TEAM TALK is Music Ally’s weekly interview series, where our marketing experts speak to music industry teams about their latest work, best practices, and smart strategies.
Latest Column
Team Talk: Alberto Garcia of Salt on helping build infrastructure in Africa
Royalties and metadata firm Salt has been building its business steadily – and recently raised funding from a host of big names, including Bjórn Ulvaeus, Dave Stewart, Quincy Jones, and Dan Kurtz. Salt has also signed deals to provide services with the likes of Dutch collecting society BumaStemra and the US-based Mechanical Licensing Collective (MLC). Former…
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Team TALK archive
UnitedMasters’ David Melhado on sync, brand partnerships and artist support
David Melhado is VP, music and marketing at UnitedMasters, where he leads a team to develop a global roster of partner artists. Here, he chats to Music Ally’s Marlen Hüllbrock…
The Strange Worlds of Novo Amor’s latest campaign
Independent artist Novo Amor has listeners around the world, and the campaign for his new album ‘Collapse List’ has a global focus to match that. Believe worked with geo-location platform…
Empire’s Suhel Nafar on glocalisation and hybrid music culture
In this Team Talk, Music Ally COO Patrick Ross speaks with Suhel Nafar, head of Empire’s West Asia and North Africa and the diaspora (WANA) division, in advance of their…
Are YouTube Shorts and Meta’s Reels benefitting from UMG’s TikTok pullout?
It’s been just over two months since Universal Music Group and TikTok fell out – in a big way! – over licensing.
Michelle Szeto on why superfan relationships can’t be just transactional
“There’s an ethical question about superfans. How is it right to charge people who love you the most, more money for access to you?”
Jungle’s ‘Back on 74’ – a viral trend 10 years in the making
Jungle’s ‘Back on 74’ – a track from their 2023 album ‘Volcano’ – recently hit the milestone of 100m streams on Spotify.