Global Growth Senior Leader | Thought Leader | Senior Partner, McKinsey & Company
Krefeld, Nordrhein-Westfalen, Deutschland
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I am the global knowledge leader of the Marketing & Sales practice, and help clients to transform marketing & sales capabilities so they can deliver above-market growth. I work with clients to create digitally adept and agile organizations by helping them bring together the science (customer insights, marketing analytics, marketing ROI), art (brand building, communications, customer experience), and craft (brand delivery, multichannel execution, digital capabilities) of marketing & sales.
As customer experience becomes ever more critical, touch points proliferate, and the demand for growth increases in the digital era, I help clients develop the necessary cross-functional skills to beat the market. My most recent projects include: Developing a digital marketing strategy at a leading European grocery player; helping develop and implement a customer lifecycle management (CLM) strategy for a leading specialty retailer, and defining and helping deliver an effective branding and customer experience for a leading energy group.
I am the author of many articles and essays in leading journals and compendiums on subjects such as digital transformations, customer-driven growth, branding, marketing ROI, and above-market growth. I am the co-author of the book Power Brands: Measuring, Building, and Managing Brand Success, and frequently speak on topics from the future of marketing to the power of customer experience.
Artikel von Jesko Perrey
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McKinsey Marketing & Sales at Cannes Lions 2019
McKinsey Marketing & Sales at Cannes Lions 2019
Von Jesko Perrey
Aktivitäten
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European consumer sentiment is on the up, with Q2 optimism growing slightly over Q1 2024. More people are planning to treat themselves – notably…
European consumer sentiment is on the up, with Q2 optimism growing slightly over Q1 2024. More people are planning to treat themselves – notably…
Geteilt von Jesko Perrey
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Big changes in consumer behaviour are on the horizon. 🌅 This great new report from our ConsumerWise team looks at the nuances – and there are…
Big changes in consumer behaviour are on the horizon. 🌅 This great new report from our ConsumerWise team looks at the nuances – and there are…
Geteilt von Jesko Perrey
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“We have to stop operating like our org chart – we need to operate how the customer wants.” I love this sentiment from Robert Tas. He’s talking…
“We have to stop operating like our org chart – we need to operate how the customer wants.” I love this sentiment from Robert Tas. He’s talking…
Geteilt von Jesko Perrey
Berufserfahrung
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Veröffentlichungen
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Power Brands 3: Measuring, Making, and Managing Brand Success
Wiley
Brand success can be managed
What distinguishes a brand-name product from no-name competitors? How can companies assess and enhance the value of their brands? What steps can executives take to manage their brands successfully?
Reliable answers to these and other questions can be found with the proven BrandMatics® concept from McKinsey. Now in its third revised and enhanced edition, Power Brands incorporates many recent advances in the field:
■ New research on the evolution of…Brand success can be managed
What distinguishes a brand-name product from no-name competitors? How can companies assess and enhance the value of their brands? What steps can executives take to manage their brands successfully?
Reliable answers to these and other questions can be found with the proven BrandMatics® concept from McKinsey. Now in its third revised and enhanced edition, Power Brands incorporates many recent advances in the field:
■ New research on the evolution of brand relevance – both in B2C and B2B
■ Two modular additions to the proven brand purchase funnel framework
■ All-new chapters on brand delivery, MROI, and digital brand management
■ Dozens of new case studies – from insights generation to brand promise definition
■ Six new in-depth interviews with distinguished international brand managers.
Andere Autor:innen -
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CMOs and CIOs need to get along to make Big Data work
Harvard Business Review
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Do you have the right stuff?
The Economist
Three steps for turning Big Data chaos into customer experience gold
Andere Autor:innen -
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How marketers can avoid those Big Data blind spots
Harvard Business Review
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Five roles you need on your big data team
Harvard Business Review
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Power Brands: Measuring, Building, and Managing Brand Success
Wiley
Veröffentlichung anzeigenThe McKinsey BrandMatics concept will show you how brands can be systematically managed. The individual tools and detailed concepts are organized into three topic areas: measuring, making, and managing power brands.
