Ray-Ban

Capture your attitude, tell your story, and stay true to your vision. Little Simz sets the tone with #RayBanMeta Skyler Smart Glasses.

Busta Rhymes was one of the main protagonists of 'Hands Free Brooklyn', the show held on June 28th in NYC in collaboration with #RayBanMeta. Attendees had to lock up their phones and capture the show exclusively through their Ray-Ban Meta Smart Glasses - for a unique, captivating hands-free experience that allowed them to stay present while enjoying the moment and capturing memories.   Looking and feeling great with #RayBanMeta.

'I got to get loose before every show, no matter what. This time I got a little help from #RayBanMeta'.    Put your hands where your eyes can see.

Ray-Ban brought the heat to A$AP Rocky's AWGE show at Men’s Fashion Week in Paris, held at The Hôtel de Maisons. For the first time, our eyewear hit the runway during the 'American Sabotage' show, a revolutionary concept with A$AP as creative director, representing the perfect match with our unconventionality and cross-cultural essence. Discover the AWGE revolution.

Face the urban beat and express the authentic you with Ray-Ban Pulse. Discover another eclectic model belonging to the collection: Zena with a bold Polished White Snow frame and Grey lenses. Read more here: https://lnkd.in/d-qDcwxp

Welcoming another piece in the collection. Discover the Ferrari 499P Hypercar | Limited Edition with the unique #ScuderiaFerrari colors and grey polarized mirror lenses, designed to celebrate Ferrari's iconic legacy and the true racing spirit. Now available here: https://lnkd.in/dD2_GZKP

Bold lines and a unique lilac – this is Zena. The new maximalist cat-eye is available in four unique combinations: live summer in full colors with the Pulse collection. Find out more here: https://lnkd.in/da9V8xib Shot by Tyrell Hampton

Discover Xan bio-based*, the first protagonist of our new Pulse campaign, featuring a dynamic polished green frame and lenses made with bio-based* nylon. Read more here: https://lnkd.in/ezjpKPXP **Lenses designed with bio-nylon containing 40% bio-based carbon content** (available only for classic sun lenses). Non-metallic frames also feature bio-based frames with 57% bio-based carbon content**  ** tested according to ASTM D6866 standard

We're thrilled to introduce Pulse, our new collection dedicated to the power of self-expression and daring energy of the new generation blended into Ray-Ban's identity. Pulse will establish itself as a fresh and innovative digital-first platform designed to inspire new audiences to push boundaries. Everyone has it, but only a few truly feel it. Check it out here: https://lnkd.in/dE-nD9tm #FeelThePulse

Introducing the new Wayfarer Reverse with Polished black frame and Light green washed lenses, designed to defy convention with an inverted lens design and an iconic style. Discover more here: https://lnkd.in/df-xtZyg #RayBanReverse