Daniela Robba

Our 19th Media Quality Report is now live in Italy. This report offers essential benchmarks for the digital advertising industry and crucial insights into media quality and ad performance. It also provides a detailed view of key trends shaping the digital landscape in 2024 and country-specific metrics to support data-driven decision making. Download the complete report here: https://lnkd.in/eWjKm5y3 #MediaQuality #Research #Advertising

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What role does innovation play in fostering a digital and inclusive future, and what is the most effective innovation governance model? Innovation culture is key: in Sisal we promote a safety-net culture that provides confidence to our colleagues, that encourages new ideas and considers errors and failures as an inherent part of the innovation journey Thanks to CEOforLIFE and Giordano Fatali, I got the opportunity to debate all of this and more yesterday during the panel with Francesco Durante, Katia Colucci, Barbara Cominelli, Davide Dattoli Zhang, Marco Gioieni, Giorgio Girelli, Maximo Ibarra, Maria Teresa Minotti, Emiliano Rantucci, Antonella Zullo. It was a unique chance to share best practices and discuss crucial topics, such as the positive impact that innovation can bring to society   #responsiblefuture #innovation

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Agenda Digitale - Digital360 published an article (in Italian) on our recent research on Online Tracking Restrictions: Evidence from Cookies https://lnkd.in/eF5rs9YR Bernd Skiera HEC Paris, Hi! PARIS Center - AI for Science, Business & Society #cookieless #tracking #onlineadvertising #behavioraladvertising #privacy #dataethics #righttobeforgotten #gdpr

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Today at Fastweb Digital Academy during the course "Present and future of Brand Storytelling" with Ivana De Innocentis we analyzed the case study "Google — Year in Search 2022". And here it is... "This year, the world searched «can i change» more than ever before. From changing careers to seeking new outlooks on life, people are finding ways to reimagine themselves and reshape the world around them." Google #Marketing #Communications #DigitalMarketing #BrandStorytelling #Storytelling

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I analyzed the new #adcampaign by Amica Chips. Amica Chips, with its latest ad campaign. was accused of blasphemy. The 30-second ad, which features nuns taking communion with Amica Chips instead of communion wafers, has been met with outrage from some Catholics who believe it is disrespectful to their religion. Religion is a sensitive topic, and using it in advertising can be a risky proposition. However, some #advertisers believe that it can be an effective way to make their ads stand out and get people talking. This is a gamble that some advertisers and agencies are willing to take, even though it could potentially damage their #brandreputation. Not all publicity is good publicity, and this is especially true in the age of social media. One misstep can quickly go #viral and damage your brand reputation. If you are considering using religion in your advertising, make sure that you weigh the risks and benefits carefully. What do you think? #Advertising #Adcampaign

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A 'New' Paradigm for Short Rentals (in Venice). For more than a decade, through my work with RESET VENEZIA and as Co-Founder of Fairbnb.coop, I have observed and actively participated in discussions on urban and tourism sustainability in Venice. The following reflections, also inspired by ( IZI spa ) IZIlab's detailed analysis in their recent whitepaper ( link below ), aim to outline a more balanced and sustainable strategy for the future of short-term rentals in my city. 1. Residential Fabric Crisis: IZIlab's paper confirms a trend that we at RESET and Fairbnb.coop have been highlighting in recent years: the erosion of Venice's residential fabric. The indiscriminate growth of short-term rentals has displaced permanent residents, irreparably altering the city's socio-economic balance. This dynamic not only degrades the authentic experience of Venice but also threatens its cultural heritage. It is imperative to implement policies that strengthen the presence of stable and vibrant communities. 2. Regulating Short Rents: In response to this challenge, a regulated approach is needed. Limiting the number of properties usable for short rentals to one or maximum two per RESIDENT host can preserve the residential integrity of Venice and allow for a more harmonious coexistence of tourism and daily life. This policy is in line with Fairbnb.coop's objectives of supporting tourism that contributes positively to local communities without overwhelming them. 3. Sustainability and Social Impact of Tourism: It is essential to assess the long-term impact of tourism on the quality of urban life. Sustainability should not only concern the environment but also social and economic dynamics. Through Fairbnb.coop, we have proposed a model of tourism that not only limits inconveniences for residents but actually enriches the community by returning a share of the profits generated by tourism directly into local initiatives. This approach ensures that tourism can be a vehicle of mutual benefit, and not just a source of strain. The challenges are many, but with a joint effort of policymakers, industry experts and the local community, it is possible to build a future in which Venice thrives both as a living city and as a valuable tourist destination. I invite everyone to an open and constructive dialogue, inspired also by the profound analyses provided by studies such as IZIlab's, to transform challenges into sustainable opportunities. Link : https://lnkd.in/enkTj2eg

