media - offline & online. Want to read more about our success story with ImmoScout24? Here’s the case study: https://lnkd.in/dJcuuETx