Aflac reposted this
Dan Amos has been at the helm of insurance giant Aflac for more than 34 years, making him one of the longest-serving CEOs in the Fortune 500. He has also presided over an incredible 1500%-plus return on the company's stock, which is celebrating its 50th year of being listed on the NYSE. An arguably risky advertising campaign that cost more than Aflac had ever spent catapulted the company's brand recognition from 11% to 94% over 14 years, making Aflac a household name and redefining the insurance and landscape. It all started with two advertising creatives on a park bench and a duck, later immortalized in a commercial which first aired January 1, 2000. Amos said that duck is really the company's "golden goose." More: https://lnkd.in/ePdeYtJS #yahoofinance #finance #insurance #money #advertising #leadership