You're facing pushback from team members on a new communication strategy. How can you get everyone on board?

Ouvir, sem dúvidas, e colocá-los no processo da estratégia, como atores relevantes na construção da mudança. Sem dúvidas a resistência diminuirá, consideravelmente.

Think Like a Bike Upgrade: Imagine you have a cool bike, but it's a little rusty and slow. A new communication strategy is like getting awesome new bike parts! It might seem strange at first, but it can make things faster and easier for everyone. Show Them the Shiny New Gears! Explain to your team why the new communication strategy is important. Maybe it will save them time, make things clearer, or help everyone work together better. Think of it like showing them all the cool features of those new bike parts!

This goes such a long way with employees. Take the time to explain the why whenever possible. Even if the answer is we are being given this directive by executive leadership and we don’t have a choice, they will appreciate you being honest and real with them. The more they understand the why, the less pushback and the more support you will get. Each employee works hard and spends so much of their time working for the organization. Their work is very significant to them. Make them feel it’s not for nothing and that they are valued, even if everything doesn’t go as they’d like it to.

Sometimes, even the coolest new things (like a new way of communicating at work) can make grown-ups nervous. Here's the secret weapon to get everyone feeling confident: Offer Support! Think Like Learning a New Game: Imagine learning a fun new game with your friends. It might seem confusing at first, right? A new communication strategy is like that. Offering support is like being a good teammate who helps everyone learn the ropes. Be Their Cheerleader (But Not a Bossy One!): Show your team you're there for them! Offer training sessions, answer questions patiently, and celebrate small wins as they learn the new communication style. Think of it like cheering for your friends as they learn the new game!

Start Small, Like Training Wheels: Don't overwhelm your team by launching the whole new strategy at once. Start with a small pilot program in one department or team. This is like putting on training wheels on your new bike – it makes learning less scary! See How It Rides (and Fix Any Squeaks!): During the pilot program, encourage your team to use the new communication strategy and give feedback. Maybe it works great, or maybe there's a small problem (like a squeaky wheel on the bike!). Use their feedback to improve the strategy before rolling it out to everyone.

Comparing and contrasting old and new communication strategies is crucial for providing a clear perspective on progress and improvements. By highlighting how the new strategies surpass the old methods, employees can better understand the benefits and direction of the changes. Providing examples of similar organizations that have successfully implemented the new strategy can further reinforce its effectiveness. Demonstrating real-world success stories helps employees grasp the rationale behind the changes, making the transition more convincing and motivating. These examples serve as tangible proof that the new strategy can lead to positive outcomes, fostering greater acceptance and enthusiasm within the organization