Some great reflections on how the Design team contributed to our rebrand. Thank you for sharing Hannah Jordan (Senior Design Manager) #WeareEnRoute #Rebrand
Senior Design Manager @ En Route | Creative Direction | Team, Project and Studio Management | Packaging and Brand Development | Research and Insights
Reflecting on the En Route Rebrand This year's World Travel Catering & Onboard Services Expo (WTCE) marked a significant milestone for En Route with the unveiling of our rebrand. The rebranding process was a monumental task, and I am incredibly grateful to the Design team for their dedication and creativity during this period. I want to extend my thanks to Nirali M., whose efforts were pivotal during the rebrand. Nirali developed clear identities for our key categories showcased at WTCE and implemented our new identity across various internal and external touchpoints, including the En Route delivery van and our new product catalogue. Jenny Grace and Richard Wake did a fantastic job working with the Marketing team on the new-look photography. Their hard work is evident on our website, throughout our catalogue, and on our social media platforms, where the visuals beautifully tell the story of our refreshed brand identity. Michael Gates and Neil Morley produced exceptional work on the graphics for our trend walls at the WTCE stand. Their designs highlighted key consumer trends and industry considerations, sparking valuable conversations and insights during customer meetings. Our rebrand is a testament to the talent, passion, and collaborative spirit of our Design team. Thank you all for your incredible efforts and commitment. Here’s to many more milestones together! @EnRouteInternational #TeamEnRoute #Rebrand #ProudManager #WTCE