With 9k+ downloads, our open-source Shopify Vite plugin, Volt, is currently being used by developers all over the world. Volt is a tool that helps developers create websites and applications quickly and efficiently, making them load faster for a better user experience. This was highlighted during an AMA at the 2024 Shopify Summit, Editions.dev, by Shopify founder Tobias Lütke.
Barrel
Advertising Services
New York, NY 11,768 followers
Leading e-commerce web design & development agency helping brands connect with their customers.
About us
Barrel is an e-commerce web agency founded in 2006. We are a distributed team with team members across the world. We partner with the world’s most loved brands to scale and optimize their e-commerce businesses through strategy, user experience, design, development, and QA. We are also Shopify Plus Agency Partners. Past and current clients include: Black+Decker, L'Oreal Paris, Barry's, ScottsMiracle-Gro, Central Garden & Pet, Cariuma, and Once Upon a Farm.
- Website
-
https://www.barrelny.com
External link for Barrel
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2006
- Specialties
- Brand Development & Design, Web Design & Development, Digital Marketing, and User Interaction Design
Locations
-
Primary
Get directions
197 Grand Street
New York, NY 10013, US
Employees at Barrel
Updates
-
An industry innovator, Willow created the first wireless, hands-free wearable breast pump in 2018, making it discreet and convenient for nursing mothers to pump on the go. Their latest pump integrates the Willow companion app, which provides tools for tracking pump sessions, milk volume, and other data to monitor the breastfeeding journey. Following an audit of the website, Willow engaged Barrel for a website redesign to implement the findings from the website strategy and audit on their key ecommerce pages. Our proposed strategy focuses on educating the user about Willow’s hero product – the pump – to create a clear pathway for new users to find and purchase the product seamlessly. Check it out at onewillow.com. Read the full news post here: https://lnkd.in/e-nsKrfV
-
-
Bobo's makes nutritious oat snacks with organic ingredients for everyone in the family. We collaborated with the Bobo’s team to redesign their website to increase subscription rates and retention. The website modernizes Bobo’s online presence while conveying the simplicity of the brand’s oat snacks. In our redesign, brand storytelling is used across the Bobo’s website to invite users into their origins while educating them on the nature of the product. User-generated content and testimonials are featured throughout the website to illustrate their strong sense of community through social proof. Check out the full news post here: https://lnkd.in/eBXCCvG2
-
We'll see you in Toronto!
Partner & CEO at Barrel · Collaborating with brands to design customer-first experiences that drive value
I'm looking forward to hanging out in Toronto next week with the beautiful Shopify crew and its ecosystem of partners. Barrel CTO Wes and I will be arriving on Monday morning ready to GO—we look forward to seeing you there 💜
-
-
Check out our recent Shopify DTC/B2B redesign for Aquor Water Systems 💧
Partner & CEO at Barrel · Collaborating with brands to design customer-first experiences that drive value
We love collaborating with clients like Aquor Water Systems who are shaking things up in a category that hasn't seen much innovation. Aquor's hydrant system is a modern take on a traditional spigot that works 100x better. The challenge? Showing potential customers there is another way and it's better than they could imagine. This was a big focus for our website redesign efforts. The Barrel team designed a shopping experience that prioritizes storytelling and education, making it easy for customers to understand the system and what variations will work best for their use case. We also integrated Rebuy Engine to help with guided shopping and Shopify B2B E-Commerce to streamline the experience and bring the same level of education to all customer types. Link in comments.
-
We're super excited to kick off this study with Databox aimed at helping Shopify merchants better understand cart abandonment and how to improve results!