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Hot news! CONFRONTING DIGITAL CAPITALISM – TCS Summer School in Como, Italy 4—7 September 2024 The TCS group (Corso di perfezionamento in Teoria Critica della Società) is thrilled to announce that applications for the third edition of Lake Como Summer School in Critical Theory of Society are now open! The theme of the 2024 edition will be "CONFRONTING DIGITAL CAPITALISM" Here's a brief description of what the school will be about: “The spectre of digital capitalism is haunting the world. The so-called “AI boom” of the past few years has now taken centre stage in the public debate, scientific research, and in the political agendas of international institutions. As the Global North seems to have embarked on a relentless journey towards the digital restructuring of our societies, the digital transition has given rise to new problems regarding the societal and political implications of new technologies. Is a new form of digital capitalism emerging from the interplay of digital technology and pre-existing social relations? What is the direct impact of digital technology on human labour? How does this affect our life as a whole? And how is it revolutionising the public sphere? More urgently, what is the role of emancipatory politics in this scenario?” We will talk about all this, and much more, with Gavin Mueller, Rachel O’Dwyer, Tiziano Bonini, Emiliano Treré, Philip Di Salvo, Gala Hernández López. For more information and to apply, visit our website (link below) or email us at criticaltheory@unimib.it https://criticaltheory.it/ share it widely!

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ADC Group has dedicated a four-part video series to Omnicom Media Group Italy to address the industry's hot topics. From Cookie Deprecation and Retail Media to Branded Content, Influencer Marketing, and MarTech. The series kicked off by covering Retail Media, with Francesca Costanzo, OMD Italy’s Managing Director, and Alessio Di Domizio of TRANSACT. Transact is Omnicom’s practice dedicated to providing connected commerce consulting and eRetail services. The interview discusses Retail Media's perimeter, Retail Media as a ‘multiplier’ of effectiveness, and Transact's role and contribution. Watch and read the interview here: https://lnkd.in/dMrJdtGf #OneOMD #RetailMedia #Transformation

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Are your presentations stuck in the 90s? Looking to add some flair to your webinars and keep your audience engaged?🚀 Look no further! Contact Davide Luzzati and the team at luzzpresents: . Whether you want to learn how to revamp your own style or have them work on your content, they'll get the interest of your audience in the blink of an eye. Don't be boring – be remembered! Contact luzzpresents: today! Both in Italian and in English #PresentationSkills #Webinar #Innovation #Digitalisation #Prezi #Creativity #Dontbeboring #Presenting

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In today's fast-evolving ad tech landscape, supply optimization, SPO, and curation are more crucial than ever. Luca Filardo, VP of Platform Management at Adlook dives deep into these topics in his latest article, providing invaluable insights for marketers. Here are some key takeaways: 🔍 Supply & Curation: Addressing MFA concerns, driving performance, and ensuring brand safety are top priorities. Our curated marketplace strategy helps marketers achieve their goals efficiently. 🎯 Ad Placement: Focusing on performance metrics and utilizing tools like GPID for better transparency and optimization. 💡 SPO: Enhancing efficiency and transparency in the supply chain, providing marketers with direct and valuable supply paths. Discover more insights on how to navigate these challenges and optimize your ad supply: https://bit.ly/3xrj3gl #AdTech #MarketingSuccess #SupplyOptimization #Adlook

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Thanks to Havas Media Network Italy for these interesting insights about creative strategy and media strategy

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In today's marketing landscape, many brands tout themselves as inclusive. But what does inclusivity truly entail? And how does it impact consumer-brand relationships? In this paper published on Journal of Product & Brand Management,  Prof. Raffaele Donvito, Prof. Lia Zarantonello and I examined through three studies the repercussions on consumer-brand relationships when brands fail to be perceived as inclusive. 🤨 🤬 😧 A plethora of negative emotions influences consumers. Driven by sympathy towards marginalized groups, consumers' sentiments tarnish their relationships with brands, leading to adverse reactions. 📰 If you want to read the paper, you can find it at this link: https://lnkd.in/dBU9pBs3 Marketing communication can really shape consumers’ perceptions and behaviours, so let's cultivate a marketing environment that wholeheartedly embraces diversity, equity, and inclusion, fostering enduring connections between consumers and brands! 💼💬 Dipartimento di Management - Università di Verona #BrandManagement #DiversityandInclusion #ConsumerInsights

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"Veo, our latest video generation model." #Google #AI #Video #Veo #GenerativeAI #ArtificialIntelligence #IntelligenzaArtificiale #Technology #Tecnologia #Innovation Source & read more: https://lnkd.in/d6KxdG33 (Google's Youtube channel) ("Filmmaking with Donald Glover and his creative studio, Gilga | Veo")

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In Alkemy, we are committed to harnessing the full potential of #GenAI. Today, we are sharing the results of our investements in Artificial Intelligence estimating a productivity increase up to 50% on specific activities related to Consulting, Tech&Data and Creativity area. Artificial intelligence will not eliminate jobs, just as digital technology did not. Indeed, I am convinced it will help us give the right value to talent, replacing manual and repetitive activities and giving us the opportunity to allocate the right amount of time to more value-added activities such as the creative rather than the implementation aspect. Discover more 👇

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