What's unique about Appellation's brand-defining and brand-differentiating use of #technology? In this edition of his #podcast, Josiah Mackenzie of Hospitality Daily discusses these details with Appellation's Chief Commercial Officer, Ed Skapinok. RECORDING HERE: https://lnkd.in/gPh-HUPW The message is perfectly timed as two of the #hospitality industry's best #conferences, HITEC and HSMAI Commercial Strategy Conference, wrap up this week. #HSMAI #HFTP #Marketing #Commercial #Hotels https://lnkd.in/gxYfcayn
Host of Hospitality Daily: #1 podcast on LinkedIn, #1 on Google, helping 300,000+ hoteliers each month delight people, make money, and thrive by learning from the best in the business
Ed Skapinok had an experience that many of us dream of: the opportunity to start with a blank slate and build an all-new technology setup for a hot new brand from scratch. This week two of the biggest events in hospitality are taking place - HITEC and HSMAI's Commercial Strategy Conference - so I wanted to reshare my conversation with Ed, who is the Chief Commercial Officer at Appellation, about the two questions you should start every technology project with. Ed also shared a number of counterintuitive perspectives I think will fascinate you as it did me - including why he wants to actually use LESS technology than others are. Catch our conversation today at Hospitality Daily if you're interested