We are thrilled to have collaborated on the SheShops Report with TheCustomer, digging deep into what drives female shoppers and how that differs across age cohorts. Tune in to this episode of Customerland, where Mary Mathes, Mike Giambattista, and Ingrid Sierra discuss some of the more interesting findings of the report. TheCustomer https://buff.ly/3WgKgMn
Horowitz Research
Market Research
New Rochelle, NY 1,187 followers
We’re a full-service consumer insights agency with a mission for delivering insights that inspire change.
About us
Horowitz Research, the multicultural insights division of M/A/R/C Research, is a full-service consumer insights agency with a mission for delivering insights that inspire change. With more consumer touch points than ever before, brands today depend on understanding how the confluence of technology, diversity, and media impacts their consumers at every point in the consumer journey. We work with you to deliver the grounded research you need to build brands that shine, products that delight, content that resonates, and messaging that engages.
- Website
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http://www.horowitzresearch.com
External link for Horowitz Research
- Industry
- Market Research
- Company size
- 11-50 employees
- Headquarters
- New Rochelle, NY
- Type
- Privately Held
- Founded
- 2018
- Specialties
- Market Research, Online Communities, Focus Groups, IDIs, and UX Testing
Locations
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Primary
270 North Ave
New Rochelle, NY 10801, US
Employees at Horowitz Research
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Mariela Cufre
Director of Research at Horowitz Research
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Tarya Weedon
Cultural Insights Strategist. Qualitative and Quantitative Market Researcher. Multicultural Research Expert. Public Speaker. Film Enthusiast. Event…
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Lexi Mathews
Project Manager at Horowitz Research
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Mariam Machabeli
Research Associate, Sociology MA
Updates
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Horowitz Research reposted this
A new report from Horowitz Research highlights the importance of culturally relevant content for Black TV viewers in the US. The study reveals that content aimed at Black audiences is a key factor in determining which streaming platforms and services Black households choose to use. Read more here: https://lnkd.in/exC_NEEr #FASTchannels #freetv #AVOD #VOD
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Gen Z is redefining priorities! Support for women’s rights, volunteering and focusing on sustainability too. #GenZ #WomensRights #Volunteering #Sustainability Visit our website to learn more about our FOCUS Generation Next report for more insights on this socially aware generation. https://lnkd.in/eaS3faGH
Navigating Sociopolitical Shifts: Prioritizing What Matters to Gen Z
Horowitz Research on LinkedIn
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"Growing up, I learned the importance of respect, love, and compassion, especially towards my LGBTQIA+ friends and family. This journey taught me that true allyship requires intentional actions, not just passive support." In Sarah Elizabeth Garnica, M.A's latest editorial, she explores what it means to be an authentic ally and how businesses can genuinely support the LGBTQIA+ community beyond Pride Month. Check it out to learn more about building trust and making a real impact. #LGBTQIA #Allyship #PrideMonth #AuthenticSupport #HorowitzResearch
The Journey to Authentic Allyship Between People and Brands
Horowitz Research on LinkedIn
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From our newest report, Latinx TV viewers love both thrilling and relaxing content, showing high appeal similar to the Total Market. In fact, they find most types of content more appealing! Visit our website to get the full report: https://buff.ly/3v7TIH7 #LatinxViewers #TVTrends #ContentAppeal #MediaInsights #HorowitzResearch
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Polycultural R/Evolution: Content, Creative, and Connections in a Diverse America Save the date and join us for this year's Cultural Insights Forum, where we explore the dynamic landscape of a diverse America. Don't miss out on exclusive insights, thought-provoking panels, and the opportunity to network with industry leaders. Sign up on our website for more details: https://buff.ly/3XqPs18 #CulturalInsightsForum #DiverseAudiences #MediaTrends #HorowitzResearch
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Don't miss out! Today is Juneteenth National Independence Day, it's time to reflect on the pivotal issues facing Black Americans in the upcoming presidential election. Check out our latest infographic, spotlighting the top sociopolitical concerns of young Black individuals. Stay informed, stay engaged! #Juneteenth #Election2024 #BlackVoices Read full infographic here: https://buff.ly/3z6JrwJ
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Horowitz Research is thrilled to announce the return of the Cultural Insights Forum, the top research and strategy-driven conference since 2000! Join us on November 14, 2024, at Telemundo Center in Miami, thanks to NBCUniversal Telemundo Enterprises, the conference’s Platinum Venue Sponsor. This year's theme is Polycultural R/Evolution: Content, Creative, and Connections in a Diverse America. Don't miss exclusive insights, thought-provoking panels, and networking with industry leaders. #CulturalInsightsForum #DiverseAudiences #MediaTrends #HorowitzResearch Visit our website to stay informed: https://lnkd.in/eDmYtydu
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Young Black consumers are watching closely as diversity, equity, and inclusion become increasingly important in workplaces. For older Black Gen Zers, a company's internal initiatives for equal opportunity (48%) greatly influence their buying decisions. #DEI #BlackGenZ Read full infographic here: https://buff.ly/3z6JrwJ
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Black Gen Zers are making their voices heard! Nearly half prioritize voting in elections (48%), volunteering for causes they believe in (57%), and driving social and political change (47%). #CivicEngagement #BlackGenZ Read full infographic here: https://buff.ly/3z6JrwJ
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