Johan van Mil

“So Menno, at least 95% of business owners are making a mistake they already know about?”. This is how you can make your revenue 2X or 3X with less stress. I’ll reveal one of the biggest mistakes every entrepreneur makes. Well, maybe not every entrepreneur but at least 95%... And the most crazy thing is that you already know this is a mistake. I’ll share the biggest key to getting rid of this problem and making your business skyrocket. But first, let me explain the mistake. It’s about focus… When people start out in the world of business they often run into the shiny object syndrome. This is where you switch between projects/opportunities a lot and don’t manage to get 1 thing off the ground because of the lack of focus and dedication. But then later, when finally getting the first results by focussing on one thing everybody makes the same mistake again. Inside of your business there’s a ton of opportunities, you currently have more than 10 different great ways to grow your business. But if you don’t choose one and stick to it until it’s successful you’ll get stuck. Big chance that’s what’s currently happening for you. So then what is my big secret to solve this? Well, you might not expect this from me because I’m not a little 12 year old girl but… Journaling is how you fix this. By writing you can get your thoughts in order and think clearly, this is an excellent way of staying rational and keeping a good overview of what’s going on. You can have conversations with yourself just by using pen and paper. Here are some questions I like to answer using my pen and paper for direction and focus in business and in life:            ⁉️ Which 20% of my actions today lead to 80% of the results?            ⁉️ What have I learned today?            ⁉️ What would I have done differently today if I got a second chance?            ⁉️ What advice would I give to someone else in my situation?            ⁉️ Where / or to whom do I need to start saying "no"? That’s it, good luck!

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🌟 𝗛𝗮𝗿𝗻𝗲𝘀𝘀𝗶𝗻𝗴 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸: 𝗞𝗲𝘆 𝘁𝗼 𝗦𝘁𝗲𝗹𝗹𝗮𝗿 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁! 🚀 In the fast-paced world of product development, understanding the direct link between customer feedback and product success is crucial. It’s not just about creating what we think is best, but rather shaping our innovations based on what our customers genuinely need and desire. 𝗪𝗵𝘆 𝗶𝘀 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲? 🤔 Customer feedback acts as a compass guiding the product development journey. It ensures that the product not only meets but exceeds customer expectations, leading to increased satisfaction, loyalty, and, importantly, a robust bottom line. 𝗔 𝗥𝗲𝗮𝗹-𝗪𝗼𝗿𝗹𝗱 𝗘𝘅𝗮𝗺𝗽𝗹𝗲: 🌐 Imagine a local coffee shop introducing a new coffee blend. Rather than assuming what customers might prefer, the shop owner decides to engage directly with them, seeking opinions on a variety of blends. Feedback is gathered through taste tests and direct conversations about aroma, flavor profile, and even the branding of the new blend. Based on the responses, the shop owner discovers that a significant portion of their clientele prefers a lighter roast to the darker ones previously favored. Acting on this information, the shop introduces this new, customer-approved blend and sees a remarkable increase in sales and positive reviews—clear evidence of the power of listening to your audience. Engaging with your customers and seeking their feedback isn’t just beneficial; it’s essential for staying relevant and competitive in today’s market. Tools like SurveyMonkey, Google Forms, and direct customer interviews are invaluable resources that can help you gather and analyze feedback efficiently. What You Can Do Next: 1) Start Small: Implement a simple feedback form on your website or a quick survey after purchase. 2) Act on the Feedback: Show your customers that their opinions matter by making real changes. 3) Keep the Loop Going: Regularly update your feedback mechanisms to adapt to changing customer needs and market conditions. Remember, integrating customer feedback isn't a one-time task—it's a continuous part of the product development lifecycle that can yield tremendous rewards. Let's make customer-centric innovation the cornerstone of our product development strategies. Share your thoughts and experiences below! 👇

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Quick update: As we increasingly collaborate with partners outside the Netherlands and Belgium, we've decided to expand our services to the European market (& UK). Therefore, from now on, I'll also be posting in English. 🤓 Why aren't we targeting the American market right away? Simple, we don't know this market as well as the European one yet. Of course, we are developing in this market and currently working on a few case studies. But for now, one step at a time. PS: Bring on those automatic AI comments… 😅