Weitere Aktivitäten von Jesko Perrey
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（中文請見下方） Yes, I've been incredibly busy in 2024, and suddenly it's already June! The pace of technology and social media has accelerated our daily…
（中文請見下方） Yes, I've been incredibly busy in 2024, and suddenly it's already June! The pace of technology and social media has accelerated our daily…
Beliebt bei Jesko Perrey
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This interview with Yves Claude, CEO of Auchan Retail, is a great example of a company reflecting consumer expectations to develop its customer…
This interview with Yves Claude, CEO of Auchan Retail, is a great example of a company reflecting consumer expectations to develop its customer…
Geteilt von Jesko Perrey
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With signs that inflation is easing, it could be tempting for businesses to get complacent about pricing… But recent years have changed the game.…
With signs that inflation is easing, it could be tempting for businesses to get complacent about pricing… But recent years have changed the game.…
Geteilt von Jesko Perrey
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With sustainable fashion legislation making the EU and UK headlines lately, I was reminded about this great article on the ways that brands can…
With sustainable fashion legislation making the EU and UK headlines lately, I was reminded about this great article on the ways that brands can…
Geteilt von Jesko Perrey
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This is really insightful research into how much consumers will pay for green and sustainable products🌳 The study looked at three categories –…
This is really insightful research into how much consumers will pay for green and sustainable products🌳 The study looked at three categories –…
Geteilt von Jesko Perrey
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Nike is ‘stepping up’ its game with some wild new sneaker designs ahead of the Paris Olympics 👟 It’s unveiled 13 new hyper-futuristic shoes…
Nike is ‘stepping up’ its game with some wild new sneaker designs ahead of the Paris Olympics 👟 It’s unveiled 13 new hyper-futuristic shoes…
Geteilt von Jesko Perrey
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How do you keep up with the consumer who constantly flits between brands? Combining loyalty programs with pricing strategies is a powerful…
How do you keep up with the consumer who constantly flits between brands? Combining loyalty programs with pricing strategies is a powerful…
Geteilt von Jesko Perrey
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Despite European consumers continuing to trade down, a third still intend to splurge on travel, dining out and apparel. That’s one of the take…
Despite European consumers continuing to trade down, a third still intend to splurge on travel, dining out and apparel. That’s one of the take…
Geteilt von Jesko Perrey
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Marketplaces that attract more demand for their sustainable product lines will reap the rewards. 🌱 As our report finds, these players decarbonize…
Marketplaces that attract more demand for their sustainable product lines will reap the rewards. 🌱 As our report finds, these players decarbonize…
Geteilt von Jesko Perrey
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I’m thrilled to be a judge at this year’s #MarkenAward, organised by absatzwirtschaft. This is always a great occasion, and I can’t wait to look…
I’m thrilled to be a judge at this year’s #MarkenAward, organised by absatzwirtschaft. This is always a great occasion, and I can’t wait to look…
Geteilt von Jesko Perrey
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A few weeks ago, I attended our flagship summit in Mumbai - India’s Century: Navigating to Extraordinary Growth’. The energy was high and the tone…
A few weeks ago, I attended our flagship summit in Mumbai - India’s Century: Navigating to Extraordinary Growth’. The energy was high and the tone…
Geteilt von Jesko Perrey
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Kudos to my colleague Eli Stein for his words in AdExchanger about the dos and don’ts of using generative AI to turbo charge personalization. 🙌 He…
Kudos to my colleague Eli Stein for his words in AdExchanger about the dos and don’ts of using generative AI to turbo charge personalization. 🙌 He…
Geteilt von Jesko Perrey
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Tourism is going to be one of the key growth opportunities in luxury retail this year. And that puts experience at the forefront. This episode of…
Tourism is going to be one of the key growth opportunities in luxury retail this year. And that puts experience at the forefront. This episode of…
Geteilt von Jesko Perrey
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Big news for fellow kicks enthusiasts: there is a brand-new sneaker exhibition currently on at the NRW-Forum Düsseldorf. I’m delighted to share…
Big news for fellow kicks enthusiasts: there is a brand-new sneaker exhibition currently on at the NRW-Forum Düsseldorf. I’m delighted to share…
Geteilt von Jesko Perrey
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