StoreHero

Hey London! We are back, this time for the Ecomm Pulse event on 31st July 2024 at 6:30 PM at... 🥁 Klaviyo London! If you are in the e-commerce industry, this is a must-attend event for networking and gaining great insights into e-commerce and profitability from expert speakers. Enjoy great conversations, valuable insights, and complimentary food and drinks. Click here https://lnkd.in/dDtmG55N? and register. 📍 Klaviyo London | 49 Southwark Bridge Road 🗓️ 31st July 2024 | 6:30 PM Hosted by @StoreHero, Shopbox AI , Octane AI , and Klaviyo

🎉 We're Back in London on July 31st! 🎉 After an amazing event in London last week, we're excited to announce our return for the summer party - Ecomm Pulse London Edition! Join us at the Klavyio office for an evening (on the rooftop 👀 ) of merchant roundtables, FREE cocktails, and delicious nibbles. 📅 Date: July 31st 📍 Location: Klavyio, 49 Southwark Bridge Rd, London SE1 9HH, United Kingdom This event is hosted by StoreHero in partnership with Shopbox AI, Octane AI, and Klaviyo. We've had a fantastic series of events in Ireland over the past few months, and now we're bringing the energy across the water to London. Stay tuned for some exciting speaker announcements later this week! Don’t miss out – join us by clicking the link below! 👉 https://lnkd.in/eQvDrQmk Karl O'Brien Aoife Teague Robert Carr Alan Gormley Ciarán Carrick

Who has already tried StoreHero? LOVING it so far. Such an easy way to plug in your number and have a CEO dashboard for marketing KPIs by channel, Contribution Margin, and overall financial metrics generated for you to pull learnings from campaigns, offers, etc at a glance.

When ad costs were lower, agencies didn't need to be as close to the finance side of the busienss but unfortunately that's no longer the case. It can be intimidating - but the confidence and clarity that comes through running paid advertising through the lens of profitability is a game changer! For agencies -this can also be a big competitive advantage as brands appreciate your optimising towards the same metrics that they're being held to at the end of the day - which is profit. Here's a great clip from Thomas Gleeson and Jonathan Snow from Avenue Z from our latest podcast. 🎧 Listen on Spotify - https://buff.ly/3xVD5jy 📺 Watch on YouTube - https://buff.ly/4czXfOV

𝐍𝐞𝐰 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 𝐄𝐩𝐢𝐬𝐨𝐝𝐞! 🎙️ 𝐒𝐜𝐚𝐥𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐄-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐁𝐫𝐚𝐧𝐝 𝐰𝐢𝐭𝐡 Jonathan Snow, DMD 𝐟𝐫𝐨𝐦 Avenue Z, Takeaways: ✅ How to focus on both performance and profitability in e-commerce. ✅ Understanding your margins and set clear financial goals. ✅ Navigating the challenges of customer acquisition costs, especially for smaller brands. ✅ Explore the opportunities presented by TikTok Shop and social commerce. ✅ Jonathan's recipe for building the best e-commerce business from scratch Join us to gain invaluable insights from Jonathan’s journey, from affiliate marketing to launching his own e-commerce brands and founding Avenue Z. 🎧 Listen on Spotify - https://lnkd.in/epgBi4ZF 📺 Watch on YouTube - https://lnkd.in/e8gA7X-f

New pod live! Shot with my friends over at StoreHero on the state of digital marketing for DTC brands. Check it out! 💥 Full episode here: https://lnkd.in/edWHpqxE

Hey London! We’re delighted to back in the city tomorrow for our e-commerce industry leaders summer drinks ☀️ Hosted by @ChaChing , @SHOPLINE and @StoreHero! 🗓 Date: Thursday, July 11th ⏰ Time: 6 PM 📍 Location: Coq D'Argent, 1 Poultry, London EC2R 8EJ Looking forward to connecting with partners and brands. See you there! 🦸♂️ https://lnkd.in/dzH7F4mN

Just one day to go until our event for industry leaders event in association with SHOPLINE & ChaChing in London! If you're around we'd love to see you there! Only 5 spots remaining Karl O'Brien Joel Williams Dan McClean David Meakin

Lifetime Value (LTV) is one of the most critical KPIs for any e-commerce business 👊 Understanding the drivers of LTV and ensuring accurate calculation are essential for determining how aggressively to pursue new customer acquisition. This conversation must be paired with an analysis of customer acquisition costs. In the video below 👇 I explore the new cohort matrix we developed at StoreHero. This tool helps brands maximize the value of their StoreHero dashboard.

5 things i'd do if I was starting my agency again today 1️⃣ Think Profit First: A transformative book for me was "Profit First" by Mike Michalowicz. The concept is that traditional accounting standards operate on the basis that income - expenses = profit. For the same reason, that's how most businesses plan. By flipping this to income - profit = expenses, you become deliberate about what level of profit justifies the workload of the business and, therefore, what level of expenses you can afford while achieving that goal. Everything from pricing, service selection, and clients can be considered in service of this profit goal. This is now a big inspiration for StoreHero and helping e-commerce stores do the same! 2️⃣ Focus on Fewer, More Productised Services: Automate and template all the tasks around the core work to allow you to focus on delivering for clients. For example, when a new client submitted a questionnaire, we used Zapier to trigger a series of events, tasks in asana mapping out the full project, slack channel creation, timeline creation and more. Streamlining these processes means more time can be spent on the core challenges of the client themselves vs the work around it! 3️⃣ Keep Things Lean: Team size is a vanity metric - I fell into this trap. It was tougher to shake than i would've liked as it's something that everyone was always impressed by having started a business young. However, maintaining a lean team with efficient processes , supported by contractors for non-routine work means the business needs determine the resources required, instead of the capacity of the team dictating the types of projects you need to take on. 4️⃣ Build a Strong Team and let them do their job: I spent too much time in the weeds and robbed team members of learning opportunities and created a disconnect between expectations. Lead by example, build a team of hard-working professionals eager to learn and get things done, and be quick to address poor performance or negative attitudes. Provide regular feedback and support, and build systems and networks to attract and hire new talent effectively. 5️⃣ Be Clear on KPIs: Develop a scorecard with key performance indicators that give a good overview of the business. Track metrics such as revenue, gross profit, net profit, utilisation, new business bookings weekly, and employee sentiment quarterly. Set realistic targets tied to specific activities, and make necessary adjustments quickly when the business is off-track. Prioritize KPIs like keeping labor costs under 60% of client fees, ensuring 80% of the client services team is focused on billable activities, and analyzing actual vs. quoted hours per project to avoid overruns. For more detail on KPIs,I'd take a look at Around Finance's agency growth guide - https://lnkd.in/eyXfAj9a Hope this helps - would love to create some more agency focused content if it's of interest!