Loss aversion

Learn about loss aversion and its impact on decision making. Discover strategies to overcome this bias and make better choices in your personal and professional life.
15 Psychological Studies to Boost Marketing Results Social Media Psychology, Loss Aversion, Ing Words, Social Media Stats, Letter N Words, Behavior Analysis, Behavioral Science, Social Influence, Consumer Behaviour

How does your audience decide what it wants to click, share, favorite, and purchase? Understanding a bit of behavioral psychology can go a long ways toward a better understanding of your audience and why they do the things they do on social media and on your website. There’s tons here for marketers to discover, and the psychology of human interaction can lead to some quick wins in the way you compose your social media updates and communicate online. I’ve collected 15 of my favorite…

Avatar
CJ LaCour
Psych Daily - My $2,500 Mistake: Understanding Prospect Theory and Loss Aversion Loss Aversion, Psychology Questions, Lifestyle Hacks, Psychology Major, Psychological Tips, Psychology Degree, University Of Missouri, Thank You Letter, First Dates

Imagine you got a letter from your bank indicating that they made an error to undercharge you, and now you have to pay a bill for $1,000. How do you feel? What could you have done with the money? How long will this feeling of loss linger?

Avatar
Tami Qualls | This Mom's Delight