5 CRO-smashing tactics + 5 examples on how to create funnels the same way you create ads ↓
1️⃣ True Classic
Hook ‘em with ego … then match your ad to your offer at every step.
After a pride-petting introduction, True Classic layers its “bundle and save” offer throughout the ad. The 3-pack discount hits front and center on the lander. For 6 and 9 packs, the discounts stack.
It’s the same in the cart (more bundles) — with an added incentive of free shipping past $99.
After all, the worst thing you can do is make an offer in your ad and force the customer to track it down.
2️⃣ Dose
Drive subscriptions … with long-term benefits + short-term savings.
On the heels of an educational ad, Dose presents a long-form advertorial highlighting the long-term results of a healthier liver.
Content that’s long on consideration leads to a subscription offer perfectly.
Its embedded PDP showcases short-term savings …
- Reinforcing a 25%-off badge
- Preselecting subscription
- Two benefit checklists
Shoppers can even upgrade new items to subscriptions with a single click within the cart.
3️⃣ Jones Road Beauty
Go native with content … and keep the momentum (congruency) going.
Influencer, micro-influencer, and UGC creative still crush. Unfortunately, they often create a jarring disconnect between native social content versus what happens next.
Instead, Jones Road Beauty blends in-platform UGC with the exact same video on its foundation lander.
Within its PDP, multiple shades appear — each with its own product imagery and undertone descriptions.
It also unites complimentary products in its copy, featured collections, and cart.
4️⃣ Caddis Eyewear
Merchandise complex combinations … in one “product” for customers.
Within Shopify, Caddis’ colors and magnification levels are their own products and SKUs.
Custom PDPs with multiple variants in a single view allow the color + magnifications to be selected then added to cart with one button.
Necessary complexity on the backend. Brought into sharp, simple focus on the front.
5️⃣ Jack Archer
Increase AOV … through variant-specific gift with purchase (GWP).
Cheeky creative and 40% off kickstart Jack Archer’s funnel.
When someone snags a pair of Jetsetter Pants, they’re immediately shown an upsell offer.
Get a free Anytime Tee when you buy any two bottoms.
Customers can easily add another pair from the prompt. When they go to cart, they’re shown the option to select the exact variant that’s right for them.
The gift is added to their order at 100% off + a tag that marks it as a free gift.
———
↓ Create funnels
Landing pages
Embedded PDPs
Custom carts
↓ The same way
Speed
Targeting
Experimentation
↓ You create ads
Creatives
Offers
Audiences
That’s FERMÀT. Of course, it’s one thing to show you a sampling of other brand’s funnels.
Want your own?
Drop a comment or smash this link … and we’ll make you a custom funnel ↓
https://lnkd.in/gciaNCSV
Can’t wait to show it to you!
