Product marketing photoshoot ideas

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When packaging is simple yet packs a punch, it quickly impacts consumers can make or break a sale. HeyHey’s packaging by Seachange is beautifully minimalistic, yet the oversized typography and eye-catching color combinations are likely to earn consumers’ attention quickly. In fact, before I even knew what type of beverage came inside these funky cans, […]

Sometimes, all you need to stand out on the shelf is a can that says, “hey.” And that’s what New Zealand design studio Seachange did precisely with the identity and branding they created for the ready-to-drink cocktail HeyHey. Utilizing a familiar colloquialism in how New Zealanders commonly greet one another, it was the perfect summation […]

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Your product photography is one of the most important elements of your business. This product photo DIY guide will help you get the shot.

Lifestyle product still life photography for Sunsweet, shot on-location in Orlando, Florida. #flatlay #stilllife #product #commercialphotography #advertisingphotography #overhead #juice #hands #flatlayphotography #photography #hardlight #sunny

Amazing product photography is the key increasing your eCommerce sales. If you’re confident in what you’re selling, your customers will be confident in what they’re buying. It might seem complicated at first, but product photography is a lot of fun and it’s surprisingly easy. Here are 7 tips to help you take better photos and increase your sales. 1. Shoot against a white backdrop Shooting against a white backdrop is the secret to beautiful product photos. The white will reflect light back…

A brand is a visual identity. It is comprised of colors, fonts, typefaces, and other elements that help one identify a brand entity. Today, I’m going to talk to you about color. When thinking about or planning a photography shoot for your brand, one thing you want to think about is your brands co

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