SNIPES

MORE THAN FASHION – IT'S CULTURE! SNIPES launched a new and very special collection: SNIPES Concepts.01. The apparel of the SNIPES brand has always been popular within our community. Now we've taken the next step and created more than merch. In cooperation with the renowned streetwear designer Ilias Belyamna from Low Lights Studios GmbH, we reinvented SNIPES as a fashion brand: SNIPES Concepts.01 signals a shift from oversized logos to a focus on quality, sophistication, and urban edge. The new line comes with a new logo design and an entirely new look and feel to set the collection apart. And this is only the beginning! Further collections in collaboration with different designers will follow. However, for SNIPES Concepts.02, which is already in the making, SNIPES will continue to work with Ilias. Every collection will maintain its unique identity, but the vision remains the same: to make high-quality streetwear accessible to all.  And of course, the team’s already working on a lot of activations to create buzz around our new collection. Stay tuned!  The SNIPES Concepts.01 collection is available in SNIPES stores across the GSA region (Germany, Austria, Switzerland), Italy, Spain, and the Netherlands, and online across Europe at snipes.com. #snipes #snipeusa #snipesknows

GET LOUD AND GET ROLLING! Last weekend our community went crazy with us at the Rolling Loud Festival in Vienna!  As the main sponsor of the Rolling Loud festival, we not only sponsored the SNIPES Stage, where international stars fired up the audience, but also the SNIPES SOUNDBOOTH x PUMA Group as the spot to be, where upcoming talents could record their own tracks. But that was not all: We had DJs over, who turned the area around the SNIPES SOUNDBOOTH into a party! The vibes were unmatched, and we couldn't be more thankful to our partners and everyone who joined us and made it epic. Festivals aren't just a good time — they're a powerful tool for brands to shine and a major key for SNIPES to connect with the community, showcase our style, and make lasting impressions. Here are some reasons why: 🤝 We engage face-to-face with our audience, building genuine connections.  🤝 As we bring creators, artists and media partners to the festival endless opportunities for fresh, authentic content that keeps our brand buzzing online arises.   🤝 From recording booths to VIP areas, we offer unique interactions that our community remembers. Let's keep rolling to the next festival – Openair Frauenfeld, here we come! #snipes #snipeusa #snipesknows

EDUCATION IS KEY - We just had the awesome experience of hosting 98 international students from The London School of Economics and Political Science (LSE) at our SNIPES headquarters! These talented young people come from 29 different nations and have worked on some exciting university projects regarding the future of retail in the areas of sales, buying, and logistics for and with SNIPES.  The day kicked off with lunch together, followed by a tour of our HQ. After that, the students got to dive deep into a Q&A session, asking all their questions about the projects and SNIPES. University partnerships like that are of great benefit in positioning SNIPES as an attractive employer and boosting our brand awareness. Many thanks to everyone involved for this enriching exchange!  #snipes #snipeusa #snipesknows

TEAMING UP WITH LEGENDS IS HOW WE ROLL! This year, we were happy to partner with Jordan Brand during the 2024 Jordan Classic tournament! At our Barclays store in NYC, we celebrated the launch of the Jordan 2/3 with an exclusive one-of-one Bodega Pop-Up Experience, showcasing the best in sneaker culture.  Brand partnerships like this bring the heat, blending iconic style with fresh creativity to elevate the game. They help us connect with our community on a whole new level and bring unique experiences to life. A big thank you to everyone who joined us and made this event unforgettable! #snipes #snipeusa #snipesknows

YOUNG AT HEART - Showcasing our next inspiring colleague from SNIPES USA, we have George Deitzer, VP of Construction & Facilities, the embodiment of “Young at Heart”.   George is known for his can-do attitude, diving headfirst into any task with unbridled energy and an infectious smile. His profound knowledge & relentless momentum are a driving force at SNIPES, he is truly the definition of Young at Heart.  Stay tuned for more introductions of our family members! #snipes #snipeusa #snipesknows

ANOTHER ONE! Today we opened a real gem in the Złote Tarasy shopping centre in Warsaw! We moved our store there and tripled the size to 270 square meters. The Złote Tarasy shopping centre is located in the heart of Warsaw and is one of the busiest in Poland. Here, we offer our Polish community more variety and an outstanding shopping experience.    Poland is a major market for us, with a growing streetwear culture that's lit. Expanding here means connecting deeper with our Polish community, infecting them with that SNIPES spirit. Pull up if you're around! Celebrate the grand opening with us - we've got special deals, DJ beats, and free candy! Don't miss out! #snipes #snipeusa #snipesknows

CELEBRATING OUR WORLDWIDE COMMUNITIES – You know that we love our diverse neighborhoods and diving into the history of different cultures! So, it’s time for a little recap:   May was Asian American, Native Hawaiian and Pacific Islander Heritage Month! In celebration, we partnered with Canal Street Market, a curated retail market, food hall & community space, for our "New Waves" experience! Together, we celebrated the resilience and cultural richness of AAPI communities over fireside chats, Asian-inspired dishes, a vibrant night market, and more! From traditions passed down through generations to the countless contributions that have shaped our history and our future, we continue to uplift the voices of AAPI communities. #snipes #snipeusa #snipesknows

JOIN THE SNIPES ACADEMY SEASON 24/25! Are you interested in working in the dynamic world of retail? We've got a dope opportunity for our French family in the Paris area! This is what you get: - Get job training for the Merchandising Manager role in collaboration with ATK Business School in France  - Enjoy a 1-year work-study contract with a shot at going permanent at SNIPES  - Go hands-on with 4 days a week in the SNIPES store and 1 day a week in class With hands-on training and real customer interaction, young individuals can learn fast, gain solid experience, and find what they're passionate about. That's why we launched the SNIPES Academy in France. We're training talented and dedicated people to become Merchandising Unit Managers, gearing them up for an exciting career in street culture, sneakers, and streetwear. Apply now and join the SNIPES France family: https://lnkd.in/gn9JxH32  #snipes #snipeusa #snipesknows

NEW OPENINGS! We love to party with our global community, and our store openings are the perfect place to do that! We just celebrated four new SNIPES locations in Kraków and Wroclaw, Poland, Le Mans, France, and Leipzig, Germany. With dope DJ beats, a candy bar, and great deals, the party was on fire. These events are more than just about new stores; they are a testament to our commitment to connecting with our community, sharing our love for streetwear, and creating unforgettable experiences. Thanks to everyone involved! We can't wait for all the opening parties coming this summer! #snipes #snipeusa #snipesknows

EAR TO THE STREETS – As we continue introducing some of our SNIPES colleagues from the US, we would like to turn the spotlight to Gabrielle Golden, Sr. Talent Acquisition Specialist, this week.     Gabrielle has redefined the recruiting experience at SNIPES, providing candidates with seamless introductions to our culture. As a mentor and role model, she continues to inspire the SNIPES family, embodying our brand ethos both internally and externally, and setting a benchmark for what it means to be a part of our team.    We look forward to introducing you to more inspiring SNIPES personalities! #snipes #snipeusa #snipesknows