Rob Cameron

London, England, United Kingdom Contact Info
10K followers 500+ connections

Join to view profile

Articles by Rob

See all articles

Activity

Join now to see all activity

Volunteer Experience

  • Framework Foundation (Timeraiser) Graphic

    Board Member

    Framework Foundation (Timeraiser)

    - 9 years 7 months

    Framework is the registered non-profit organization who's mission is to creatively connects people with causes and causes with people.

Publications

  • Respecting Customer Privacy: Keeping Sensitive Data Safe

    Books24x7

    With all the incidences of data breaches in the news these days, it’s no wonder customers are feeling more leery about sharing their personal information. Some data is the lifeblood of marketers, though: how else would you know whom to target?

    This ExecBlueprint discusses marketing tactics in the context of today’s highly regulated data security environment. Thankfully, there is still hope for the marketer. While laws prohibit the use of certain information (e.g., medical, finance)…

    With all the incidences of data breaches in the news these days, it’s no wonder customers are feeling more leery about sharing their personal information. Some data is the lifeblood of marketers, though: how else would you know whom to target?

    This ExecBlueprint discusses marketing tactics in the context of today’s highly regulated data security environment. Thankfully, there is still hope for the marketer. While laws prohibit the use of certain information (e.g., medical, finance), customers will share unprotected details about themselves in order to learn about and attain the products and services they need — i.e., when it’s beneficial to them. So you can still collect names, ages, and professions at networking events or from lists. People will still disclose their purchasing patterns on surveys. Before using such valuable information, you should ensure that it: 1) was given voluntarily, 2) is presented in a way that’s helpful to the customer, and 3) complies with applicable laws. As for protected information, your secure methods for handling it can also be marketed as just another way that your company looks out for its customers.

    Other authors
    • And Others

  • Updating Your Marketing Strategy: Leading Executives on Leveraging New Technologies and Strategies to Increase Visibility and Grow Revenue (Inside the Minds)

    Thomson Reuters

    Updating Your Marketing Strategy provides an authoritative, insider's perspective on keeping your marketing department abreast of new trends and technologies while remaining focused on proven business tactics.

    Featuring marketing executives from leading companies across the country, this book addresses essential topics, such as effectively identifying your target customers and adjusting your message accordingly, learning which technologies and mediums make the most sense for your…

    Updating Your Marketing Strategy provides an authoritative, insider's perspective on keeping your marketing department abreast of new trends and technologies while remaining focused on proven business tactics.

    Featuring marketing executives from leading companies across the country, this book addresses essential topics, such as effectively identifying your target customers and adjusting your message accordingly, learning which technologies and mediums make the most sense for your company, and recognizing which trends are worth pursuing and which are not. From honing in on your central selling proposition to identifying long-term growth strategies that will outlive fads, these executives share their insights on the factors most important to marketing success.

    Additionally, these authors discuss the key challenges of marketing today, such as utilizing metrics to track marketing campaigns in real time, making adjustments midstream, and keeping employees engaged with rapidly shifting strategies, and give suggestions for handling these difficulties based on their experiences.

    Other authors
    • And Others
    See publication

More activity by Rob

View Rob’s full profile

  • See who you know in common
  • Get introduced
  • Contact Rob directly
Join to view full profile

Other similar profiles

Explore collaborative articles

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More

Others named Rob Cameron in United Kingdom

127 others named Rob Cameron in United Kingdom are on LinkedIn

See others named Rob Cameron

Add new skills with these courses

See all courses