Launchmetrics

Subscribe to 'Marketing & Insights Weekly' to stay ahead of the curve on top marketing strategies, data findings and hot industry tips. This week we're taking a look at: ⭐️ How Brands Are Maximizing Their Opportunities Through Samples 📈 Why Leveraging Sample Tracking is Imperative to Boost Your Brand Performance? 🌎 How Sample Management Works for Different Departments and Roles Within the Brand Don't miss out on our curated content for fashion, lifestyle and beauty professionals. Read on and click subscribe!

How can you ensure your beauty brands stay ahead of the competition? As the industry expands rapidly, standing out becomes increasingly challenging. To boost brand awareness, companies need more robust marketing strategies than ever. We know this sounds daunting, but it doesn't have to be. You can confidently make optimal decisions for your brand by leveraging data-backed insights. Join our webinar on August 7th in partnership with CEW. Our CMO, Alison Bringé (nee Levy), will be joined by industry experts to discuss the current beauty landscape, successful marketing approaches, and how you can access more in-depth data about your brand. We will share: 🤩 Effective campaigns thriving in today's new landscape 🎤 The most relevant and influential Voices, categorized by channels, type, and region ⭐️ Current marketing trends and actionable takeaways to create a winning strategy Be among the first to gain exclusive insights from our new report, 'The Beauty Industry Trends of 2024'. This report features case studies from the top 20 brands, impactful Voice and channel strategies, and best practices to enhance your brand positioning. Gain a global understanding of beauty market trends and comprehensive visibility of brand performance measurement by registering for our webinar today. Secure your spot 🔗 https://bit.ly/3zHJcZ7 #BeautyMarketing #Beauty #BrandPerformance #DataBackedInsights #DataDrivenStrategy #DataStrategy #MarketingStrategy

Kickstart your week and elevate your media tracking strategy with our latest content! From cutting-edge analytics to comprehensive reporting strategies, we've got you covered. 1️⃣  [Report] PR Reporting Survival Guide: Uncover the secrets behind successful media monitoring and PR reporting strategies in today's ever-changing landscape. This report provides invaluable data-backed insights that will help you enhance your coverage tracking across multiple channels, regions, and Voices and accurately quantify your results. 🔗 https://bit.ly/461Sg7n 2️⃣ [Blog] How AI Media Monitoring is Revolutionizing the Fashion Industry: How can brands capitalize on burgeoning technology and secure their place in an AI-driven future? Check out our blog, where we explain how AI media monitoring is changing the fashion marketing landscape and dive into AI capabilities, including identifying key Voices, breaking down regional performance and measuring the success of every single mention across social, media and print. 🔗 https://bit.ly/3zJ5Noj

With Fashion Week quickly approaching, are you prepared to measure and quantify your event results? Accurately tracking and presenting the impact of your fashion PR and marketing efforts is vital, now more than ever. It remains one of the most significant challenges for professionals who are looking to make the most of their marketing investments while safeguarding business growth. But don't worry! We created a blog that breaks down everything you need to measure to assess your event’s true success. Find out how to: ❌ Avoid missed opportunities 👋 Say goodbye to incorrect marketing and PR investments 📊 Better measure and benchmark the impact of media placements and mentions ⭐️Compare performance between different Voices, platforms, content types, regions, channels and more 🌐 Measure ROI by highlighting which activities and partnerships are generating the most impact, so you can optimize spending and hone your strategic direction. Discover more in our blog 'Fashion PR Reports: How to Measure and Quantify Your Fashion Week Results.' 🔗 https://bit.ly/3XVksXu #Launchmetrics #DataInsights #BrandPerformance #FashionPR #ImpactMeasurement #FashionWeek #Blog

Gen-Z — the cohort born between 1995 and 2009 — make up about 30 percent of the global population and have a spending power of $450 billion, according to the BBC. As Gen-Z’s prevalence as a consumer cohort continues to grow, fashion and beauty brands are prioritising investment into connecting with them, while innovating to meet their needs and expectations. This approach includes plugging into the strong, if sometimes contradictory, values Gen-Z consumers hold, as well as the expectation for authentic, trustworthy and community-focused content online. Gen-Z also looks to be engaged, educated and entertained on social platforms — they have grown up with a plethora of digital touchpoints and omnipresent branding through these channels, so cutting through the noise to grab their attention is a challenge. Gen-Z reportedly loses active attention for ads after just 1.3 seconds, according to a study by Yahoo and OMD Worldwide. To discuss how best to connect to this complex consumer cohort that is now critical to success, BoF’s commercial features editor Sophie Soar moderated a discussion between Alison Bringé, chief marketing officer of software, data and insights company Launchmetrics, which works with fashion, beauty and retail brands like Versace, Tiffany, Uniqlo, Shiseido and Drunk Elephant, and Shaina Zafar, an executive at the Next Gen Practice at United Talent Agency’s UTA Marketing. Zafar previously co-founded and acted as chief marketing officer at gen-z marketing agency JUV Consulting, which was acquired by UTA in March of this year. Read more.

