🌴 ADWEEK's guide to Cannes is here 🌴 When it comes to the Cannes Lions International Festival of Creativity, every year seems the same and yet also totally different. The bottomless rosé and yachts aren’t going anywhere, but what once was a gathering of creative weirdos and production houses is today a disorienting melange of tech execs, celebrity entrepreneurs, Instagram influencers, activists and about 50 other subsets of the marketing universe. So what should you be looking out for, either as a first-time attendee or a veteran returning to an ever-changing landscape? ADWEEK has you covered with this year’s guide to all things Cannes Lions. David Griner returns and shares... 🫢 The Dos and Don'ts of Your Time at Cannes: https://adweek.it/3z0B7yr 🤝 The Top Spots to Network With Creatives at Cannes: https://adweek.it/3z4PFNj 🤩 These Celebs Mean Business at This Year's Cannes: https://adweek.it/4b0fGLb 🦸 A Guide to Approaching Your Hero, Dream Client and Future Boss at Cannes: https://adweek.it/3VxThQR 📣 5 Topics That Will Be the Talk of Cannes: https://adweek.it/4aWkilx
ADWEEK
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Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek's award-winning coverage reaches an engaged audience of professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.
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ADWEEK reposted this
Living vicariously over here through these jet setters in the new FILA campaign, who helicopter onto the first tee, never get pruny in the pool and aren't afraid to eat carbs. It's la vita bella all the way, with a little Wes Anderson vibe and far too many aperitifs to count. Check it out here, while I manifest a Mediterranean getaway: ADWEEK #marketingandadvertising #sneakers Sid Lee Emily Maxey
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After four days of expert-led sessions, exhilarating networking events and interactive workshops, you can consider your creative fog lifted 🌤️ Simply put, you can expect to experience the Brandweek effect. Register by July 15 to save 20%. https://adweek.it/3xXAG7Q
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ADWEEK reposted this
As Dr. Rick sees it, travel is full of trigger environments--planes, trains, automobiles, public spaces, mass human gatherings--where young homeowners are likely to do a lot of boneheaded things. The latest Progressive Insurance campaign tackles the summer season, with a clear but unstated Olympics Paris 2024 theme. (It's one of many brands drifting off the global event without being an actual sponsor, which requires some finessing). Check out the new cringey/teachable moments from Arnold Worldwide, and Dr. Rick's always spot-on advice here: ADWEEK #marketingandadvertising #sportsmarketing #millennials Sade Balogun Sean McBride
Dr. Rick's Travel Tips Fuel Progressive's Paris Campaign
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After releasing a Japanese manga adaptation earlier this year, Apple continues to take its long-running and celebrated “Shot on iPhone” campaign on a world tour with a surreal adventure set in Mexico. https://adweek.it/3xXT1l9
Apple's 'Shot on iPhone' Ad Is a Música Mexicana Tribute
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Boeing is not a consumer brand, but its public image has suffered to the point where consumers are treating it like one. With the summer travel season in full swing, what can Boeing do to restore its good name? “There’s no message, no slogan that will accomplish that,” Boeing CEO Dave Calhoun told employees earlier this year. “It’s all about real, demonstrated action and absolute transparency every step of the way.” https://adweek.it/4f4KRYR
What Can Boeing Do to Repair Its Damaged Reputation?
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When it comes to trusted connections, 67% of livestreaming viewers agree that their favorite live content creator knows how to connect with them better than most people they know. Our new story with Amazon Ads breaks down why brands need to embrace this medium to build lasting relationships and drive engagement. #sponsored https://lnkd.in/enaqsDGq
How Livestreaming Shatters the Fourth Wall
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If you’re in Milwaukee covering the 2024 Republican National Convention, pull up a chair and stay awhile at the CNN-Politico Grill. The two news outlets joined forces to continue a tradition that dates back twenty years. https://adweek.it/463I9ii
RNC 2024: Here's Your First Look at the CNN-Politico Grill
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54% of soccer fans are under the age of 45! So, does that mean that brands looking to leverage the Messi effect need to rethink their marketing strategies? Tune in to the newest episode of Yeah, That’s Probably an Ad to find out from Sara Garibaldi (Romero) and Lee Maicon! Listen now 👇 Apple Podcasts: https://bit.ly/3S8b4Me Spotify: https://bit.ly/3WjLkz4
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The former president survived an apparent assassination attempt during a rally in Butler, PA this weekend. Here’s how the various news networks covered the shooting. 👇 https://adweek.it/4cYy8Ff
Here's How the News Networks Covered the Trump Rally Shooting (Updated)
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