CSM Sport & Entertainment

Fantastic to see that Abu Dhabi 360 – the innovative community programme that we spearheaded from ideation through to launch alongside Abu Dhabi Sports Council – won the gold award for the Best Use of Technology at the Middle East Sports Industry Awards 2024. Launched in 2022, Abu Dhabi 360 aims to effect profound social change by tackling lifestyle disease across the emirate. More than simply a fitness app, Abu Dhabi 360 is an integrated wellness platform, dedicated to helping every person in the community achieve whole-person wellness through a personal, attainable journey that redefines health and fitness. It helps users find a personalised, accessible, four-pronged pathway to long-term health through exercise, nutrition, mental well-being, and community connections, and is designed for every resident of Abu Dhabi, regardless of age, shape, or skill level, including People of Determination. We’re thrilled to have played our role in bringing the programme to life, and congratulations goes to everyone involved at Abu Dhabi 360. Find out more about the programme through the film below. #AbuDhabi360

A privilege to be delivering on behalf of SAUDI AIRLINES, at the fight of the century over the weekend. For the first time since 1999, the undisputed Heavyweight Championship of the World was up for grabs in the Kingdom of Saudi Arabia as two boxing giants – Tyson Fury and Oleksandr Usyk – went head-to-head in a showdown for the ages. During fight week, our team was on the ground with both fighters producing an incredible promotional piece of content that lived across Saudia’s social platforms as well as being shown live in the Arena on fight night. Check out the film below. As official airline partner of Riyadh Seasons, Saudia are committed to bringing the very best sporting events in the world to the Kingdom of Saudi Arabia, and we're delighted to be playing our role in helping them promote that endeavour. #RiyadhSeasons #Fury #Usyk

A privilege to help bring this film together, with SAUDI AIRLINES, Formula E & Newcastle United Football Club uniting in electrifying fashion as The Secret Driver races to St James’ Park! ️ But who is the driver beneath the helmet… watch to find out! #TheSecretDriver #TakeYourSeat ⚫ ⚪ ⚽ ✈

Eid Mubarak! On behalf of the entire team, we want to wish any colleagues, clients, friends and followers who are celebrating a joyful, blessed and prosperous Eid. #EidMubarak 🌙🤍🙏

Our new chapter comes with new opportunities. We’re excited to announce that CSM Sport & Entertainment - acquired in October 2023 - has been rebranded as Wasserman! We will continue to share content here, but we encourage you to follow us on Wasserman for the full scope of our work. For more in-depth work across our divisions, please follow Wasserman Hospitality Sales, Wasserman Live, and Wasserman Rights Sales. #TeamWass

Wasserman Chairman and CEO Casey Wasserman and Matt Vandrau, Wasserman President, EMEA & APAC, share their thoughts on the rebrand of CSM to #TeamWass. It's a momentous change for our organization, with an expansion in capabilities, reach and global service offerings uniquely positioning us to best serve our clients in sports, music, entertainment and culture.

A transformative new chapter for #TeamWass. We’re excited to announce that CSM Sport & Entertainment - acquired in October 2023 - has been rebranded as Wasserman! This is more than a name change. Now offering expanded services in more markets than ever before, Wasserman operates at the epicenter of sports, music, entertainment and culture - creating impact that is always meaningful, memorable and measurable. CSM’s Middle East entities will rebrand at a later date. Learn more about the next evolution of our business at teamwass.com.

On Sunday 3rd of March, we had teams on ground delivering at this year's Cambridge Half Marathon which marked several significant milestones, including the highest number of participants in its history with over 13,000 attendees. The course was lined with spectators, with live music spots and designated charity cheering sections along the way to uplift the athletes on their course to the finish line. A new route and the overwhelming support by the crowd led many participants to achieve personal best times, culminating in the race winner setting a new course record. Furthermore, the event made substantial progress towards its sustainability goals by ensuring zero waste went to landfills and had a profound positive impact on the local community with leftover materials donated to local charities, and over 1,500 runners raising money for charitable causes. Check out some images from the day below. #TTPCambridgeHalf

PRWeek has announced its 2024 ‘Power Book’ – their selection of the leading 100 figures in the UK comms game – and we are delighted to see Sarah Dawson included.   While we believe that our whole is greater than the sum of our parts, we know that this approach requires leaders who can create the right environment for excellence. By being relatable, flexible, and bold, Sarah is a master at this, and this cross-industry recognition is richly deserved.   Well done, Sarah. We are proud to have you. 💯

“With a creator who knows intimately the recipe for success, and a story that is as yet untold, ‘Full Contact’ has every chance of taking the Six Nations, and perhaps even rugby as a sport, to new heights.”   The fly-on-the-wall look inside the inner workings of a sport, or a league, or a team, is the broadcast trend of the moment. The latest entrant to this docu-series craze is Netflix’s ‘Full Contact,’ exploring the characters and cultural clashes of the famous Guinness Six Nations.   In this article CSM's Adrian Krige considers the key factors which would have convinced the rights holder and the broadcaster to enter this busy but burgeoning market. Read the article below 👇 #SixNations