How to create compelling visuals when it’s not usually your job

In our scroll and skim culture, visuals make or break whether a reader engages with your content. But we don’t all have a graphic design professional on staff to help create compelling images on deadline. If you’re a journalist or communication professional looking to build your design skills, get a head start with our beginner course for designing visuals when it’s not usually part of your job. 

Beth Francesco, the National Press Club Journalism Institute’s executive director, will share best practices for creating visuals, regardless of your hands-on design experience. We’ll work through specific exercises during the program, so plan to walk away inspired and with at least one design you can use right away.

Register now for this 90-minute Zoom workshop, which will cover: 

• Free digital tools you have at your fingertips to make quick work of visuals (social cards, call-outs, infographics, short videos, and more) 
• Rules of thumb to guide your decisions on fonts, colors, and images
• Exercises to help you develop your design thinking 

During the program, we’ll draw the names of five attendees, who will receive a free, 30-minute design consultation with Beth.

About Beth Francesco

Francesco is the executive director for the National Press Club Journalism Institute. She stumbled upon her love of design during her first journalism job. (Of note: Design wasn’t what she’d signed up for!) She quickly fell for the creative and problem-solving aspects of the work, and she now enjoys making design concepts accessible to those who don’t consider it their primary role. Throughout her career in academia, nonprofits and newsrooms, Beth has created educational programs and experiences for journalists at all stages of their careers. Email Beth at bfrancesco@press.org, or connect with her on LinkedIn.