Iterable

The hottest new binge-worthy content of the moment? 20+ exclusive sessions from Activate Summit 2024, available to stream NOW! 📺 If you missed out on the incredible sessions at Iterable's Activate Summit, you can now catch all the inspiration, insights, and innovation on-demand. Dive into topics like AI, personalized lifecycle marketing, CRM, data activation, and more–all at your own pace. Don't miss out, start streaming now ⬇️ https://lnkd.in/efijyerV

When The Athletic needed to step up their cross-channel game, they called in the MVP of personalization—Iterable! From breaking news to in-depth analyses,  Iterable helped The Athletic deliver a hyper-personal cross-channel experience to keep fans in the know from anywhere 🏟️🏆 With over 400 editorial staff members covering everything from the NFL to the EPL, The Athletic's personalized and dynamic content keeps fans engaged and in the zone. After adding in Iterable’s winning combo of targeted segmentation and automated workflows, subscribers now receive slam-dunk content right when they need it. The results? A 2x increase in click-through rates and a 70% higher click rate on welcome emails! Whether you're a die-hard or a casual fan, The Athletic and Iterable are here to make sure you never miss a play. Read the full case study below ⬇️ https://lnkd.in/eivpDkHt

Big reputation, big reputation, ooh, you and me, we got big (sender) reputations 🐍⛓️🎤 Just like Taylor Swift, having a good reputation is end game for marketers. While understanding exactly what goes into determining a “good vs. bad” sender reputation is not completely transparent, there are certain metrics that can positively or negatively impact sender reputation. In this blog post written by Iterable Senior Email Deliverability Consultant Rob Schneider, we take a deeper look at some of the factors that can help shape our sending practices and eventually lead to a good sender reputation. Read more ⬇️ https://lnkd.in/eTXXCbJG

We're #hiring a new Business Development Representative (Growth) in Denver, Colorado. Apply today or share this post with your network.

With the plot thickening around AI, how do we bookmark the tools that will truly help your team write its success story?📚🤖 Join this panel from Activate Tour: London featuring marketing leaders Jason Birth, CTO of Beauty Pie, Fredrik Lucander, VP of Marketing at Wolt, and Jonathan Donovan, Digital Marketing Director at Penguin Random House UK to see how world-class brands are capitalizing on the AI revolution to stand out from the crowd. In this session, you’ll learn how these leaders and their teams use AI technologies to cut through the noise and reach their customers where they are while improving efficiencies internally to scale their efforts. Couldn’t make it to Activate Tour: London? No worries–you can now catch every session on-demand today ⬇️ https://lnkd.in/eCtAQniZ

Bots are like the glitter of the form fill world, once they get in, there’s no quick fix to get them removed 🗑️🤖✨ Having a large number of bad email addresses can lead to deliverability problems down the line and can even affect your sending reputation and decrease your overall engagement. In this blog post, we go over how to spot sing-ups from a bot, bot prevention, and how to get rid of bots already in your list 🧹 Learn more ⬇️ https://lnkd.in/gAg_BjE4

Feeling like your data is locked away in a vault? Iterable’s Ingest Toolkit is here with the master key! 🗝️ 🐉 Say goodbye to trapped data and hello to seamless customer communications. No more “data dungeons,” our Ingest Toolkit is packed with APIs, SDKs, and a NoSQL database that’ll have your data readily available and ready to be implemented into your marketing campaigns. Download our guide today and learn how you can finally free your data! 🔓 https://lnkd.in/etHSpJSp

I'm working late, 'cause I'm a marketer... 🎶☕ ️ N️o thoughts, just these lyrics on repeat in our brains all day long

What if I told you I’m a mastermind (because I watched a 13-part TikTok series on the subject) 🧠 But actually, continued education is the secret weapon that helps us continue to grow and evolve in our careers and provides us with the confidence needed to think outside of the box! If you’re looking to continue expanding your expertise with Iterable (and not just on TikTok), check out our Academy where you can build your knowledge starting with the Foundations course and moving all the way through our advanced and channel-specific courses. Tap the link to gain access to the knowledge necessary to help you on your journey to becoming an Iterable expert and empowered growth marketer ⬇️ https://lnkd.in/eywpiT2q

It’s been one week since Activate Tour London and we’re still buzzing from all the innovation, inspiration, and tea (we may have overdone it on the scones, too 🍰). From brilliant sessions to valuable networking opportunities, our hearts are as full as a double-decker bus on a sunny day! Missed the action? No worries! Catch the highlights and keep an eye out to learn where in the world we are headed next!