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Always wondered what Influencer Marketing should look like on YouTube? Here's our free guide where we'll tell you all about the who, what, when and why, built by The Cirqle in partnership with Ruben Pijnenburg, MBA. Check it out and leave us a comment with your thoughts. Feel free to share! 🙏

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A little sneak peek into the before and after of our latest brand video for CARU Containers 👀🤯 Let us take your video to the next level with Invelo Agency

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We celebrated 5 years of 4impact capital earlier this week 🌟. Time flies when you are having fun! It was late 2017 when Ali Najafbagy and I, inspired by our friends Alex Pitt and Henry Wigan at Mustard Seed , joined forces to use our network, experience and complimentary skills to contribute to a better world. Early adopters of the #moralambition you could say, with Ali and having met at Goldman Sachs. It's the best decision I made. We took 2018 to define strategy (impact 🌍 + digital tech 👩‍💻 = strong returns 🚀 ) and launched our Fund I in 2019. That's 5 years ago. We then 🍀 joined the impact journey of Envision , Solar Monkey, Carbon Equity, Satelligence, Equalture, Circularise, Quan - employee well-being, SkillsCV, The Fabricant, Green Story, Carbonfuture, InfoTiles Digital Water, TVARIT, Myrspoven AB, Deftpower, Coolgradient who continuously work on building a better future. 🙌 grew our team with inspiring, passionate and smart people and with serial founder, operator and high energy Victor Straatman joining us as full time partner earlier this year 🤠 🚀 launched Fund II last year, which is a multitude in size vs the previous fund already, allowing us to invest in more visionary founders in BNL, DACH, Nordics. Still fundraising until 3Q to further increase the € going to where it is needed - digital tech innovation for a better planet! I wouldn't be here without Ali's passion, grit and ambition, our early believers, investors, advisors, friends, family and supportive husband (Arjen Wink) 🙏 🙏 ! But this is only the beginning! $6Tr is needed annually to meet the UN SDGs and 70% can be accelerated by the use of software. As VCs we fund innovation and change. Small contributions can lead to big impact if adopted by many, so let's make a change together! If you are a digital tech4good early stage founder or want to learn more, reach out to us at 4impact capital! Yasmin Venema, Sven Meyer, Jessica Ollus, Jill Kuipers, Joep Helsen, Sam Labordus, Hermie Sun #vc, #impact #tech4good #anniversary #timeflies #thankyou

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ImpactBuying is growing and expanding. And we have some exiting news: Marjan De Bock-Smit and I are very happy to have Moniek van Roon at our side as business partner and shareholder. 🎉 We are full of ambition to bring our #Bcorp to the next level. It was such a wonderful decade working side by side with Marjan as Co-CEO. As off today her role will change into non-executive director so she can focus on international expansion and strengthening our innovation ambitions. We are always moving, always focusing on making things better and enabling sustainable growth with our stellar ImpactBuying team. And just like the legal context for our clients is changing dramatically (#CSRD #CSDDD #EUDR #GCD); we are gearing up as well to help our clients meet all these demands in the right way. All fun and games 😍 Step by step…. Today the press release went out. Details: https://lnkd.in/erAVYSqv #CSRD #dataverification #supplychain #CSDDD #exited #determination #expansion #compliance #positiveimpact

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The tap is leaking at the plumber's home. 👨 🚰‍🔧 For all my Dutch agency owners out there, it's something they will recognize. The company builds impressive websites, but your own is the hardest to design, build, and update with new content. 😖 You're either too busy for clients, not inspired enough, or, most likely, a combination of these two. I know many agencies that have designers in-house who outsource it, nonetheless. It's just freaking difficult. But at surf&turf, our website was so outdated it had an Albert Heijn 35% off sticker on it. 🛒 So we came in action and together with our friends from Baldadig - Creatief Bureau and Carlotte Mos we did a complete make-over of our brand. Pieter de Jong helped us out with some fantastic front-end skills. All in line with our five-year strategy, developed with the help of the incredible Rian Verhagen 🙌🙌 🙌 It's just a start, so the question for all my followers: What's missing on this website? Let me know, and if your reaction is the most helpful, we will send you some client merchandise ;) The result: https://wllw.co/b9mX37Srq (of course, built on Shopify)

