Multilocal

Content curation has become a key strategy for digital advertising, as curated marketplaces have evolved from a novel concept in 2021 to a vital approach today. Advertisers rely on curation more and more for better control, transparency, and efficiency. Our #CurationasaService (CaaS) leverages our platform-agnostic expertise, advanced ML, and deep insights to increase revenue and lower costs for key players across the ecosystem. What is your experience with audience curation? https://lnkd.in/gMeeSDBs #CuratedAudiences #curation #curation #programmatic #adtech #advertisingindustry #curationasaservice #curationevolution

“One digital campaign emits the same amount of carbon emissions as 7 people in one year,” says Rachel Powney. Taking to the Female Leaders' Club Leaders' Club this morning at MAD//FEST alongside SeenThis’s Marcela Oguntoye and The Digital Voice™’s Julia Linehan, Rachel Powney represented the team in a discussion on the very important need to take the leap to lead sustainably in #advertising. Some standout takeaways included: Wastage: The digital advertising industry faces significant waste due to the growing number of impressions, many of which are duplicates. This oversupply, without matching demand, greatly impacts the industry’s carbon footprint. Audience curation effectively addresses this issue by minimising unnecessary impressions. Our curated campaigns inherently promote sustainability, reducing CO2 emissions by 50-80%. Cost: Low-carbon or carbon-saving campaigns should be standard practice. We should not be charging extra to run sustainable campaigns. With the technology and data available, we can achieve this without additional costs. We do this with our own carbon solution CarbonSmart Mainstream Sustainability: Sustainability needs to become more mainstream, with increased education and recognition as a business priority. Experts can help set frameworks and legislation, but ongoing conversations about our successes and failures are essential for progress. It was great to be a part of such an important discussion, highlighting some really important issues that #curation can help to solve. Missed our session and want to find out more? Get in touch with the team today. #sustainability #carbonreduction #curation #multilocal #madfestlondon24 #paneldiscussion #livefrommadfest #leadingsustainability MAD//FEST LONDON

Dear gentle listeners... Wow! I’ve made it to ten episodes!* 🎉 A massive THANK YOU to everyone who’s been listening on Spotify, Apple Podcasts or via the Women WithAI™ web page (or watching on YouTube, (𝑠𝑠𝑠ℎℎℎℎℎ 𝐼 𝑑𝑜𝑛’𝑡 𝑛𝑜𝑟𝑚𝑎𝑙𝑙𝑦 𝑠ℎ𝑎𝑟𝑒 𝑡ℎ𝑎𝑡 𝑙𝑖𝑛𝑘 😉 𝑏𝑢𝑡 𝑖𝑓 𝑦𝑜𝑢 𝑠𝑒𝑎𝑟𝑐ℎ 𝑓𝑜𝑟 ‘𝑤𝑜𝑚𝑒𝑛 𝑤𝑖𝑡ℎ𝐴𝐼’ 𝑦𝑜𝑢’𝑙𝑙 𝑓𝑖𝑛𝑑 𝑡ℎ𝑒𝑚....)). Every listen (and download!) helps and I’m learning so much about AI as I go along, so I hope you are too. The biggest takeaway I’m discovering is about bias in AI and how women can help shape the future by getting involved now and learning how to use the AI tools available to make the world better, not worse. The latest episode came out this week - have a listen! In fact have a listen to all of them, or pick the ones you want to listen to and let me know what you think. Like and share your favourite episodes or give me your feedback - I’m learning how to be a podcast host on the job (dress for the job you want!) so all advice is gratefully received. If you have any recommendations for people you’d like to hear me speak to, let me know and I’ll do my best to get in touch with them. Or if YOU’d like to come on the podcast so WE can chat about AI let’s do it!! 🤩🎙️ It’s my podcast so if you want to come on the show and have a chat let me know!! Thank you to all my fabulous guests so far Sophia Matveeva, Izabela Russell, Julia Linehan, Natalia Talkowska, Catherine Breslin, Louise Brogan, Fern Potter, Mumtaz Khamker, Joy Dean and thank you to David Brown for offering me this opportunity 🙌 Women WithAI website 🌐 https://women.withai.fm Spotify 🎧 https://lnkd.in/erp2g-2d Apple Podcasts 🍏 https://lnkd.in/eEMGsPTS YouTube 🎞 https://lnkd.in/e8SXQj7t  #WomenWithAI #podcast #podcasting #artificialintelligence #AI #podcastspeaker #podcasthost #womenintech #womeninmarketing #womeninbusiness #inspiringwomen *90% of podcasts don’t get past episode 3!

