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Lorna Murphy
Retail Store Layout, Eaton Centre, Store Bought Cake, Customer Behaviour, Retail Sales, Sales Training, Consumer Behaviour, Black Lives Matter Movement, Fashion Marketing

Black consumers are expected to spend nearly $2 trillion in 2024, yet less than 15% of products are made by Black-owned brands. Several retailers are committed to narrowing the gap, which means supporting and building more brands. These five consumer behaviors will inform what we see on the shelf.

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Aleahjase