Language shapes how business is done and the world is run. The ability to inspire audiences and compel them to act begins with a simple but powerful premise: It’s not what you say that matters, it’s what they hear. At maslansky + partners, we make sure you’re heard exactly as you intend, and that what you say matters. That is how you win. The way we do it is through Language Strategy, the singular discipline of finding precisely the right words to change behavior and move an audience to action. Combining our roles as researchers, strategists, and writers, we frame your language and provide the specific wording to shift behavior in your favor. Think of our firm when you need to lift your brand, reframe your reputation, energize an issue, introduce a product, restore trust, navigate a crisis, differentiate yourself, or simplify the complex. We make a big impact on how winning organizations communicate, from Fortune 500 companies to trade associations to nonprofits around the world. Don’t wonder which words will help you win. Be sure of it. That's maslansky + partners.
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We love seeing the #CXFS community come together! 😊 Here's a snapshot of Maria Boos and Michael Giuffre from maslansky + partners enjoying the conference. Did you capture any memorable moments? We’d love to see your photos and hear your thoughts in the comments below!
#CXFS has kicked off and we’re psyched to be here! Two quick reminders for any friends and financial service colleagues attending: Panel today at 1:35 w/our SVP Maria Boos: Crafting Exceptional Experiences: Building a CX Program from The Ground Up—for anyone looking to enhance their organization’s ability to consistently plan, execute, and measure results of a winning CX program. Happy hour at Bar 10 in the hotel at 5:30: a great time to keep the conversations going with peers and colleagues—with drinks and small plates on us. Drop in for a few minutes or make an evening of it. Enjoy it all today!
Gearing up for CXFS next week in Boston, where we’ll join with financial professionals to connect #customerexperience to business outcomes. m+p SVP Maria Boos will join other seasoned #CX leaders for a panel discussion Monday afternoon on Crafting Exceptional Experiences: Building a CX Program from The Ground Up. Then it’s drinks and apps on us Monday at 5:30 at Bar 10 in the Westin Copley Place. Stop by, say hi, and mingle with peers before dinner!
We find the exact words to make your audiences listen, care, and act. That’s how you win. That’s Language Strategy. 🖇️Let’s talk about it. https://lnkd.in/d4jUe2u
Finance friends: ever stop to think that customer communications can save you money? When your communications are clear, you reduce calls to customer service—reducing your costs. Talk to our SVP Maria Boos next week at the Customer Experience for Financial Services conference and learn how. And join us for happy hour at CXFS at 5:30 on July 15, Bar 10 in the Westin Copley Place—drinks and apps on us!
✖️Division. ✖️Constant crises. ✖️Endless jargon. That’s the story of Washington, D.C. No wonder people are tuning out. The right language can make the difference. We can make yours break through. 🔗Learn more here: https://lnkd.in/ezrqkCy5 #publicpolicy #languagestrategy #washingtondc
Thrilled to be part of this year’s Customer Experience for Financial Services (CXFS) conference, July 15-16 in Boston! Our Senior VP Maria Boos will join other seasoned CX leaders for a panel on Crafting Exceptional Experiences: Building a Finance CX Program from The Ground Up. If you’re attending (there’s still time to register), look forward to seeing you there and sharing insights. We’re also hosting a happy hour July 15 at 5:30 at Bar 10 in the Westin Copley Place. Plan to join us: drinks and apps are on us! To register or for more details: https://lnkd.in/gJPZEjX. Or contact us: https://lnkd.in/d4jUe2u
The m+p team in action: Frank Goldbach David Ilouz Lee Carter lead a voter focus group for Fox News TV Democracy24 during the recent debate, analyzing voter reactions to every word spoken by @POTUS and @realdonaldtrump during their intense 90 minutes on stage. Afterwards, Lee provided insightful analysis on various shows on Fox News and Fox Business into the next morning. Rest up Lee! Wondering where the candidates are headed next—and what, if anything, they can say to change the outcome of November’s election? You aren’t alone. The message still matters - it's about what voters hear! Reach out to get a peek at Lee's Election '24 presentation for your team or organization. Let's shape the future together! #ElectionInsights #MPDreamTeam
It’s not as bad as it sounds… this week’s Language Moment is a term given to a new trend that’s popular among Gen Z’ers: staying in bed for extended periods of time—not to sleep (or actually rot), but to engage in passive self-care activities like reading or snacking. Psychologists say “bed rotting” may have some short-term benefits, but caution to be concerned if it lasts for more than a day or two. Thanks to Mara Navarro for waking us up to this new Language Moment! 🔗 Read more about it here: https://lnkd.in/gb2sGf6C
Setting the stage for coverage of tonight’s historic presidential debate… Our own Lee Carter will join the crew at Fox News TV Democracy24 tonight for a voter focus group during the debate, to be shared on Fox Digital afterwards! Then she’ll make the rounds tomorrow to provide analysis and commentary on "Mornings with Maria” on Fox Business (6-9 am) and “The Faulkner Focus” (11am).