Design Agency: Dow DesignProject Type: Produced, Commercial WorkPackaging Content: Fruit JuiceLocation: New ZealandSimply for the joy of it.Somewhere along the way, the juice aisle got all ‘pure’, ’honest’, and, quite frankly, ‘holier than thou’ boring. Did someone forget that fruit is fun? And although Simply Squeezed is market leader, it’s what’s happening beyond the supermarket…
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