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Co-founder & co-Ceo @Chili Piper 🔥 🌶 Here I talk about lessons I learned to jumpstart my career from an intern to SVP. And to grow a company from 0 to almost 1 Bn
Curious how we do all our marketing at Chili Piper with just 3 people? Here’s our playbook : ✔️ We’re maniacal about helping our audience. We don't click publish if we think something is not helpful enough. Since our audience is revenue operators like us, it makes our task a tad easier ✔️ Brand is critical. Detailed this in a another posts will link below Maria Irie ensures it’s all presented in the best possible light ✔️ We focus on making our operations REALLY smooth. I mean, really smooth. We have to because we’re doing revtech for a living. Some examples: ⚫️Tight scoring for our ICP/target accounts ⚫️ smooth routing for these accounts (more on this topic soon) ⚫️ Lots of research for our target accounts that helps us to be very precise in our targeting - including our advertising campaigns ⚫️ We measure touches on our accounts to make sure we have as much distribution on our TAM as possible We get help from a rock star operations team - Batikan Erdogan, Scott Haney Richard Zatko ✔️ We bet a lot on social media. Everyone on our team is active here. Invests in helping our audience learn what we learn Give them a follow: Brandon Redlinger 🌶️ Tara Robertson Madeleine Work We also get special help from undercover freelancers Kate Erwin & Jason Oakley while Madeleine Work is on maternity leave ✔️ We bet a lot on in-person events. By now, you’re all tired of seeing us everywhere in person. In a good way, I hope :) ✔️ We partner with super smart people in our space to help amplify our voice. Like Will Aitken, John Barrows, Daniel Murray ✔️ We partner with genius marketing agencies to help them amplify their voices. Like Directive, SmartBug, RevPartners, WebMechanix, CS2, Nomad, GoNimbly, Heinz, T.O.C ✔️ We also use agencies to help out. Veza for our website and Obility for paid search ✔️ We partner with other companies in our space on co-marketing activities like events and content. Like Gong and Chameleon ✔️ We spend more time helping our customers than most marketers. By submitting them for awards at Pavilion, adding them as speakers to events, cheering them here on Linkedin, and more ✔️ We have been big believers in podcasts and newsletters circa 2016 with an emphasis on celebrating our customers and partners We host our own podcast, and we also join at least 1-2 podcasts as guests a week ✔️ We make sure all our teams internally have the same metrics to work with (pipeline and NRR) to make sure everyone collaborates on the right actions ✔️ We get really smart people to contribute to our blog/content. Like Sidney Waterfall, Liam Moroney, Gaetano Nino DiNardi, Laura Erdem , Tim Davidson Is there anything on this list you want me to detail? Let me know