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Only big changes bring big uplifts. With small changes you can not see big uplifts. No, that is not true. See the example of COGNITEER. - we presented with Fabian Hans together in our webinar “A/B testing for beginner” a few weeks ago. In this A/B test, small adjustments were made to the consent text on a lead form where the consent text was slightly changed. The hypothesis was simple: IF the consent text is simplified, THEN users will be more likely to check the consent box and submit the form, BECAUSE the process feels less intrusive and easier to complete. The result? These subtle tweaks led to a 17% increase in lead generation. Small changes are often easier to implement and test, allowing for a more agile approach to optimization. Do you test smaller changes, and how has your experience been with doing that? #varifyio #experimentation #abtesting #cro

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𝐁𝐨𝐨𝐬𝐭𝐢𝐧𝐠 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬: 𝐀 79% 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐢𝐧 𝐉𝐮𝐬𝐭 𝐓𝐰𝐨 𝐌𝐨𝐧𝐭𝐡𝐬 𝐰𝐢𝐭𝐡 𝐓𝐫𝐚𝐜𝐤𝐁𝐞𝐞 Meet Gijs, one of our users, who turned marketing tracking problems into a success story with TrackBee. This case study explores the transformative journey from significant challenges to achieving a phenomenal 79% revenue increase in just two months!   𝐒𝐨𝐦𝐞 𝐊𝐞𝐲 𝐑𝐞𝐬𝐮𝐥𝐭𝐬: ✅ +93% ROAS: Improved Return on Advertising Spend. ✅ +79% Revenue Increase: Substantial revenue growth. ✅ 50% Decrease in CPA: Lower Cost per Acquisition. "TrackBee has not only transformed our tracking capabilities but also brought about a fundamental change in our marketing strategy and results. The improved tracking and data insights have played a crucial role in our growth and scalability, evidenced by a 93% increase in ROAS, a 79% increase in revenue, and a 50% decrease in CPA. Using TrackBee has simplified our processes and significantly reduced our reliance on external technical support, making our marketing efforts more effective and efficient.” 👉 Read the full case study here! https://lnkd.in/eXi2RY4K #CaseStudy #BusinessGrowth #TrackBee #MarketingSuccess #Entrepreneurship

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"The creative process is one of human's most complex and beautiful parts. Creativity is messy, frustrating, enjoyable, and different for everyone. Being creative helps us understand ourselves and the world"...... We are changing business landscapes with technology and cutting-edge marketing techniques that are changing the meaning of branding and profit in every sales strategy! Join us....... it takes one call or email! #metgala #seo2sales #globaltech #marketing #branding #socialmedia #contentcreation #ceoinsights #cmosinsights #provisors #digitalmarketing

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Exciting News! We’ve Launched Our New Website - Kleptofinder! Have you got any images online? Maintaining control over your brand or creative work is crucial whether you’re a professional photographer or an enthusiastic hobbyist. With Kleptofinder, you can easily track where your images are being used across the internet. HOW IT WORKS --- Upload Your Photos: Quickly upload images from Instagram, your desktop, or any online source. Comprehensive Search: Our powerful reverse image search technology scans the entire web to find instances of your photos. Insightful Results: Receive detailed reports showing every site where your images appear. WHY KLEPTOFINDER? --- 1. Extensive Scanning: Our advanced system covers the breadth of the internet, ensuring no use of your images goes unnoticed.  2. User-Friendly Interface: Uploading and tracking your images is simple and efficient. 3. Take Control: Gain the insights you need to protect your images and uphold your rights. Join us at Kleptofinder and take charge of your creative work! Visit our website now to get started. Visit www.kleptofinder.com to find out more. #KleptoFinder #Photography #PhotoProtection #ReverseImageSearch #ProtectYourWork