Multilocal hits MAD//FEST 2024! Rachel Powney, Dharmesh Patel, Charlie Parkes-Patel and Rafal Dworak are all live at the iconic THE OLD TRUMAN BREWERY LIMITED for one of the UK's biggest industry events. The team will be here all week available for networking, meetings and discussions on all things #curation so if you're here and want to catch up with our #CurationExperts, get in touch! Looking for something to add to your agenda while you're here? Rachel Powney will be hitting the Female Leaders' Club on Thursday, 11.45am, alongside The Digital Voice™’s Julia Linehan and SeenThis’ Marcela Oguntoye for the 'Leap To Lead' sustainability panel. It's one you won't want to miss... Looking forward to catching you while we're here! #MADFEST2024 #madfestlondon #multilocal #innovation #events #paneldiscussions #curation #curatedpmps #sustainability #responsiblemarketing

Missed us at #Cannes? We've got you... We’re gearing up for MAD//FEST 2024 in just 1 day! Join Rachel Powney, Charlie Parkes-Patel, Dharmesh Patel, and Rafal Dworak as they dive into three days of inspiration, innovation, and networking with 15,000+ brands and agencies. MAD//FEST is the perfect platform to discuss the future of programmatic advertising, curation, the rising importance of sustainability and a more responsible approach towards marketing. Don’t miss the chance to meet our team at Mad//Fest! Reach out to schedule a meeting or simply come by and say hello. See you there! #MadFest2024 #AdTech #Programmatic #Sustainability #ResponsibleMarketing #Multilocal #Innovation #Networking #CuratedAudiences #curatedpmps #curation

From Cannes to Singapore! ✈️ Fern Potter has been busy jet-setting and hitting all the top industry events over the past few months. Next up on her agenda: ATS Singapore 2024. Bringing together some of the brightest minds in our industry, this ExchangeWire event will be hosting some of the biggest topics of the industry right now from sustainability to curation. On Wednesday 3rd July, Fern will be there representing the team and sharing her expert insights on CarbonSmart, curation and how multilocal can help you discover your audience. Want to catch up with Fern while she's there? Get in touch today! https://lnkd.in/dKbtytaQ #multilocal #curationexperts #curation #events2024 #exchangewireevents #sustainability #expertpanels #networking #programmatic #adtech #ATSSingapore ExchangeWire

At this year’s MAD//FEST, our new VP of Marketing, Rachel Powney, will be speaking at the Female Leaders' Club. Join her for a quick-fire conversation about responsible marketing within the #adtech ecosystem. She'll discuss how key players can make sustainability a priority in campaign optimisation, proving that it's not costly and leads to a better customer experience. 📅 Join us on 4th July to hear more! #Sustainability #Leadership #MADFest2024 #Multilocal #marketing #networking #events2024 #campaignoptimisation #customerexperience MAD//FEST LONDON

Our final panel in Cannes ended on a high, with a thought-provoking discussion: Does data hinder or nurture creativity? This hot topic was a key focus at this year's festival. Our SVP of Strategy & Partnerships Fern Potter, participated in an engaging conversation about the intersection of data, consent and creativity, exploring how they come together to create meaningful experiences for consumers. "Creating meaningful experiences for consumers through data and personalisation is incredibly powerful when done right. #JustEat and #Trainline exemplify this with their digital advertising campaigns, using first-party data to segment audiences based on their lifecycle and purchase history. This strategy has enabled them to develop bespoke content and creative elements that resonate deeply with their audiences, driving better outcomes for the brand. We need to see a much wider adoption of this approach in advertising." Join the conversation #multilocal #datadrivenmarketing #audiencecuration

This week, our SVP of Strategy & Partnerships, Fern Potter, joined #adtech leaders to discuss how #responsiblemarketing drives business success for those within the advertising ecosystem. Here are a few of her key takeaways: 📢 Marketers now need to focus on both what and where they communicate, prioritising #mediaquality to reduce wastage while building trust through user privacy and consent. 🚮 The industry must unite to address client demands for less wastage and greater transparency in advertising. It’s our responsibility to clean up the supply chain for a better customer experience. 🌳 For advertisers, #sustainability needs to be higher on the agenda. Despite the costs associated with being responsible, making sustainability a KPI in campaign optimisation is crucial, ensuring it remains cost-effective. 💡 By 2025, responsible marketing should be integral, demonstrating that businesses can be both profitable and ethical, with a strong emphasis on transparency and data value exchange. By embracing #responsiblemarketing advertisers can tap into its immense potential while mitigating risks and building trust with their audience. Join the conversation #responsiblemarketing #audeincecuration #programmticadvertising

After two intensive days of meetings, we were delighted to host an exclusive dinner for our incredible partners at the stunning Bâoli. It was inspiring to learn how #audiencecuration is enhancing #streamlinedautomation and boosting #revenuegrowth for both buyers and sellers within the #adtechecosystem. We're excited to continue these insightful discussions back home and to build on the fantastic progress we've achieved so far! A big thank you to everyone who made it such a brilliant and memorable evening: James Leaver, Fern Potter, Dharmesh Patel, William Jones, Dom Perkins, Andrew Morsy, Elizabeth Brennan, Eli Heath, Zac Pinkham, Georgina Bankier, Erin D., Christopher Hogg, Vicky Foster, Jay Stevens