Exit Five

There are now 3,000+ B2B marketing pros that have joined our community. Why join a paid community like this? Here are two reasons our staff copywriter (cough Dave Gerhardt) came up with that you can show your boss: 1) Tap Into The Wisdom of 3,000+ B2B Marketers The Exit Five community has become one of the top resources for B2B marketing pros looking for a sounding board outside of work. You can post questions, join discussions on topics covering everything from hiring to strategy to internal marketing, and get feedback on vendors and agencies. Exit Five can be your sounding board. A community of B2B marketers who have been there or are doing the same things you are. 2) It’s Like A Library Of B2B Marketing Questions & Answers If you have a question about B2B marketing, it’s probably already been asked in the Exit Five community. In addition to posting questions and joining in on discussions, you’ll be able to flip through over two years of group history to help you find answers about everything from ABM to MQLs to budgets to everyone’s favorite marketing memes. You can join today at exitfive dot com

How Did You Hear About Us Forms? It’s Not the Whole Story Don’t rely solely on “How did you hear about us?” forms to understand your customer journey. When you ask customers this question at sign-up, recency bias comes into play – they often recall the last touchpoint, not the entire journey. Here's why it's crucial to look beyond this form: - Customers remember the most recent interaction, which might not reflect their full experience with your brand - To get a comprehensive view, combine this field with other metrics and touchpoints - Understanding the complete journey helps you optimize every stage, from awareness to conversion The “How did you hear about us?” field is important, but it’s not the end-all-be-all. Use it as part of a broader strategy to truly understand where your customers are coming from and how to reach them effectively.

Growing Your Personal Brand on Twitter Dave is joined by Amanda Goetz, a 2x founder, 3x CMO, and the author behind the popular weekly newsletter Life's A Game. Amanda shares her expertise in personal and professional growth, brand building, and content creation. Amanda and Dave cover: - Transforming her LinkedIn strategy to grow her following and engagement - Personal branding on social media and its role in business growth - Creating a feedback loop to refine and improve content strategy Listen to the full episode anywhere you listen to podcasts, search Exit Five.

What Happens When You Build an Audience on LinkedIn If you’re in B2B, chances are you’ve seen Adam Robinson, CEO of Retention.com, on LinkedIn. Dave sits down with Adam to go behind the scenes on how he creates so much killer content and has used his platform to scale not one, but two start-ups to over $1m in ARR. Adam and Dave cover: - Creating engaging content that’s authentic - Using LinkedIn’s quick feedback loops to refine your marketing strategy - The patience required to achieve successful content market fit Listen to the full episode anywhere you listen to podcasts, search Exit Five.

There are typically two types of marketers: - The visionary: thrives on momentum, speed, and creative ideas - The analyst: focus on data, asking, “How do we measure this before taking action?” Being too heavily leaned into one of these buckets can cause an imbalance. When you combine the two ways of thinking you get: Innovation that drives engagement & measurement that ensures effectiveness Together, they create a balanced strategy that makes your marketing efforts more impactful. It’s all about balance. This is the best way to think as a marketer.

The Word "Ownership" Is Misused Lots of job applications and managers love to use the word "ownership" However, it's often misunderstood and can be perceived as: - Bearing all the accountability - Knowing exactly what to do and how to execute, simply because you’re the "owner" Ownership can sometimes feel isolating. While ownership is an amazing quality, regardless of your seniority, you still need support and collaboration from your manager and peers to grow and learn. True ownership means having the initiative and responsibility but also recognizing the importance of teamwork and guidance. Do you feel like this word is misused? Why or why not?

This Is the Easiest Way to Get Your CEO to Post on LinkedIn Dave sits down with Kait Stephens, co-founder and CEO of Brij, and Brad Zomick, Brij’s former Head of Marketing turned LinkedIn consultant. Dave calls Kait the “Queen of Omni-Channel” for good reason — she turned LinkedIn into a powerhouse for her brand to drive leads and revenue for her company, growing to over 15k followers. They cover: - Building a strong founder brand on Linkedin - Creating content that resonates with your audience - Crafting a content flywheel that keeps your audience hooked Listen to the full episode anywhere you listen to podcasts, search Exit Five.

Why You Should Be Obsessed with the Feedback Loop Dave and Matt (Marketing Manager at Exit Five) go behind the scenes of our best live session (don’t call it a webinar!) yet. Matt also shares his insights on targeting multiple personas and generating compelling content ideas. Matt and Dave cover: - Creating content for multiple personas without losing your brand’s voice - Secrets to engaging webinars that people actually want to attend - Top tools and strategies for generating content ideas that resonate Listen to the full episode anywhere you listen to podcasts, search Exit Five.

Don't Copy How Other Companies Are Growing Their Business We often think that what successful companies are doing sets the benchmark for success. Whether it's how they structure their teams or allocate their marketing budgets, it's easy to assume their approach is best and follow. The truth is, every company is different and has vastly different needs. Focus on what it takes for your company, in your industry, and with your specific circumstances to grow—regardless of what other models look like. There's no one-size-fits-all. It's about making decisions based on what it is your business needs.

The Reality of Scaling Marketing Teams on a Tight Budget Every marketing leader dreams of having a robust team, with 5-6 specialists handling different functions to drive growth and scale. The reality is often starkly different. If your business is making ~$2M ARR, you're likely strapped for resources, making it challenging to build the team you envision. This resource gap requires marketing leaders to be strategic, focusing on high-impact activities that can drive significant results even with limited resources. It’s about: - Prioritizing - Leveraging technology - Wearing multiple hats Instead of spreading thin, concentrate on the most critical areas that will move the needle for the business. Pull this off successfully, and your value as a marketer will skyrocket.