Social identity

Social identity theory describes the conditions under which social identity becomes more important than one’s identity as an individual.

This week’s reading revolve around “Identity”, interesting! Then, what is identity? How do people build their identities? Are identities stable or do they change over time? How d…

The work I have done during the Research Methodologies module and the practical Holburne project which ran alongside, have focused my ideas on issues of Identity. On the one hand, I wish to strengt…

New research highlights the differences in students’ sense of belonging by race, institution type and first-generation status.

Social Identity Wheel activity for class, programs, training, etc.

This year we launch a new Master of Art programme in Consumption, Culture & Marketing which marks a collaboration between sociology a...

Social Identity Theory - Tajfel and Turner 1979

TC psychologists are focusing on both people's internal ability to cope with adversity and external social forces that create adverse circumstances.

the online social media and blogging are more than a platform to express and socialize. It actually affects our identities and it only is going to increase with younger generation.

A person's identity is defined by several factors, such as inherent and cultivated attributes, behavioral pattern, as well as the people he/she associates with. This post explores how the social group that one is a part of helps define our sense of self and others, as defined by the social identity theory.