Inessa Karapetyan

Mistakes that I make as a #ProductManagement Mentor/ Leader Mistake #2 Setting the same mentoring/ working model for all the mentees And not taking their strengths, development areas, working style into consideration and not adjusting the mentoring/ working model for each person differently

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Bite-Sized Book Wisdom: "Real-life Lessons from 'The Product Manager's Survival Guide’" 🚀 by Steven Haines In "The Product Manager's Survival Guide," Steven Haines offers essential insights for product managers navigating product roadmaps. Steven stresses the importance of setting clear objectives and priorities. Defined goals ensure team alignment and streamline development, aiding in task prioritization. Flexibility is crucial. Steven highlights the need to adapt to market changes, customer feedback, and technological advancements. Being prepared to pivot and adjust timelines is essential. Communication is key. Steven emphasizes transparent and frequent communication. Involving team members, stakeholders, and customers fosters collaboration, trust, and feedback gathering. "The Product Manager's Survival Guide" provides a comprehensive roadmap for product management success, emphasizing clear objectives, flexibility, and effective communication in navigating product roadmaps. Follow Creators Of Products 😎 on LinkedIn and get this bite-sized wisdom delivered to your feed regularly! 🚀 🔗 https://lnkd.in/dYEJg7gE hashtag #innovation hashtag #creativity hashtag #leader hashtag #productmanager hashtag #productcommunity hashtag #trending hashtag #productleader hashtag #productmanagement hashtag #productdevelopment hashtag #bookreview

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From company to company, from product manager to product manger, one of the main complaints is lack of time, too many tasks, and constant context switching. Therefore I truly believe that the ability not to stress about having to handle a multitude of tasks simultaneously is an important "skill" for a product manager. Example of my current workload: 1. 2 major tasks in discovery and business case development 2. Preparation for OKRs in Q3 3. 7 epics in delivery / A/B testing process, with constant requirements clarifications, test analysis, and reviewing user sessions in FullStory 4. Participation in agile rituals of two development teams 5. Onboarding a new product manager With such a variety of tasks at different stages, I often have to switch contexts, quickly dive into matters in 10+ threads, attend numerous meetings, and still find time for focused work. Yes, there are practices that make the work easier and simpler. Yes, there are probably companies where processes are organized differently, and a product manager is more focused and has an empty calendar. And yes, you also have a choice where to work, how to work, and initiate changes so that to have healthier workload. But if you are considering a role as a product manager, I would advise you to accept the work format where you need to handle numerous tasks simultaneously as a basic reality. And if you truly enjoy your work when you can deeply and thoroughly dive into one task, have few meetings, and lots of time to think, you might be unhappy in the role of a product manager. #productmanagement #timemanagement #tips

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Our guide to write the perfect PRD 👇👇 In this post, we’ll dive into what a PRD is and share three essential tips for creating a top-notch document. https://lnkd.in/dCUazZx8

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How much impact has your product team had? 🤷‍♂️ That’s a surprisingly tricky question to answer. Sure, AB tests are great … … assuming you’ve got the traffic ... ... and you’re measuring a single feature. But AB tests aren’t great for measuring performance across multiple initiatives or several teams. AB test results do NOT stack up. • 5x 2% uplift in AB tests does not lead to a 10% increase overall. • Double counting is difficult to exclude. So how to we attribute product impact? Some thoughts below, but first: • Why do you need to know? • What decisions will this inform? It’s easy to get sucked into a laborious process of attribution seeking the Truth. In most cases, an approximation will do. Seeking a perfect answer vs. a "good enough" answer is busywork. 𝟱 𝗟𝗘𝗩𝗘𝗟𝗦 𝗢𝗙 𝗔𝗧𝗧𝗥𝗜𝗕𝗨𝗧𝗜𝗢𝗡 Ideally you build up analysis linking leading product metrics in your control to lagging business critical metrics like revenue. This is done in stages: 𝟭 - 𝗩𝗜𝗕𝗘𝗦 You don’t attribute. “It’s a team sport, who cares?” If you’re very early stage and things are going well, do you even need to attribute? 𝟮 - 𝗡𝗔𝗥𝗥𝗔𝗧𝗜𝗩𝗘 You can describe the mechanism, but not put numbers to it. “Commenting drives retention, retention drives revenue” 𝟯 - 𝗠𝗘���𝗥𝗜𝗖𝗦 You have a driver tree with specific metrics, but you don’t know how much moving one moves another. “# comments a day drives D30 retention. D30 retention drives revenue per active user” 𝟰 - 𝗖𝗢𝗥𝗥𝗘𝗟𝗔𝗧𝗜𝗢𝗡 Most companies aim here. You know the link between your metrics. “10% increase in comments a day equals 3% increase in D30 retention, and 2% increase in revenue per active user” 𝟱 - 𝗛𝗢𝗟𝗗 𝗢𝗨𝗧 𝗚𝗥𝗢𝗨𝗣 You hold back all features from a subset of users for several months. (Like a prolonged AB test) This is very expensive, but very rigorous. 𝗚𝗘𝗡𝗘𝗥𝗔𝗟 𝗧𝗜𝗣𝗦 • Work with an analyst / the CFO to come up with a simple model that everyone can buy into. • It's more important to have political buy-in than an absolutely scientifically correct answer. • Standardise the baseline so you can compare across teams and initiatives (e.g. last year’s actual revenue / traffic) • Be conscious of when you’ll actually release features, and how many months contribution they’ll deliver this year. Often shipping something in Q1 means you'll see impact from Q2. • Agree how you'll count future years. Product changes are often small but permanent, affecting all future revenue. More on different types of quantitative testing here on Hustle Badger: https://lnkd.in/eSaJ9jt8

