The last time The Smile – Thom Yorke and Jonny Greenwood of Radiohead and Tom Skinner of Sons Of Kemet – released an album (2022’s A Light For Attracting Attention), they […]
Tag: Campaigns
Campaigns is bite-sized analysis of recent innovative marketing work. Published as part of Sandbox.
Möt the hoopla: metal band open online museum
Hair metal band Mötley Crüe have had a very curious relationship with their past and their future. In 2014, they publicly signed a Cessation of Touring Agreement that would kick […]
The tracks of my year: Reverend & The Makers plan to give away a new track every day for a year
The New Year often sees resolutions fade, but British band Reverend & The Makers takes on an ambitious challenge: sharing a new song daily. Fans receive a daily email with an exclusive track and can request alternative versions. The band only asks for spreading the word, making it an innovative and engaging offer.
Tour management: J.M3 promotes city of Macao
In a partnership between Warner Music Singapore, Tripadvisor and the Macao Government Tourism Office, Singaporean rapper J.M3 is now the face of the More Than Meets Macao tourism campaign. The […]
Hi, How (Much) Are You? Daniel Johnston catalogue temporarily available as “pay what you want”
Outsider artist Daniel Johnston was incredibly prolific in his lifetime. Johnston, who died in 2019, started putting out homemade cassettes in 1981 (he released 11 home recorded albums in total) […]
Tik-ing off the Christmas list: artists share Christmas song stories on TikTok
It is that time of year that used to be about selling loads of Greatest Hits CDs for “heritage” artists and to remind the world that, yes, they are still […]
Christmas is a time for Cher-ing: singer leaps into the metaverse
Cher has released her first Christmas album. It is called Christmas. It is full of Christmas songs, of course; but she is really raising the Christmas quota through a duet […]
Unearthed song: Michael Jackson’s first recordings reborn as NFT
Claiming to be the very first studio recording by Michael Jackson, ‘Big Boy (One-Derful Version)’ has been recovered and is experiencing a digital renaissance, being released as a “digital vinyl” […]
By hook or by Brooks: country megastar performs Amazon concert for Black Friday
Garth Brooks has been a country music megastar since the late 1980s, with not just a run of multi-platinum albums in the US but also a run of diamond albums […]
Escape plan: Dua Lipa launches ‘Houdini’ single in Houdini’s house
In early November, Dua Lipa posted a photo on Instagram to tease her comeback. It was a closeup of her face as she held a small key between her teeth. […]
Yule Need To Calm Down: Taylor Swift launches festive-themed merchandise
She’s not quite on the same level as Mariah Carey in terms of her domination of Christmas, but let the record state that Taylor Swift really loves Christmas. The video […]
Merching bands: Doja Cat sells merchandise exclusively via Amazon Music
It was a busy few days for DSPs and merchandise at the end of October and the start of November. Spotify is now working with a range of acts – […]