The Daily Mail, with an average print edition reader age of 56, is connecting with the next generation of readers on Tiktok and become a major hit on the platoform.
The newsbrand is currently celebrating becoming the biggest publisher of news on Tiktok, ahead of broadcasters Sky News, ABC News and NBC News.
Mail Online head of social video Phil Harvey, who joined the publisher in March, told Press Gazette how and why their Tiktok strategy has transformed this year and why it is worth the investment.
He also revealed which British politician and their dog has become an unlikely Tiktok star for the Daily Mail.
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