Heap | by Contentsquare

📣We are excited to share that Heap has signed a definitive agreement to be acquired by Contentsquare. At Heap, our vision is to build a better digital world. Our mission is to make it easy to understand and improve digital experiences. Our promise to our customers is to help quickly pinpoint the most important digital insights to accelerate their business. Today, we're excited to further that vision, mission, and promise. We believe this complementary partnership will enable something transformative for every organization looking to understand and improve their digital experiences. Meet the future of experience analytics.  #productanalytics #dxa #digitalexperience #datadriven #heap #contentsquare 

WEBINAR THIS WEEK: 📢Product leader? Feeling lost in the data maze?  Master data-informed decision-making with Fabrice des Mazery (IBM, Deezer, TripAdvisor). Join our exclusive webinar with Fabrice des Mazery, who has built high-performing product teams at industry giants. Learn to use data as a compass, not a map, to guide your team to success. Don't miss out! Gain insights on: ✅Why data is a compass, not the map ✅Combining quantitative and qualitative data for a complete picture ✅Frameworks for balanced decision-making (intuition + data) ✅Avoiding analysis traps (vanity metrics, confirmation bias) ✅AI as your co-pilot, not your driver Register now! https://lnkd.in/gqunS7rx #productmanagement #data #webinar #fabricedesmazery #leadership

📢New Webinar: Are you a product leader struggling to make data-driven vs data-informed decisions? Don’t know the difference? Join our exclusive webinar with Fabrice des Mazery, who has built successful teams at IBM, Deezer, and TripAdvisor. He'll show you how to use data as a compass, not a map, and how to build data-informed product teams. You’ll learn: ✅ The difference between data-informed vs data-driven decision-making ✅ How to combine quantitative and qualitative insights ✅ Avoiding analysis pitfalls like vanity metrics and confirmation bias ✅ Why AI is a co-pilot, not a driver Register now! https://lnkd.in/gqunS7rx #productmanagement #data #webinar #fabricedesmazery #leadership

📢 This week! 📢 Unlock hidden revenue potential with data-driven insights! Join renowned product leader Rich Mironov for an insightful webinar, and learn how to transform data into tangible business results. Don't miss out! Register now and discover: ✅The secrets of effective product analytics ✅Proven strategies for driving customer loyalty #webinar #productstrategy #customerexperience #revenustrategy

📢New Webinar: Tired of flying blind on product analytics?  Struggle to translate data into real business wins? At Heap, we know intuition only gets you so far. Growth and revenue require strategic insights. That's why we're hosting a webinar with Rich Mironov, a product expert and "smokejumper" with 30+ years of turning data into tangible results. Join us and learn how to: ✅Leverage product analytics to prioritize revenue-driving initiatives ✅Speak the language of money and build winning C-suite buy-in ✅Identify quick wins that showcase the power of data Don't miss this chance to learn from a seasoned pro! Register now:nhttps://lnkd.in/gBfV6Gta

This week! Changes in experiences analytics are coming – changes that will allow you to understand and measure far more about your user journeys than ever before. Hear from industry experts Rachel Obstler and Lucie Buisson as they discuss the future of analytics, and how it will change how teams build digital experiences. If you’re a digital experience practitioner or enthusiast, you don't want to miss this. 📝

📢New Webinar Alert: Calling all digital experience practitioners and enthusiasts! Curious about innovations in experience analytics? Join us for an insightful fireside chat with Contentsquare and our very own Rachel Obstler where they’ll discuss the future of analytics, and how it will change how teams build digital experiences. Don't miss out – register now! https://lnkd.in/gMn845zr

There’ve been all sorts of changes in the Product Analytics market. 🤓 Now that Heap is part of Contentsquare, we thought it would be useful to give people a clear, back-to-basics explanation of what PA is and how it helps. 👍 Most notable: now you can get Product Analytics and Digital Experience Analytics (DXA) on a single platform! What does that mean? ❓ Our new page explains all. https://lnkd.in/gjg6kXtC

❓❓ What is Product Analytics? Who uses it? Why should you care? And now: how does Product Analytics pair with Digital Experience Analytics (DXA) tools? If you’re wondering about any of these, we’ve got the asset for you! 🔥 We’ve completely rewritten our long-loved Product Analytics Buyers Guide to capture all the changes in the market. 💙 Whether you’re curious about Product Analytics or a long-time user, there’s something new in here for you. Check it out! https://lnkd.in/gR-6B6gT

Tomorrow!! Together with HubSpot and Appcues, we're hosting a great webinar on How to Drive Customer Engagement with Integrated Product and Marketing Strategies. Learn about processes and tools that help drive engagement everywhere. We’ll explore AB testing, feature launches, NPS surveys, and more. Don't miss it!