Our ethos
Music Ally launched in 2002 with a mission to help the global music industry to thrive from digital disruption rather than fear it. In those early days, we published news and analysis of the way technology was impacting the industry, and provided strategy and research to enable music companies to navigate that landscape. We have built on that approach and have always maintained a balanced view – paid for by subscriptions rather than advertising.
Our clients are across the music and technology sectors, and include all of the major labels, many independents, music publishers, management companies, plus music and tech platforms like Spotify, Amazon, Facebook and Google.
Our services
Over time we, like the music business, have evolved: particularly in response to the new breed of empowered artists and managers, building sustainable careers in a fairer system.
News, reports and Guides
For our global network of subscribers, we publish our daily news Bulletin, Country Profiles, Quarterly Reports, Focus Podcast, and regular Sandbox Guides, with insight articles on new Tools and notable Campaigns.
Marketing services
We also provide hands-on marketing services, working directly with artists, labels and managers on their strategy and implementation.
Training and Learning
We also bring our editorial insights and practical experience to bear in our training content, focusing particularly on smarter music marketing, which is used by professionals around the world. You can find out more about our training services here.
Events
Music Ally also plays a role in connecting our different communities by organising regular conferences, including Music Ally Connect, Sandbox Summit, and Music Ally NEXT – as well as webinars and social events. You can find out more on our events page.
Music Ally’s roadmap and editorial policy
The next phase of evolution for the global music business will revolve around hundreds of millions of new music consumers in markets like India, China, Latin America, and Africa, as well as the transition to streaming in markets still dominated by physical sales, like Japan. Music Ally publishes regular country profiles and analysis from journalists in these markets; we have recently launched a fully-localised version of our editorial service in Japan. We have an office in Medellín, Colombia, and we are laying plans for Music Ally Africa and Music Ally China too.
For more information about our editorial independence policy please click here.
Contact Music Ally
Send us an email – and we’ll reply as soon as possible!
