Museum identity

The insights and thinking of the winning concept step far away from graphic design framework. Memotype, not logotype. Memography, not typography. Memoryment, not monument. It focuses on the function of memory in the 21st century. The visual form not on…

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Pentagram has partnered with The National Women’s History Museum to create a new dynamic visual branding system. The new branding is elegant and contemporary and can grow with the institution…

Branding,Animation,Graphic Design,Adobe Photoshop,Adobe After Effects,Adobe Illustrator

The corporate identity for South Korea's National Museum of Modern and Contemporary Art aims to simplify communication. To achieve this, the full name was abbreviated with the majuscules “MMCA”. A wide colour spectrum in combination with an adaptable image language allows it to 'emotionally' appeal to the target group. In visual aspects, the logo tries

Emilka Bojańczyk/Zuza Charkiewicz, designers; Emilka Bojańczyk, creative director; Zuza Charkiewicz, illustrator; Zuza Charkiewicz/Ewa Najnigier-Galiń...

The winning visual style of the contest, to which ten studios have been called, builds on a distinctive logo inspired by the mission of the National Gallery as a space for the presentation of art. The logo defines context for different types of content (i…

Bitum in use for the new identity of the Archaeological Museum of the Institute of Archeology of the National Academy of Sciences of Ukraine (IA NASU) in Kyiv. Founded in 1966 and opened in 1969, the museum has 10,000 exhibits that reflect the ancient history of Ukraine from the

This is a design exercise on rebranding the National Museum of Indonesia (Museum Nasional/Museum Gajah)

Opinions on corporate and brand identity work