Partner & CEO at Barrel · Collaborating with brands to design customer-first experiences that drive value
On average, 7 in 10 e-commerce shoppers abandon their carts 😱 No wonder it's a common problem for e-commerce merchants. While there are many tactics, there's no silver bullet. Barrel has partnered with Databox to dig in further and conduct a study on Shopify cart abandonment. Our research aims to set benchmarks for e-commerce performance, helping Shopify merchants understand where they stand against peers and how they can improve results. ➫ The survey is titled: "High Shopping Cart Abandonment Rate: Causes and Potential Solutions." Check the links in the comments to: 📖 Learn more about our research ✅ Participate in the study We believe this study will be incredibly valuable for anyone managing or overseeing a Shopify storefront. Your participation will help uncover powerful insights into customer behavior and cart abandonment trends. We'll be doing a debrief with participants when the study is complete. The more data we gather, the better! Please take the survey and share with your networks ❤️
-
-
Barrel reposted this
Peter Kang is the Co-Founder & CEO at Barrel, a creative and digital marketing agency in New York City that specializes in designing digital experiences for consumer brands. Before launching Barrel, Peter worked on Wall Street as an investment banker at Lehman Brothers. In this episode of Turning Pro Podcast, Adrian Alfieri and I discuss the highs and lows of agency life, the importance of team support when things aren’t going right, and Peter’s lessons learned from running Barrel for 18 years. [01:42] Resiliency lessons from launching 18 years ago. [04:13] Transitioning from Wall Street to entrepreneurship. [12:08] How an office eviction led to rapid growth at Barrel. [15:11] Capitalizing on ideas from a diversified client base. [17:06] How pursuing efficiency led to new agencies. [19:21] Building spinoff startups based on friction points. [29:25] Hitting the daily trifecta: the gym, work, and family. [32:34] Focusing on high impact tasks with 100% focus. [38:57] Generating new ideas from reading and writing. Check out the full episode here: https://lnkd.in/dbFdZ86Q
-
Accessibility is good for business, full stop. At Barrel, we design and build Shopify websites with accessibility as a key requirement, not a bonus feature. We also help brands remediate existing websites to improve accessibility and offer a more inclusive site experience. An accessible Shopify website is crucial for reaching a broader audience and ensuring that everyone can easily learn about and purchase your products online. Lastly, having an accessible website mitigates any legal action that can be taken against your business. By being proactive, your business can avoid penalties later on while also doing what’s best for the business and your customers. Learn more about our Shopify accessibility offering here: https://lnkd.in/eXWhMaA6
-
-
Using high-pressure processing (HPP) to lock in the nutrients and flavors of farm-fresh ingredients, Once Upon A Farm pioneered the first cold-pressed, organic baby food at retail. Now available in over 13,000 stores and conveniently online, the brand continues its mission of innovating nutritious, crave-worthy snacks for children of all ages. Barrel has been O’Farm’s website partner since their website redesign three years ago. Their growing product catalog presented an opportunity to explore how users interact with the website. Through a comprehensive audit, we discovered that they primarily click on content by age group. To accommodate O’Farm’s growing catalog while presenting users with products that are relevant to their needs, we reimagined the homepage and navigation to allow them to browse by age group or product, highlighting the new line of organic pantry snacks— including puffs, melts, and soft-baked bars. Check out the O'Farm website at onceuponafarmorganics.com Read our full newspost at https://lnkd.in/gHhKAPTX
-
Our CXO/Partner Lucas Ballasy was at ChargeX last week in San Diego! Another solid event in the books with Recharge!
Partner & CEO at Barrel · Collaborating with brands to design customer-first experiences that drive value
Had a great time at #ChargeX24 with the Recharge team and other partners in San Diego last week. Here's my recap: It was exciting to see Recharge, with a decade of experience powering subscriptions for 20,000+ brands and over 100 million subscribers, unveil its latest suite of products, using its unique dataset to enhance merchant experiences through insights, enriched customer experiences, and robust analytics. Retain, their newest offering, is a suite of products designed to keep customers engaged throughout their subscription journeys. Features include personalized cancellation prevention, flexible rewards, failed payment recovery using AI, and dynamic winbacks. But the event wasn’t just about product launches. It was full of insights and ideas... ⚡ Value Beyond Conversion: Recharge SVP of Marketing Jen Gray introduced the concept of brands that are bought vs. kept, emphasizing the need to add tangible value beyond conversion. She highlighted the importance of memorable unboxing experiences and effective product guidance. ⚡ Embracing Innovation: Erik Qualman noted that a lack of pushback often indicates a lack of innovation. He encouraged businesses to embrace risks and not shy away from potential failures. ⚡ Subscription Skips: Some merchants, like noted by Pura VP of Ecomm Cory Gionet, found that allowing customers to skip shipments improved long-term subscription rates. Others see skips as a signal for better customer education. ⚡ Omnichannel Packaging: Love Wellness' VP of CX Amanda Kwasniewicz discussed the importance of packaging in omnichannel success. She noted that packaging must work harder in other channels to convey the brand story effectively. ⚡ Amazon's Impact on DTC: Kwasniewicz highlighted Amazon's role as a discovery platform for brands. Many customers discover the brand on Amazon and later subscribe after visiting the brand's website. ⚡ Predictive Customer Behavior: O Positiv CMO Martin Ye shared insights on how understanding early customer behavior can predict long-term engagement patterns. He emphasized the need for marketers to analyze cohorts and identify behavioral trends for proactive customer experience decisions. Overall, it went fast but it was a good time spent with friends new and old. Also, happy to have brought the fam along on this one and spend some time exploring the city beforehand. I never get enough selfies but glad to have grabbed a few with Casey Coughlin, Lindy, JD, Adnan, Tyler, and of course, during a morning run along the bay. See you next year! In the meantime, looking forward to deepening our relationship with Recharge at Barrel ⚡
-
-
-
-
-
+1
-