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🔌 Feeling burnt out as a Product Manager? You're not alone. Recharging isn't just beneficial; it's necessary for sustaining your creativity and productivity. Dive deep into why Product Managers often feel overwhelmed and learn practical tips on how to effectively recharge and refuel your passion for your role. 👉 Check out the article here for some insightful advice and strategies: https://loom.ly/-mZpNoE

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Did you know that studies suggest a high failure rate for product ideas? Sources indicate it could be around 90%. As a product manager, the key is understanding user needs and translating them into features that drive adoption and growth. Here are two strategies I've found effective: 1- Conduct regular user interviews to uncover pain points and identify opportunities. 2- Actively listen to your customers! Attend calls like QBRs, gather feedback, and listen to how they're using your product (think of it as a live customer podcast!). 3- Go beyond calls. We can listen to their journey throughout their experience with our product. Pay attention to their behavior, the data they leave behind (usage patterns, etc.), and feedback in various touchpoints. This provides real-world insights into what needs improvement, how users think, and their actual pain points. What are your favorite ways to ensure your product resonates with users? Share your thoughts in the comments! #productmanagement #userresearch #productstrategy #growthhacking #innovation

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Product Hunt is (mostly) about building a community around your product. Shady tactics don’t work (thankfully), as Product Hunt will penalize them. That’s why Savian Boroanca, Head of Community at Sessions, will speak at our upcoming “Product Hunt Best Practices” webinar. Not only did he built AND successfully manage a community with almost 3.000 active members, but also won the prestigious Golden Kitty Award for Sessions. You don’t want to miss this webinar 👉 https://lnkd.in/d7V9jHHy #ProductHunt #ProductHuntGuide #ProductLaunch #ProductHunter #PHLaunch #PHBestPractices #Webinar

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Join us next Tuesday, April 30th, for a ProductBC after-hours workshop at 5 pm PST as Sean McKay walks through the "Whole Product Thinking" framework. This framework is intended to help structure conversations and align teams around the fundamental concepts needed to deliver human-centered products that are meaningful to users and effective for business. https://lnkd.in/gYx5UmWa #productmanagement, #wholeproductthinking, #productworkshop

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How can Product Operations empower Product Managers? As Denise Tilles explains, it’s not about replacing product management practices – Product Ops supports Product Managers and helps them make timely and accurate decisions. It's like handing them a toolbox to supercharge their efficiency, without stealing the spotlight. Catch more of our conversation with Denise Tilles, recorded at New York Product Conference, at the link: https://lnkd.in/eSwdWNPw #ProductOperations #ProductOps 

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🌟 Product Academy Summit Speaker Spotlight: Mariya M. 🌟 Today we’re introducing you to one of our wonderful speakers at the 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗔𝗰𝗮𝗱𝗲𝗺𝘆 𝗦𝘂𝗺𝗺𝗶𝘁 𝗼𝗻 𝗝𝘂𝗻𝗲 𝟭𝟯𝘁𝗵 𝗶𝗻 𝗭𝘂𝗿𝗶𝗰𝗵: Mariya Moeva, Senior Product Manager at Google. 🔍 𝗧𝗮𝗹𝗸 𝘁𝗼𝗽𝗶𝗰: Creating successful product roadmaps  The roadmap is the one artifact you as a product manager own and define that has the biggest and longest-term impact on your team and overall product direction. But what’s the most important characteristic of a successful roadmap? How far into the future it plans? The right level of granularity? The correct format? Mariya will share her experience and learnings building complex roadmaps for projects with multiple stakeholders at Google, and that perhaps the most important thing for a successful roadmap is actually not the roadmap itself.   🚀 𝗔𝗯𝗼𝘂𝘁 𝗠𝗮𝗿𝗶𝘆𝗮: Mariya is a Senior Product Manager with 15+ years experience in the tech industry, including growing products from zero to millions of active users. She’s currently building open source products at Google. 🎟️ 𝗛𝗮𝘃𝗲𝗻'𝘁 𝗴𝗼𝘁 𝘆𝗼𝘂𝗿 𝘁𝗶𝗰𝗸𝗲𝘁 𝘆𝗲𝘁? Hurry, they are almost gone. Secure your spot now via the link in the comments before it’s too late! #ProductAcademySummit #ProductManagement #ProductAcademy #ProductManager #product #ProductConference

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Become the mentor you needed when you started your career in Product Management. 🧡 Mentorship is so much more than sharing knowledge. A great mentor listens, understands, and provides a supportive presence. They remind us of our strengths when we're feeling low and help us see the bigger picture when we're stuck. If you've been fortunate to have a mentor who changed your life—or if you wished for one—this is your chance to make a difference :) If you: - Solve real-world problems daily - Want to make a tangible impact, and  - Have a passion for sharing your expertise Apply to become a mentor at Upraised. You'll get to work 1:1 with our learners, sharing your knowledge and helping them build confidence in their abilities. Every success story you will shape will add to your own. You'll also get the chance to network & learn from our community of PM leaders from top tech companies. 🚀 Mentoring is a two-way street. You grow as you help others grow. Apply through the link below. #productmanagemnt #mentorship

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