dentsu is going to Cannes Lions International Festival of Creativity! This year, we are set to make waves at the Cannes Lions with an exciting line up of events and sessions — both at the Palais and at the dentsu Beach House. Get ready for an incredible week of insights around creativity, innovation and impact! We'll be sharing all the highlights, key takeaways, and behind-the-scenes action, so be sure to: ☀ Bookmark this page: https://bit.ly/4aPUrvl ☀ Follow the hashtag #dentsuatcannes2024 to stay in the loop!
About us
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.
- Website
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https://bit.ly/3lDa6Ff
External link for dentsu
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Tokyo
- Type
- Public Company
- Specialties
- Marketing communications, Advertising, Media planning, Media buying, People-Based Marketing , Creative, Innovation, Data, and Technology
Locations
Employees at dentsu
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Dominic Powers
Chief Growth & Innovation Officer, Asia Pacific, at Dentsu
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Patrick Hounsell
Data-Driven Media Agency Leader
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Fiona Black
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Andrew Fawcett-Wolf
Media & Creative Services Executive (General Management, Sales/Sales Management, Operations Managment (On/Near/Offshore), Finance, HR ). Diversity…
Updates
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#NEWCLIENT | PERNOD RICARD confie à CARAT sa stratégie média Europe. A l'issue d'un appel d'offre de plusieurs mois, Pernod Ricard, numéro 2 mondial des vins et spiritueux, a choisi #Carat, du groupe dentsu, en France et dans 18 autres pays d'Europe. Carat aura en charge la stratégie et l'achat média pour les marques renommées du groupe Pernod Ricard. #BRAVO à toutes les équipes impliquées dans cette nouvelle collaboration structurante, citées dans le post de Carat France ci-dessous et en France autour de Kevin Gras et de Emilie Franchineau . Plaçant l’humain et la culture au cœur de son approche « Designing for people », Carat commence à déployer cette stratégie dès cet été. _ #newbiz #newclient #annonceur #agencemedia #communication #strategie #synergie #societeàmission
𝗡𝗘𝗪 𝗖𝗟𝗜𝗘𝗡𝗧 | Ravis d'accueillir Pernod Ricard ⚪☀️🔵 Pernod Ricard, n°2 mondial des vins et spiritueux, choisit Carat du groupe dentsu, comme nouvelle agence média sur le territoire Européen, et étend donc son partenariat sur 19 marchés. Carat aura en charge la stratégie et l'achat média pour les marques renommées du groupe comme Ricard, Absolut Vodka, Ballantine's, Chivas, Perrier Jouët, Havana Club, Martell, Mumm, Lillet … 👏👏 Bravo aux équipes pour ce gain ! Kevin Gras Emilie Franchineau Johan Bury Jean-Christophe Lalevee Valentine Cérato Constance Bertrand Julie Humeau Mickaël Henry Sarah Da Costa Julien Domingues VALERIE HERRGOTT Romain Cournot Elliot Amiot Baptiste Picard-Deyme Matthieu Porta Paula Lefevre Cédric Réhault Anais Bouthelot Axelle Tanas Alec Van Herrewege Mathieu Delattre Merci aux équipes Pernod Ricard pour leur confiance 🤝 Yann Soenen Mathieu Laville Mathilde P. Cécile Milesi Romane Martin--Faure Hyun-Sun Cussac En savoir plus :➡️ https://lnkd.in/eZZpxhFW
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dentsu reposted this
💡 La segmentación de anuncios impulsada por la IA aumenta el alcance de las campañas y mejora el volumen de resultados, pero también puede albergar unas desigualdades sociales, al no presentar los mismos mensajes publicitarios a todos por igual. Alba Fernández Gallego, Head of Paid Search en dentsu X Spain, reflexiona sobre el buen uso de la IA en esta nueva entrega del informe #AHEAD. 𝗔𝗰𝗰𝗲𝗱𝗲 𝗮𝗹 𝗮𝗿𝘁𝗶́𝗰𝘂𝗹𝗼 ⤵ https://lnkd.in/ekwm3Q5n Elisa Brustoloni | Oscar Herraiz | María Alvarez Gómez | Carlos Pacheco | Laura Moscat Agustí | Jorge Vázquez | Alvaro Notario de Cárdenas |. Maria Gonzalez Ros | Ana Urquiza Cano | Sonia M.