Did you miss it? Yesterday, our CMO Alison Bringé (nee Levy) joined Amy Rollinson, Insights and Advisory Senior Associate at Vogue Business, and Nateisha Scott, Beauty Editor at Vogue Business, for a LinkedIn Live discussing The Vogue Business 2024 Beauty Index. Together, they delved into the most prominent beauty brands in today's landscape, the industry trends that are shaping the future, and insights into the most successful channels for each demographic.

Our newsletter has a brand-new look! Subscribe to 'Marketing & Insights Weekly' to stay ahead of the curve on top marketing strategies, data findings and hot industry tips. This week we're taking a look at: ⭐️ Brands capturing Gen Z's attention 📸 Red carpet events & whether they're still worth the investment 🌎 How to successfully manage global events 📈 How to measure the ROI of influencer campaigns Don't miss out on our curated content for fashion, lifestyle and beauty professionals. Read on and click subscribe!

Understanding the nuances of successful watch marketing is essential to staying ahead in the competitive watch landscape of today. Our latest brand ranking unveils the most successful strategies being used by premium watch brands to drive huge impact, expand their reach to new global markets, and connect with audiences on a more personal level. One key takeaway we identified from this ranking was that APAC's influence continues to surge. China saw a 14% increase in MIV® for Tissot, and India experienced significant growth of 84% for Movado. Further highlighting APAC's influence and ability to authentically connect with audiences and achieve unparalleled reach is Lee Dong-wook, through a single post featuring Tissot, garnered $655K in MIV®. Get an in-depth look at the strategies achieving huge success today and request your own brand ranking Get your copy 🔗 https://bit.ly/3Lj22sb #WatchesandWonders #WatchInsights #WatchMarketing #BrandStrategy #MarketingStrategy #Marketing #FashionMarketing

Only one day left until our exclusive webinar, "The Future of Events," takes place. We'll share the tips and tricks you need to create unforgettable fashion events. On July 10th, we'll break down RFID's capabilities and how this game-changing technology helps you reduce registration times, provide precise, accurate attendance tracking and keep your events secure. Discover real-life case studies on how fashion brands are leveraging RFID integrations to upgrade their event management processes—empowering them to offer seamless experiences to their guests. Don't miss out! Secure your spot now 🔗 https://bit.ly/4cxPQji #Launchmetrics #FashionSampleTracking #BrandPerformance #FashionPR #FashionMarketing #datadriveninsights #fashionstrategy #marketingstrategy #Marketing #BrandMarketing #Datainsights #impacttracking #Eventmanagement Crystal Tang Giustina Ciccariello Lara Camagni Mark Brewster Margherita Ghirlandi

The beauty market shows no signs of slowing down. By 2027, it is projected to reach a value of $580B, according to Mckinsey. A rapidly growing industry means increased competition, and brands must stand out to be at the front of consumers' minds. How can your beauty brand stand out from the rest? Sign up for our webinar on August 7th in partnership with CEW. Our CMO, Alison Bringé (nee Levy), will be joined by industry experts to discuss the current beauty landscape using data-backed insights. We will share: ✅ Real and recent campaign examples dissected by beauty industry experts ✅ Today's most relevant Voices and channels by segment ✅ Key trends and actionable takeaways for successful strategy formation We will also share exclusive findings from our new report, 'The Beauty Industry Trends of 2024', featuring case studies from the industry's top 20 brands, the Voice and channel strategies taking center stage and the best practices to boost your brand positioning. Gain a global understanding of beauty market trends by registering for our webinar today. Secure your spot 🔗 https://bit.ly/4cxUwWb #BeautyMarketing #Beauty #BrandPerformance #DataBackedInsights #DataDrivenStrategy #DataStrategy #MarketingStrategy