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My dream? Crafting unforgettable workshops in interesting locations that inspire both me and my attendees. Imagine combining business growth with integrated experiences. And if we can hit the golf course together? Even better! ⛳️ Help me create the perfect workshop experience by sharing your thoughts in this quick survey: https://lnkd.in/eExvauP4

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In 5 years, I’ve grown 50+ Dutch eCommerce brands. (Here’s the truth about selling to 17 million people) Competition is fierce. Markets are saturated. There’s limited room for growth with a population of only 17.7 million people. The fact of the matter is, more & more Dutch brands are realizing this. So instead of pouring energy into growing in the Netherlands? More & more of these brands are going international: -> Taking market share elsewhere -> Building a vast & global customer list -> Spreading their brand image to new territory …If you don’t keep up then you’re at risk of being outpaced by competitors. Not only on an international scale, but even back at home in the Netherlands. This is because if a brand is successfully operating overseas then they’re building brand equity. They’re a lot more recognizable. They’re more trusted. There seen as more of an authority. If you’re trying to compete? It’d be ludicrous to see this & not try to follow suit & go international too. But that said - don’t force or rush it. A failed international expansion has a bunch of sunk costs tied to it like unsuccessful marketing & stock production.

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🚀 Exciting news! 🚀 We're offering complimentary website and webshop audits to help you gain insights and identify improvement opportunities. Curious about optimizing your site or just want to learn more? Share your website in the comments or send me a direct message, and let's start enhancing your online presence! #WebsiteAudit #WebshopAudit #OptimizationTips

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Lynx does it again to lead the deodorant advertising... after almost 25 years! The old campaign succeeded in: -       Grabbing Attention (and how!!) -       Cutting through the category -       Sparking fame / notoriety -       Leading the category worldwide It was based on the basic human insight that 𝗺𝗲𝗻 𝗽𝗿𝗲𝗳𝗲𝗿 (𝘴𝘦𝘤𝘳𝘦𝘵𝘭𝘺 𝘰𝘳 𝘰𝘵𝘩𝘦𝘳𝘸𝘪𝘴𝘦) 𝘁𝗵𝗮𝘁 𝘁𝗵𝗲 𝗼𝗽𝗽𝗼𝘀𝗶𝘁𝗲 𝘀𝗲𝘅 𝗺𝗮𝗸𝗲𝘀 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗺𝗼𝘃𝗲! The lead idea was well-demonstrated by showing women ridiculously getting attracted by the man who applied Lynx deo. Perhaps the thought has been used, overused and in some cases abused by multiple deo- brands worldwide. As such, it was high time that the leader reinvented this approach. This video below is among one of the newer ones that demonstrated once again perfectly, that it's not necessary for brands to obsess over product features and little details, firstly because people don't care, and secondly, they pay little attention to these in certain product categories. 𝙄𝙩'𝙨 𝙤𝙠𝙖𝙮 𝙩𝙤 𝙗𝙚 𝙧𝙞𝙙𝙞𝙘𝙪𝙡𝙤𝙪𝙨, 𝙖𝙨 𝙡𝙤𝙣𝙜 𝙖𝙨 𝙮𝙤𝙪𝙧 𝙗𝙧𝙖𝙣𝙙 𝙖𝙨𝙨𝙤𝙘𝙞𝙖𝙩𝙚𝙙 𝙥𝙤𝙨𝙞𝙩𝙞𝙫𝙚𝙡𝙮, 𝙖𝙣𝙙 𝙘𝙧𝙚𝙖𝙩𝙚𝙙 𝙏𝙤𝙥-𝙤𝙛-𝙈𝙞𝙣𝙙 𝙍𝙚𝙘𝙖𝙡𝙡. This new rendition moves beyond features and shows the benefit of the brand in a smart, but utterly ridiculous way! But these are my observations. What about yours? #Lynx #Marketing #Branding #Advertising ___________________________ One Percent Consulting draws upon one%inspiration to unleash growth for brands. Book your 1:1 Discovery Session from from profile page.

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