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Lessons Learned from the ICSB World Congress 2024 and Fribourg Forum: The last week of June and the first of July, I had the pleasure of visiting different cities in Switzerland and Germany. In the next paragraphs, I would like to share some highlights. Business leadership: CEOs of some of the most important Swiss companies shared their experiences with ICSB members and were humble enough to listen to external ideas. Women leaders from DC shared their understanding of the relevance of career sponsorship and the difference with mentorship in the development of professional opportunities. Urban Tech: Cities that were once destroyed, like Magdeburg, demonstrate people's resilience and the importance of embracing local development to create more job opportunities for the community. The latest technology in virtual and augmented reality opens a new paradigm in urban public policies as a tool to connect new urban projects through a participatory process. At the Fraunhofer Institute, we had an immersive experience of how new energy towers in a German city could change the cityscape. Thanks to this technology, the inhabitants decided to approve the project because they saw how these new towers wouldn’t affect their view. Diversity, Culture, and Empathy: Sometimes a single conference can make a huge impact on your knowledge and point of view. Sometimes it is not only a keynote speaker, but a colleague from another country sitting next to you, who can share perspectives and business experiences relevant to your project. Sometimes the challenges are quite similar no matter where you are based, and more importantly, opportunities and new ideas come from those you least expect. In this journey, I learned about the uniqueness of different cultures, human expectations, and the importance of communication and international relations to connect with others while understanding their points of view. The value of empathy is a real asset in this global time. #humaneentrepreneurship #businessleadership #urbantech #diversity #culture #emphaty #cities International Council for Small Business (ICSB) Ayman El Tarabishy Winslow Sargeant, Ph.D. Baldegger Rico Ki-Chan Kim Vicki Stylianou Katia Passerini María Fernanda Andrés
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