収益を拡大する
デジタル広告、定期購入、メンバーシップ、寄付によって収益を増やす方法を見つけましょう。
収益モデルの構築を始める
収益源を多様化し、収益を上げる機会を見積もり、新しい商品やサービスをリリースしましょう。
購読収益を増やす
サブスクリプション、メンバーシップ、寄付によって、オーディエンスから収益を得ましょう。
デジタル広告収入を増やす
デジタル広告を最大限に活用し、広告収入を増やしましょう。
Focusing a revenue strategy on social audiences
Queerency’s Travers Johnson makes an unconventional choice for LGBTQ+ publication
Indonesian publisher’s numbers up with video and PWA
JabarEkspres' video advertising and implementation of PWA opened up new audiences and revenue streams
Gaining confidence in managing money
Learning how to forecast and budget helps “Clearing a New Path” podcast founder take control of her finances
Dong Nai Newspaper Grows Reach and Revenue
Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.
Inverness Courier diversifies their audience
Inverness Courier embraces digital change by fostering a culture of experimentation
Exploring the right financial structure and processes for growth
Exploring the right financial structure and processes for growth
Digital makeover increases publisher’s revenue
SWA launches mobile app with monetization features and receives training for web optimization
ACM grows digital subscriptions with a premium app
Full featured app incentives farmers to switch to a paid digital subscription
Centralizing data for actionable insights
Economedia and Capital leverage data to understand audiences, increase user engagement, and optimize revenue.
Sharing articles to boost digital subscriptions
French daily newspaper Libération increases subscriptions with new “share with a friend” and datawall features.
Sakal’s Sign-Ups Skyrocket with Google One Tap
Google One Tap Unlocks User Sign-Up Floodgates for Sakal
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
NZME launches The Listener subscription vertical
NZME expands their digital subscription products to include The Listener, increasing ARPU.
How Wirtualna Polska uses AI to tackle toxic content on their platform
In Poland, WP built a moderation engine to provide a safe platform for open discussion
Dong Nai Newspaper Grows Reach and Revenue
Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.
Optimizing reader journey and engagement with technology
How one of the world’s leading multimedia publishing groups used a newly developed platform to achieve their greatest goal
The Saturday Paper attracts new subscribers with video
Video series boosts brand awareness with over 680,000 views and conversion through Reader Revenue Manager.
Spanish media group catches the AI wave
HENNEO undertakes a wide-ranging initiative to integrate AI across its operations.
Spanish media group catches the AI wave
HENNEO undertakes a wide-ranging initiative to integrate AI across its operations.
Dong Nai Newspaper Grows Reach and Revenue
Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.
Indonesian publisher’s numbers up with video and PWA
JabarEkspres' video advertising and implementation of PWA opened up new audiences and revenue streams
Regional Digital News Media: How Google’s Offerwall helped drive 20% increase in revenue for Sakal Media Group
Sakal Media experimented with Google Offerwall to build a sustainable revenue stream
How a digital news site in Uttarakhand grew its digital ad revenue
Uttra News increases ad revenue by 484% with Progressive Web App technology
Digital makeover increases publisher’s revenue
SWA launches mobile app with monetization features and receives training for web optimization
Stuff, New Zealand news publisher, builds for the future
Stuff redesigned and rebuilt their site with future-fit technology.
NZME enhances data maturity & audience targeting
New Zealand publisher increased engagement and optimised registration and subscriber flows, developing a data-led lifecycle & personalised storycards on the NZ Herald.
その他の情報
オーディエンスを開拓する
データを活用して、集客やオーディエンスの把握、適切なコンテン��の構築、訪問者のエンゲージメントの維持を実現しましょう。
デジタル ジャーナリズムを強化する
デジタル広告、定期購入、メンバーシップ、寄付によって収益を増やす方法を見つけましょう。
すべてのリソース
世界各地の業界専門家、学者、ニュース メディアの協力を得て設計されたツール、トレーニング、リソース。