LG Ad Solutions

Summer isn’t just about popsicles and water slides; it’s also Back-to-School shopping season! 🎒📒 With major events like Prime Day and the Olympics approaching, our Back-To-School report released today highlights key opportunities for CTV advertisers to engage with parents and students during this critical shopping period. Key findings include: ✨The Olympic Games will be a Key Moment for Back-to-School Advertising: With 84% of parents planning to watch the 2024 Olympic Games with their children, new LG Ad Solutions insights uncover opportunities for CTV advertisers seeking to capture back-to-school dollars during tentpole events. ✨Back-To-School Is an In Store Shopping Event: A majority of parents (74%) revealed that Back-to-School shopping is one area where they actually prefer to shop in store rather than online, especially from big box retailers like Walmart and Target. ✨Engaging Features and Discounts Drive Attention: Parents are more likely to pay attention to ads featuring discounts (93%), QR codes (81%), and products being used by students (89%). ✨High Daily TV and Co-Viewership: Most parents watch TV daily, spending 59% of their viewing time co-viewing with their children. Check out the report for more details: https://hubs.ly/Q02GypLC0 #backtoschool #advertising #ConnectedTV

What's in store for the future of ad creativity in CTV? From engaging pause ads to instantly shoppable units, Chloe Pastore, president, investment PMX Publicis Media delves into the future of AI and personalized advertising, where creativity meets technology to deliver compelling, relevant messages that enhance the viewer experience and drive engagement 📺 ✨ Watch the full interview here: https://lnkd.in/gSe_mMsd In partnership with LG Ad Solutions #TheDrumatCannes #CTV #AdTech #Personalization #AdCreativity

This is the first election in U.S. history where CTV is one of the primary environments political marketers can reach voters. With the election only 111 days away and heating up, our latest study highlights the importance of including CTV in the marketing mix for political campaigns. ☑️🇺🇸 A few top findings include: 👉U.S. Viewers, Regardless of Political Affiliation, Increasingly Prefer Streaming Over Linear TV in this Political Cycle - 57% of Republicans, 63% of Democrats, and 70% of Independents. 👉Regardless of political affiliation, CTV users in the U.S. prefer free, ad-supported streaming television (FAST). 👉93% of viewers across parties indicated that they multitask across devices while streaming, creating extended opportunities to engage them on mobile and desktop. For more insights, download the full report here: https://hubs.ly/Q02FPb7X0 #politicaladvertising #2024election #CTV

We are still on cloud 9 from Cannes this year. ☁️ One of our favorite parts of attending events like Cannes, is getting to see our brand come to life and meeting the highly-talented people in the industry in person. Thank you to our event and design teams, especially Xhemile Poley, Ryan Casucci, James Huang, and Chloe Corriveau for bringing our brand to life in our incredible space and creating experience for collaboration, exploration, and fun. It was truly one for the books! 🌴🌴 #Cannes2024 #advertising

I really enjoyed hosting this CTV discussion at MAD//FEST LONDON with Zachary Belmont from Paramount, Catherine Lofthouse from dentsu, Ben Orford from LG Ad Solutions, Khaled Alfangary from StackAdapt & Alex Jacobs from SINE Digital talking about the data and advertising technology now being used to help grow the addressable TV ecosystem in Europe. It was a great CTV panel, we covered a lot! Video coming shortly 🎬 #CTV #Streaming #AVOD #FAST #AdTech #Programmatic

Exploring innovative advertising strategies? Look no further than hot dogs! 🌭 Our latest blog by our Marketing Insights Manager John Bonanno dives into one of America's most nostalgic 4th of July traditions: Nathan’s Famous hot dog eating contest in Coney Island, and how understanding viewer behaviors can be extremely beneficial for advertisers. According to our ACR data, almost 1 in 10 hot dog contest watchers hadn’t watched ESPN in the previous three months, suggesting they tuned in specifically for the hot dogs! This presents a great opportunity for advertisers who don't traditionally advertise on ESPN to reach a unique audience.📺 https://hubs.ly/Q02DTwYw0

Today we hosted our last Women Who Golf lesson in the UK! 🏌️⛳ It has been an incredible couple of weeks bringing together women from various backgrounds in our industry to learn, practice, and perfect their golfing skills. These lessons are more than just about golf; they're about empowerment, networking, and fostering a supportive community. What a great squad: Alix Guilbard, Helen Keelan, Ellie Rees, Sophie McIntyre, Elsa Murray, Olivia Collins, Francesca Geca, Vaiki Anpalagan. Thank you to the incredible women who joined us and hope to see more next time!

Tomorrow our very own Head of Marketing Insights Monica Longoria will be joining SEEHER and Yatisha Forde for a very important webinar that you won't want to miss! They will explore: ✨ The importance of gender equality in content, both in front of and behind the camera. ✨ Gain insights into female-driven media consumption trends and learn how to engage diverse audiences effectively. ✨ Plus, explore the GEM® Multiplatform Video Programming Report—a powerful tool to optimize your ad placements with advanced diagnostics. Check it out and register here: https://lnkd.in/gJQVbPBV Promo code: SEEHER24MEMBER

And that's a wrap on an incredible week in Cannes! 🌴😎 The highlight this week was meeting with our clients, partners, and industry leaders in person. Our industry is full of smart, passionate, and creative people, and weeks like this really showcase that. Top Takeaways from Cannes: 👉CTV is TV Now! Our discussions emphasized that CTV is a top priority. While fragmentation remains a challenge, advertisers and content publishers are beginning to embrace the multidimensionality that CTV and Smart TVs offer, such as Home Screen, Pause ads, and the opportunities FAST channels bring. 👉Progress in Data Privacy Technology: It was evident this week that we have made significant advancements in data privacy technology. Securing how we share data in a privacy-safe way is now facilitating more conversation and creativity. 👉AI Integration: AI is no longer just a concept. Conversations were focused on how to implement and integrate AI into our processes rather than what AI will do for us in the future. Thank you again to our amazing partners, clients, and industry leaders for taking the time to meet with us and a big shout out to our amazing team, especially the events team, Xhemile Poley and Ryan Casucci for managing all the details that made this an event a success! Until next time.. Au revoir! #Cannes2024 #CTV #streaming #advertising

Quick recap from our "Secrets to a Successful CTV Campaign" with Ad Age yesterday at Cannes for those who couldn't attend: 👉 Think past the 30-second spot: Advertisers limit themselves by focusing on traditional 30-second ads, but CTV opens up a whole host of opportunities to connect with viewers. Explore new formats like capitalizing on the Home Screen, Pause ads, and personalizing ads. 👉 Start with what you want to accomplish and then pick the combination of CTV variables available to achieve your desired outcomes. 👉 Prioritize the viewer experience and keep creative top of mind! Ultimately, ad creative is the only connection point between the viewer and the advertiser, so take advantage of the innovative new ad formats that CTV offers. Thank you to Emily Bromley, Sam Bloom and Serge Matta for the invaluable insights! #ctv #advertising #streaming #Cannes2024