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dentsu reposted this
¿Puede la IA provocar una desconexión entre el crecimiento económico de las empresas y el progreso social y cultural? Carlos Pacheco, Head of Strategy dentsu X Spain, nos habla sobre los beneficios empresariales, las implicaciones sociales de la IA y la responsabilidad en su uso, otro de los temas que tratamos en nuestro informe “AHEAD”. Elisa Brustoloni | María Alvarez Gómez | Oscar Herraiz | Alvaro Notario de Cárdenas | Laura Moscat Agustí https://lnkd.in/eCRkD5Yd
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Digital Marketing Trends for 2024. Digital advertising will grow by 7.4% to reach $449.3 billion in 2024, according to the latest dentsu Global Ad Spend Forecasts. A unique year of sporting events and elections will boost digital spend in the next months, with new ad opportunities emerging in the retail and social spaces while third-party cookies are deprecated. Keep reading: https://lnkd.in/etjFe62q #AdSpendMay2024 Jody Veerman, Global Client Partner, dentsu, Zac Selby, Global Senior Programmatic Director, dentsu and Ricardo Honing, Senior Performance Media Director, dentsu.
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Congratulations team! 🙌 ✏️
Proud to share that Dentsu Creative Italy’s Maria Meola, Jonathan Fecola and Agnese Bernaus picked up a Black and a Yellow Pencil, in the prestigious D&AD New Blood Awards, with 'The Unnatural Poetry'. This is just the latest achievement from our young talents, confirming their commitment and passion! #DandADNewBlood #DentsuCreative
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“I somehow consumed all three seasons of Bridgerton without actually watching it." Join us on an exciting episode of “The Short Story Is” as we sit down with Cathy Boxall, Global Head of Entertainment at dentsu, and Geneva Wasserman, Global EVP of Film and TV Development and Financing at dentsu. Together, we explore the emerging trends shaping the entertainment industry, including how AI is revolutionizing content creation, innovative strategies for brand engagement, and the power of strong intellectual property (IP) in captivating audiences across platforms. Plus, gain insight into dentsu's entertainment partnerships, including our investment in the Angry Birds 3 movie and our groundbreaking Azuki anime series, "Enter The Garden". Watch the full episode now to find out what’s next in entertainment: https://lnkd.in/g5-sKpTF #dentsuatCannes2024 #CannesLions #TheShortStoryIs #Entertainment
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Paid Social Marketing in 2024: Top 3 Trends. Paid social advertising will grow by 13.7% and a 12.5% CAGR to 2026. As more people use social media for information, connection and entertainment, its scale coupled with growing features like search and commerce makes it increasingly valuable for advertisers in 2024. Keep reading: https://lnkd.in/ehNZchFd #AdSpendMay2024 Stephanie Smith, Head of Paid Social, US, dentsu.
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#dentsuSwitchWeek | Pierre De Grandmaison, VP Strategic Publishers & Business Development chez SeenThis : « Réduire le transfert de données et l'empreinte carbone des éditeurs et des annonceurs. » L’événement #SwitchWeek a été riche en échanges et en solutions pour #agir en faveur d’une #communication plus #responsable grâce à des workshops autour de la #décarbonation #diversité et #inclusion dans notre secteur. Lors de cette troisième journée dédiée au #Publishing et #BrandContent, #dentsuFrance a invité Pierre De Grandmaison, de SeenThis et il a un message pour vous... _ Merci spécial ici à Pierre de Grandmaison SeenThis Merci à l’ensemble des participants, des partenaires, des annonceurs, des collaborateurs engagés. Merci Kevin Gras Valérie NEGRIER Marie-Laure MONET Constance Bertrand Julie Humeau Gregory Guyot-Dosson Sarah Mouassil Eléonore Couturier Pares Pierre Calmard Jean-Christophe Lalevee Julie Janin Alexandra Em Quentin Delamotte Yoann Ronsin dentsu Carat France iProspect dentsu X Thomas Cuier Prisma Media SeenThis Swi!tch week en chiffres : 5 jours, 5 thèmes, 14 annonceurs participants, 5 #régies partenaires, 3 #solutionsresponsables invitées, 55 experts et collaborateurs, 58 nouvelles idées, 15 projets en lice pour être développés, 3 actions votées à mettre en place dès maintenant.
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We’re back with another Cannes Connect! This time, Fiona Ross, Group Brand and Creative Director at Virgin, and Adrian Cutler FRSA, Director Global Agency at Microsoft, explore how AI is reshaping industries and the power of strategic partnerships to drive innovation. Watch the full panel, “From bots to humans: redefining interactivity in customer experience,” here: https://lnkd.in/ehFvdwrj 🤖 #dentsuatCannes2024 #canneslions #ai