Anecdotally, there have been noticeably fewer requests from marketers on ways to market sustainability efforts in recent months, according to agency execs, who say that requests had been far more numerous in the late 2010s and early 2020s.
About us
Digiday is a media company and community for digital media, marketing and advertising professionals. We cover the industry with an expertise, depth and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences and resources for our industry. Digiday is a Digiday Media brand.
- Website
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http://www.digiday.com
External link for Digiday
- Industry
- Online Audio and Video Media
- Company size
- 51-200 employees
- Headquarters
- New York City
- Type
- Privately Held
- Specialties
- news, media, marketing, programmatic, social media, social marketing, mobile, journalism, technology, brands, agencies, publishers, content marketing, platforms, native advertising, conference, and awards
Locations
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Primary
New York City, US
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Shoreditch Works Ltd.
32-38 Scrutton Street
London, EC2A 4RQ, GB
Employees at Digiday
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James O'Brien
President, Custom, Digiday Media | Editor & Writer | Musician & Filmmaker | Podcast Host
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Andrew Carlin
Vice President of Sales | Digiday Media (Growth Team)
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Gabe Gordon
Reach Agency CEO I Agency of the Year (Ad Age, Shorty’s, Streamy's, Digiday)
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Megan Knapp
President, Events @ Digiday | Monetizing Events, Building Events Businesses, Field Marketing, Event Marketing, Proving ROI from Experiential
Updates
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Tubi is having a good run. As of May, the free, ad-supported streaming service was taking 1.8% of monthly television viewing across streaming platforms, tying with Disney+ and beating Max, Paramount+ and Peacock, according to Nielsen. It could be considered a win in the streaming wars. Tubi, though, doesn’t consider itself to be part of said wars, according to Tubi CMO Nicole Parlapiano. “I feel like we’re watching the war,” she said. “The relationship in entertainment [between streaming platforms], which took me a lot to understand was, we’re not all at war because we all need each other in a way.” On the latest episode of the Digiday Podcast, Parlapiano shares her perspective on the so-called streaming wars, pitching Tubi’s multicultural viewers and the streaming platform’s growth track.
'We're watching the war': Tubi hits growth spurt, but isn't part of the streaming wars, CMO Nicole Parlapiano says
digiday.com
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The assassination attempt on former President Donald Trump starkly highlights the razor-thin line between profit and ethics that platforms are precariously tightrope-walking as the presidential race heats up. In the chaotic aftermath of the incident at Trump’s campaign rally in Pennsylvania on Saturday, July 13, a chorus of opportunists rushed to cash in on the swirling hysteria, speculation, and conspiracy theories.
Platforms struggle with misinformation and exploitation amid Trump assassination attempt
digiday.com
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Retail media itself isn’t new. Before the dawn of the digital age, retail media was known as shopper marketing. Think of it as the good old days when people visited stores in-person, where there were shelf-level signage, walls of televisions and signs throughout the store. Then came the internet and, more importantly, Amazon, which shifted retail media from a physical store environment to a digital one, where virtual shelf space is infinite and ad inventory is more varied.
Companies seem determined to make everything a retail media network. How did we get here?
digiday.com
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Mobile in-game video offers a premium, brand-safe environment that’s out-competing other channels. Sponsored by Zynga.
As video investment increases, mobile in-game video ads are on the rise
digiday.com
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The rise of the founder-influencer has been commonplace in recent years, especially for direct-to-consumer brands. As founders grow their brands they at the same time tend to use social media to post how they’ve done something or what their path to success has looked like online and, in turn, grow their own personal brands. When that helps to boost brand growth that’s something DTC investors can appreciate. However, when it seems like brand founders are more focused on their own personal brand over the brand growth that can be a tricky situation for investors to navigate. In the latest edition of our Confessions series, in which we trade anonymity for candor, we hear from a DTC investor on what it’s like to work with founder-influencers and why it’s a difficult balancing act.
Confessions of a DTC investor on the difficulty of dealing with the 'increasingly common' founder-influencer
digiday.com
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The sooner the marketing ecosystem accepts that any marketer who generates data from sales is most likely going to monetize that data by launching a retail media offering, the sooner the media agency world can wrap its arms around how to use it properly. For the most part, the holding companies have stepped up their resource-building around retail media and the broader catch-all of commerce media — although there’s a lack of standardization around the terminology used in the space. So have many larger independents, and there are even smaller agencies devoted to the practice of commerce media. #retailmedia #commercemedia In this piece by Michael Burgi, we speak to Sammy (Frankel) Rubin of Wpromote, Jon Flugstad, Michelle Kircher-Weiskittel of Albertsons Media Collective, George Musi of Night Market, and Patrick Miller of Flywheel.
Retail media has become a full-funnel play for media agencies
digiday.com
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Join us for the Digiday Publishing Summit, taking place September 23-25 in Miami, as we bring together an influential group of media executives for a deep dive into the industry’s most critical topics. Secure your pass by TODAY for the best rate! https://buff.ly/3S1ZvXb
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Short-form videos may have surged in popularity over the past several years, but the long-form video format is on the comeback trail. The number of 20-plus minute-long videos creators around the world are uploading to YouTube each month has increased from 1.3 million in July 2022 to 8.5 million in June 2024, according to data from Tubular Labs. YouTube’s growing viewership on #connectedTV screens is likely a major factor at play, but it’s not the only reason creators like Charlotte Dobre and MissDarcei are lengthening their videos. And even short-form video creators such as Alan Chikin Chow, Sheena Melwani and V Spehar are stretching beyond the sub-60-second mark. #shortformvideo #longformvideo Check out the full video here: https://buff.ly/4bDskQE Video by Tim Peterson
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Add contractual landmines to marketers’ growing gripes with Google’s third-party cookie alternatives. Turns out, if its tech stumbles and a company’s profits plummet, guess who’s left footing the bill? Yep, not #Google. The companies diving into these alternatives (aka the #PrivacySandbox) are on their own, with no Google-sized safety net in sight. While many ad execs have long been aware — it’s right there in the sandbox contracts — the risks hit home hard several weeks ago when a tech glitch rendered the sandbox useless for several hours. Ad revenue took a nosedive for those companies testing it. Google fixed it fast, but not before ad execs caught a glimpse of what could go wrong for them once #thirdpartycookies are history. In this piece by Seb Joseph and Ronan Shields, we speak to Tim Cowen.
Ad execs sound the alarm over Google's risky Privacy Sandbox terms
digiday.com